Key Risk Indicators (KRI) for Cinema Advertising Performance Indicators

KRI (Key Risk Indicators) allows BI professionals from the Advertising area measure and control business risks.

• Free KRI Toolkit: Download now!
• Web-based KRI online with KPI Dashboard

KRI for Advertising business niche

The KRI for Cinema Advertising Performance Indicators may address such indicators as:

• cinema advertising
• financial perspective
• cpc (cost per thousand/ cost per contact)
• expenditures cinema /revenue (expenditures on advertising in cinema to revenue ratio)
• expenditures cinema /pn (expenditures on advertising in cinema to purchase number ratio)
• expenditures cinema / tr ratio (expenditures on advertising in cinema to store/site traffic ratio)
• cpc/cpr ratio (cost per contact to cost per inquiry ratio)
• growth and development perspective
• sov cinema/competitors' sov cinema ratio (share of voice to competitors' share of voice ratio)
• nsuc-cin-ad/ngen-cin-ad ratio (number of successful cinema advertising campaigns to general number of cinema advertising campaigns held by the company)
• internal perspective
• actual number of commercials shown/ number of commercials planned
• budget allocated for advertising in cinema/ budget spent
• percentage of cinema campaigns that fail to start/end in due time
• number of hours allocated for copywriting and designing of a commercial for cinema/ number of hours actually spent on copywriting and designing of a commercial for cinema
• customer perspective
• awareness growth (%) following the ad campaign in cinema
• store/site traffic growth (%) following the ad campaign in cinema
• frequency of commercials shown / growth in number of inquiries ratio
• ta/reach ratio for advertising in cinema (target audience to reach ratio)

Why BI and risk specialists from the Advertising should KRI toolkit and indicators?

Key Risk indicators allows to estimate and control business risks..

Try the KRI Toolkit from Advertising Evaluation you will learn how to:

• build and use KRI;
• KRI: do-s and don’ts
• you'll have ready to use KRI template;
• you'll learn about practical application of KRI;
• toolkit includes KRI vs. KPI and Balanced Scorecard;