Key Risk Indicators (KRI) for Direct Mail Performance Indicators

KRI (Key Risk Indicators) allows BI professionals from the Marketing area measure and control business risks.

• Free KRI Toolkit: Download now!
• Web-based KRI online with KPI Dashboard

KRI for Marketing business niche

The KRI for Direct Mail Performance Indicators may address such indicators as:

• direct mail
• offering
• product purchase rate
• response rate
• conversion rate
• transactions
• transactions per customer
• transactions per hour
• transaction size
• customers
• new customer gains
• retention rate
• sales
• discounts
• straight commission
• planning
• market growth
• market share
• mailing
• cost per piece
• marketing cost per unit

Why BI and risk specialists from the Marketing should KRI toolkit and indicators?

Key Risk indicators allows to estimate and control business risks..

Try the KRI Toolkit from Marketing Evaluation you will learn how to:

• build and use KRI;
• KRI: do-s and don’ts
• you'll have ready to use KRI template;
• you'll learn about practical application of KRI;
• toolkit includes KRI vs. KPI and Balanced Scorecard;