This is a Brand Evaluation Metric Dashboard (Diamond) Report, it is one of reports that Balanced Scorecard Designer can generate for Brand Evaluation KPI. With this software you can also design your own scorecards, KPIs and metrics.

Brand Scorecard

Report includes: 1 day(s), from 28.10.2008 to 28.10.2008

Name

Start value

End value

Dynamic

Contains

Brand Scorecard

46,24 %

0 %

Brand perception	(51,8%, 0%)
Brand performance	(45,5%, 0%)
Brand financial value	(39,6%, 0%)

Graph for Brand Scorecard

Data for Brand Scorecard

Dates	Value
28.10.2008	46,24

Brand perception

Name

Start value

End value

Dynamic

Parent

Contains

Brand perception

51,81 %

Brand Scorecard

Indicators

Consumer awareness

Brand strength

Credibility *

Relevance *

Consideration *

* - Information for this metric is limited in sample report

Graph for Brand perception

Data for Brand perception

Dates	Value	Weight
28.10.2008	51,81	4

Consumer awareness

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Consumer awareness	0,168	0,168	0	Score	Maximize	Brand perception

Description Measures brand recognition and differentiation

Graph for Consumer awareness

Data for Consumer awareness

Dates	Weight	Min	Max	Value
28.10.2008	2	0	8	0,168

Brand strength

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Brand strength	78,24	78,24	0	%	Maximize	Brand perception

Description Measures brand stability, relation to market leaders, profitability, geographical spread, and protection

Graph for Brand strength

Data for Brand strength

Dates	Weight	Min	Max	Value
28.10.2008	2	0	80	78,24

Brand performance

Name

Start value

End value

Dynamic

Parent

Contains

Brand performance

45,46 %

Brand Scorecard

Indicators

Customer preference

Price premium

Customer loyalty *

Customer satisfaction *

Retention *

Share of wallet *

Lifetime value *

* - Information for this metric is limited in sample report

Graph for Brand performance

Data for Brand performance

Dates	Value	Weight
28.10.2008	45,46	3

Customer preference

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Customer preference	23,25	23,25	0	%	Maximize	Brand performance

Description Measures the brand preference among competitor brands

Graph for Customer preference

Data for Customer preference

Dates	Weight	Min	Max	Value
28.10.2008	1	0	75	23,25

Price premium

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Price premium	20,485	20,485	0	%	Maximize	Brand performance

Description Measures the price premium value the brand commands, in comparison with competitor brands

Graph for Price premium

Data for Price premium

Dates	Weight	Min	Max	Value
28.10.2008	1	0	85	20,485

Brand financial value

Name

Start value

End value

Dynamic

Parent

Contains

Brand financial value

39,61 %

Brand Scorecard

Indicators

Revenue generation capabilities

Return on investment

Transaction value *

Growth sustainability rate *

* - Information for this metric is limited in sample report

Graph for Brand financial value

Data for Brand financial value

Dates	Value	Weight
28.10.2008	39,61	3

Revenue generation capabilities

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Revenue generation capabilities	25,68	25,68	0	%	Maximize	Brand financial value

Description Measures the impact of the brand familiarity on sales, including future sales volume potential of the brand

Graph for Revenue generation capabilities

Data for Revenue generation capabilities

Dates	Weight	Min	Max	Value
28.10.2008	3	0	60	25,68

Return on investment

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Return on investment	63,07	63,07	0	%	Maximize	Brand financial value

Description Measures the ROI in the brand marketing

Graph for Return on investment

Data for Return on investment

Dates	Weight	Min	Max	Value
28.10.2008	1	0	70	63,07

Created by: AKS-Labs
Report created with Balanced Scorecard Designer at 20.11.2008 17:05:05