Key Risk Indicators (KRI) for Exhibitions Measures

KRI (Key Risk Indicators) allows BI professionals from the Marketing area measure and control business risks.

• Free KRI Toolkit: Download now!
• Web-based KRI online with KPI Dashboard

KRI for Marketing business niche

The KRI for Exhibitions Measures may address such indicators as:

• channel building and public relations perspective
• number of journalists/ editors entertained
• number of column inches managed
• brand awareness index
• number of partners
• media coverage gained
• reach perspective
• average target audience concentration
• average length for which the event was attended
• comparison scaling
• percentage rise in number of visitors
• customer relationship perspective
• level of customer relationships
• customers’ education index
• improvement in reputation and relationship scores with customers
• positive responses’ fraction
• learning and experience effects perspective
• cost: benefit ratio improvement
• learning curve effect
• increase in conversion rate
• number of exhibitions organized

Why BI and risk specialists from the Marketing should KRI toolkit and indicators?

Key Risk indicators allows to estimate and control business risks..

Try the KRI Toolkit from Marketing Estimation you will learn how to:

• build and use KRI;
• KRI: do-s and don’ts
• you'll have ready to use KRI template;
• you'll learn about practical application of KRI;
• toolkit includes KRI vs. KPI and Balanced Scorecard;