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Balanced Scorecard (BSC), Metrics and KPI Forum
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scorecard_metrics
Joined: 14 Apr 2009
Posts: 496
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| Posted: Wed Apr 15, 2009 2:23 pm Post subject: DVD advertising indicator and balanced scorecard designer |
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| Why do I need DVD advertising indicator? |
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scorecard_metrics
Joined: 14 Apr 2009
Posts: 496
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| Posted: Wed Apr 15, 2009 2:28 pm Post subject: |
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| Promotion CDs and Dvds are mainly used to provide product promotion in direct and sales marketing where it is relatively easier to count the product enquiries that are a direct result of promo CD/DVDs. While the cost of production of a DVD is higher than that of a CD, both of these promotion methodologies demand creation of high quality promotional CD/DVD’s in order to have the full effect. Spreadsheet information that is provided with DVD advertising indicator comes with relevant metrics information and performance calculation formulas to help you with effective ways to know more about your product promotion. |
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