Key Risk Indicators (KRI) for Press Advertising Performance Indicators

KRI (Key Risk Indicators) allows BI professionals from the Advertising area measure and control business risks.

• Free KRI Toolkit: Download now!
• Web-based KRI online with KPI Dashboard

KRI for Advertising business niche

The KRI for Press Advertising Performance Indicators may address such indicators as:

• cost per thousand
• cost of advertising to sales volume ratio
• cost of press advertising to number of sales ratio
• cpt to growth in inquiries ratio
• actual number of ads/ to number of ads planned
• budget allocated for press advertising to budget actually spent
• number of hours allocated spent on copywriting and design
• percentage of mistakes in press ad placement not perceived by the customers
• growth and development perspective
• share of voice in press ad to competitors share of voice ratio
• share of voice in press ad to share of market ratio
• percentage of mistakes that may be perceived by customers as mistakes
• reach (%) for press advertising
• awareness growth following the press campaign
• frequency to growth in number of inquiries ratio

Why BI and risk specialists from the Advertising should KRI toolkit and indicators?

Key Risk indicators allows to estimate and control business risks..

Try the KRI Toolkit from Advertising Evaluation you will learn how to:

• build and use KRI;
• KRI: do-s and don’ts
• you'll have ready to use KRI template;
• you'll learn about practical application of KRI;
• toolkit includes KRI vs. KPI and Balanced Scorecard;