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Cinema advertising balanced scorecard indicators

Cinema advertising is about placement of a company's product/service advertisements before the movies shown in movie theatres. Cinema advertising is positively characterized by high impact (large size, high visual impact, loud sound, high quality) and captive audience (no TV "zap" factor), besides it can be segmented by local area. On the other hand, it has high cost per contact (CPC), limited (time/site specific) opportunity to see (OTS), poor verification of response and limited number of people reached per exposure. And as far as cinema advertising takes advantage of high audio-visual impact and a captive audience, it requires high quality and entertainment value.

How to measure Cinema Advertising Performance?

Use Cinema Advertising Metrics.

We have also designed metrics for:

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  • Marketing Metrics
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  • Transportation Metrics
  • Advertising Metrics
  • Banking Metrics
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  • Project Management Metrics
  • Quality Metrics
  • Real Estate Metrics
  • Risk Management Metrics
  • Finanace Metrics
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  • Medical Metrics

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    Cinema advertising is about placement of a company's product/service advertisements before the movies shown in movie theatres. Cinema advertising is positively characterized by high impact (large size, high visual impact, loud sound, high quality) and captive audience (no TV "zap" factor), besides it can be segmented by local area. On the other hand, it has high cost per contact (CPC), limited (time/site specific) opportunity to see (OTS), poor verification of response and limited number of people reached per exposure. And as far as cinema advertising takes advantage of high audio-visual impact and a captive audience, it requires high quality and entertainment value.

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