Key Risk Indicators (KRI) for Marketing Research Performance Indicators
KRI (Key Risk Indicators) allows BI professionals from the Business_intelligence area
measure and control business risks.
KRI for Business_intelligence business niche
The KRI for Marketing Research Performance Indicators may address such indicators as:
- marketing research
- customer component
- conversion rate
- repeat purchases
- customer satisfaction
- customer benefits
- customer value increase
- brand component
- brand performance
- product usage
- market share
- brand equity
- marketing campaign component
- attention level
- motivation level
- brand linkage
- romi
- strategic component
- future target
- weighty trends
- business borrowings
- friendly tips
Why BI and risk specialists from the Business_intelligence should KRI toolkit and indicators?
Key Risk indicators allows to estimate and control business risks..
Try the KRI Toolkit from Business_intelligence Evaluation you will learn how to:
- build and use KRI;
- KRI: do-s and don’ts
- you'll have ready to use KRI template;
- you'll learn about practical application of KRI;
- toolkit includes KRI vs. KPI and Balanced Scorecard;
|