Customer Profitability Evaluation Balanced Scorecard metrics template for Excel
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Customer Profitability Balanced Scorecard Metrics Template

Customer Profitability measuring KPI - Balanced Scorecard metrics template example

The Balanced Scorecard (BSC) dashboard indicates performance within each perspective and the total performance of Phone.

Click to see more screenshots below.

Customer profitability is often taken up by organizations to spot the ‘black sheep’ of customer base. This becomes a need-of-the-hour when the costs being incurred in maintaining the customers is falling heavy on the revenues being collected. In such cases, a filtering is needed. The task can be successfully accomplished using the concept of BSC (Balanced Scorecard).

The indicators to judge the Average Lifetime Value are- discount rate, Retention Cost, Profit margin and period.

Customer Retention Potential can be measured via parameters like number of switch barriers, retention rate, customer
satisfaction and offers’ attractiveness index. This category is useful in knowing the ability of the management in retaining the existing customers.

Moving on, the Revenue Collection Perspective can be obtained by utilizing the metrics such as Autonomous revenue surge, cross-selling climbing index, up-selling revenue rise and reference value.

Eventually, the Process Performance can be had with metrics such as ‘rise in customer segmentation tuning’, ‘customer margin rise’, ‘customer lifetime value’ and ‘scaling customer impact’.

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FREE Graphical Balanced Scorecard (BSC) templates for your presentation

Notice from developers: the version of web-based KPI system is in development now.

There are more types of strategy map supported - including snowflake, vertical and horizontal trees
Customer Profitability measuring - Strategy Map

Cyclical Strategy Map:
Customer Profitability measuring - Cyclical Strategy Map

Classical Strategy Map:
Customer Profitability measuring - Classical Strategy Map

Check overview scorecard report sample.

Check html scorecard report sample.

Check metrics (diamond) report sample.

Guide from KPI design to implementation and analysis of results.Premium KPI Guide Letter - email letter subscription with guides, checklists, schemes, real-life examples. Guide from KPI design to implementation and analysis of results. Learn more about KPI Guide Letter.

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Customer Profitability Metrics in Excel:
  • Download trial version of Customer Profitability Performance Indicators. Customer Profitability Evaluation Balanced Scorecard is distributed as an Excel file. Before purchase you can download a trial version of the scorecard. Customer Profitability Evaluation Balanced Scorecard Excel file contains a dashboard (see screenshots below), help information section, Balanced Scorecard details.
  • Purchase full version of Customer Profitability Performance Indicators. Immediately after your order will be processed you will have a link to download Balanced Scorecard (BSC) Excel file and file in Balanced Scorecard Designer format.
  • Use Customer Profitability scorecard online with BSC Designer Online system. This SaaS solutions provides world-wide access to scorecards with any web-browser.
  • It is necessary to start the design of KPIs with analysis of business problems, use Free SWOT Method Guide to perform this analysis. Check Balanced Scorecard Toolkit for scorecard designing instructions, download Key Risk Indicators (KRI) Toolkit for risk management.
More ideas on using Customer Profitability KPI:

Assessment of customer profitability is needed to know which section of customer base is acting as a ‘burden’ on the collection from the rest of the group. Marketers carry out such studies to spot the ‘weakest link’ of the chain.

Further, a detailed study on this is done to know whether the organization should stop serving this group or not. In case there does not occur a way out, it is better to put this group of the useful lot.

Successful handling of this topic demands an extremely detailed approach with ‘analysis of individual profitability’ being the ultimate aim. The results and conclusions are used for implementation of strategy aiming at better customer relation management. The value of this relation will have ‘lifetime value of the customer’ as its basis.

A logical thought indicates that only if the managers get to know about each customer’s contribution that suitable services can be provided to them depending to the customer worth.

To maintain customer profitability, one can utilize a balanced scorecard that has engraved on it the factors (having a bearing on customer profitability) in terms of metrics will serve the purpose of calculating and measuring the steps.

More useful information for Phone Evaluation:

Business Intelligence (BI) for Phone - measure performance with Customer Profitability Scorecard for Excel

We have designed Customer Profitability Balanced Scorecard (BSC) in MS Excel, so now you can measure and control your performance using this popular business tool. Download trial version right now.

Alignment with Balanced Scorecard and KPIs is a great way to control the performance of Phone.

In comparison to other business performance measure and control methods, alignment with KPI is much more easier to implement and use. Use Customer Profitability scorecard to align business performance.

Why do I need these metrics?

MS Excel files that we distribute are a spreadsheets packed with metrics information and the performance calculation formulas.

It's a real-business information. We invested in research that involved experts from Phone Evaluation industry who elaborated and shared certain metrics. It's valuable, real-life experience which will help to improve the performance of your business.

  • I'm sure you understand the importance of measuring and controlling business using correct metrics, so this small investment will return in a great increase in sales.

  • To get a basic idea about what metrics to use. We learned a lot of business metrics and packed scorecard with the most successful.

  • To have a sample excel file, which is easy to modify to fit your needs. All Excel formulas are available for copy and change.

  • To start with measuring business performance. It's important to start with correct metrics, then you will be able to fulfill scorecard.

Customer Profitability Evaluation Balanced Scorecard Screenshots

This is the actual scorecard with Customer Profitability Performance Indicators and performance indicators.

Metrics for Phone Evaluation. This is the actual scorecard with Customer Profitability Performance Indicators and performance indicators. The performance indicators include: average lifetime value,discount rate,retention cost,profit margin,period,customer retention potential,number of switch barriers,retention rate,customer satisfaction,offers attractiveness index,revenue collection perspective,autonomous revenue surge,cross- selling climbing index,up-selling revenue rise,reference value,process performance perspective,rise in customer segmentation tuning,customer margins rise,scaling customer impact,customer lifetime value.

These indicators can be converted from text into the visualized view with BSC Designer strategy map function. Right now you can download trial version of Customer Profitability Performance Indicators or purchase full version of this Balanced Scorecard. Also, it is possible to import this scorecard into web-based balanced scorecard (BSC) software - BSC Designer Online, so it will be accessible to you and your employees with any web-browser.

 
Some help information that explains how to interpret scorecard.
Some Balanced Scorecard help information that explains how to interpret scorecard. What scores and weights can be changed.

Download or purchase Customer Profitability Evaluation Balanced Scorecard

Right now you can download a trial version of Customer Profitability Evaluation Balanced Scorecard or purchase a full version online. Also, if you are interested you can subscribe to our e-course that helps a lot with Balanced Scorecard design.

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