Key Risk Indicators (KRI) for Outdoor Advertising Indicators

KRI (Key Risk Indicators) allows BI professionals from the Advertising area measure and control business risks.

• Free KRI Toolkit: Download now!
• Web-based KRI online with KPI Dashboard

KRI for Advertising business niche

The KRI for Outdoor Advertising Indicators may address such indicators as:

• cost outdoor /sv (cost of outdoor advertising to sales volume ratio)
• cost outdoor / in ratio (cost of outdoor advertising to number of inquiries ratio)
• budget allocated for the outdoor advertising/ budget spent.
• percentage of outdoor campaigns that fail to start/end in due time
• number of photo reports actually received to number of photo reports planned
• sov outdoor /competitors sov outdoor ratio
• sov outdoor /som ratio (share of voice/share of market)
• sm2/ig ratio (square meters of outdoor space purchased to inquiries growth ratio)
• percentage of mistakes that may be perceived by customers as mistakes.

Why BI and risk specialists from the Advertising should KRI toolkit and indicators?

Key Risk indicators allows to estimate and control business risks..

Try the KRI Toolkit from Advertising Evaluation you will learn how to:

• build and use KRI;
• KRI: do-s and don’ts
• you'll have ready to use KRI template;
• you'll learn about practical application of KRI;
• toolkit includes KRI vs. KPI and Balanced Scorecard;