Key Risk Indicators (KRI) for TV Advertising Measures

KRI (Key Risk Indicators) allows BI professionals from the Advertising area measure and control business risks.

• Free KRI Toolkit: Download now!
• Web-based KRI online with KPI Dashboard

KRI for Advertising business niche

The KRI for TV Advertising Measures may address such indicators as:

• cpt (cost per thousand) - average cost of reaching 1 000 individuals from a target group
• cost tv ad / in ratio (cost of tv advertising to number of inquiries ratio)
• internal perspective
• budget allocated for the tv advertising/ budget spent
• sovtv ad/som ratio (share of voice/share of market)
• customer perspective
• tvrs - rating points
• ots - opportunity to see
• tarps - target audience rating points
• ots/in ratio (opportunity to see to number of inquiries ratio)
• inquiries growth (%) following the tv ad campaign

Why BI and risk specialists from the Advertising should KRI toolkit and indicators?

Key Risk indicators allows to estimate and control business risks..

Try the KRI Toolkit from TV Advertising Estimation you will learn how to:

• build and use KRI;
• KRI: do-s and don’ts
• you'll have ready to use KRI template;
• you'll learn about practical application of KRI;
• toolkit includes KRI vs. KPI and Balanced Scorecard;