This is a CD Advertising Metric Dashboard (Diamond) Report, it is one of reports that Balanced Scorecard Designer can generate for CD Advertising KPI. With this software you can also design your own scorecards, KPIs and metrics.

Advertising on CDs Balanced Scorecard

Report includes: 1 day(s), from 28.10.2008 to 28.10.2008

Name

Start value

End value

Dynamic

Contains

Advertising on CDs Balanced Scorecard

48,6 %

0 %

Financial perspective	(56,1%, 0%)
Internal perspective	(30,2%, 0%)
Growth and development perspective	(47,6%, 0%)
Customer perspective	(62,6%, 0%)

Graph for Advertising on CDs Balanced Scorecard

Data for Advertising on CDs Balanced Scorecard

Dates	Value
28.10.2008	48,6

Financial perspective

Name

Start value

End value

Dynamic

Parent

Contains

Financial perspective

56,15 %

Advertising on CDs Balanced Scorecard

Indicators

Cost per production/ Sales volume ratio

Number of distributed CDs/Sales volume ratio

Graph for Financial perspective

Data for Financial perspective

Dates	Value	Weight
28.10.2008	56,15	2

Cost per production/ Sales volume ratio

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Cost per production/ Sales volume ratio	0	0	0	%	Minimize	Financial perspective

Description This indicator shows the relations between costs spent on production of the promo-CDs and the increase in sales volume following the distribution of the CDs. It is highly desirable to count only those sales that are known to have been triggered by the CD.
Target description The less this ratio is the better.

Graph for Cost per production/ Sales volume ratio

Data for Cost per production/ Sales volume ratio

Dates	Weight	Min	Max	Value
28.10.2008	5	0	100	0

Number of distributed CDs/Sales volume ratio

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Number of distributed CDs/Sales volume ratio	87,7	87,7	0	%	Minimize	Financial perspective

Description This indicator shows the average impact of one CD distributed on sales. It is highly desirable to count only those sales that are known to have been triggered by the CD.
Target description The less this ratio is the better.

Graph for Number of distributed CDs/Sales volume ratio

Data for Number of distributed CDs/Sales volume ratio

Dates	Weight	Min	Max	Value
28.10.2008	5	0	100	87,7

Internal perspective

Name

Start value

End value

Dynamic

Parent

Contains

Internal perspective

30,25 %

Advertising on CDs Balanced Scorecard

Indicators

Number of CDs produced/ number of CDs distributed ratio

Budget allocated for CD production/ budget spent ratio

Number of hours allocated for CD designing and production/ number of hours actually spent on designing and production *

Number of employees engaged in designing and production of CDs/ number of employees that was planned to take part in designing and production ratio *

* - Information for this metric is limited in sample report

Graph for Internal perspective

Data for Internal perspective

Dates	Value	Weight
28.10.2008	30,25	3

Number of CDs produced/ number of CDs distributed ratio

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Number of CDs produced/ number of CDs distributed ratio	8,3	8,3	0	%	Minimize	Internal perspective

Description This ratio indicates the efficiency of planning, it is important as the cost per contact which is CD in this case is rather high.
Target description This ratio should equal or about to equal to 100%.

Graph for Number of CDs produced/ number of CDs distributed ratio

Data for Number of CDs produced/ number of CDs distributed ratio

Dates	Weight	Min	Max	Value
28.10.2008	1	0	100	8,3

Budget allocated for CD production/ budget spent ratio

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Budget allocated for CD production/ budget spent ratio	9,1	9,1	0	%	Maximize	Internal perspective

Description The budget spent on production of the CDs should match as closely as possible the budget allocated and specified in the MCP. That is to say to the ratio should equal to 100%.
Target description Measure: %

Graph for Budget allocated for CD production/ budget spent ratio

Data for Budget allocated for CD production/ budget spent ratio

Dates	Weight	Min	Max	Value
28.10.2008	7	0	100	9,1

Growth and development perspective

Name

Start value

End value

Dynamic

Parent

Contains

Growth and development perspective

47,6 %

Advertising on CDs Balanced Scorecard

Indicators

Number of promo-CDs (different) issued and regarded as successful / the number of CDs issued

Evaluation of CD by the stakeholders (efficient - 100%, inefficient - 0%)

Graph for Growth and development perspective

Data for Growth and development perspective

Dates	Value	Weight
28.10.2008	47,6	2

Number of promo-CDs (different) issued and regarded as successful / the number of CDs issued

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Number of promo-CDs (different) issued and regarded as successful / the number of CDs issued	46,6	46,6	0	%	Maximize	Growth and development perspective

Description This ratio indicates the relation between the number of promo-CDs produced by the company that have been evaluated as successful and general number of promo- CDs produced by the company. The purpose of this indicator is to measure the company's expertise in planning, design and production of advertising on CDs.
Target description This ratio should tend to 100%.

Graph for Number of promo-CDs (different) issued and regarded as successful / the number of CDs issued

Data for Number of promo-CDs (different) issued and regarded as successful / the number of CDs issued

Dates	Weight	Min	Max	Value
28.10.2008	5	0	100	46,6

Evaluation of CD by the stakeholders (efficient - 100%, inefficient - 0%)

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Evaluation of CD by the stakeholders (efficient - 100%, inefficient - 0%)	48,6	48,6	0	%	Maximize	Growth and development perspective

Description The stakeholders (employees, management and etc) should, first of all know, what the company is doing, besides their evaluation is valuable as they sometimes know more about the products/services advertised and moreover they can receive feedback from clients. However, it should be taken into consideration that sometimes the stakeholders' evaluation may be biased.
Target description The evaluation of a promo-CD from the point of view of efficiency should tend to 100%; however, the drawback of this indicator is that the evaluation may be biased.

Graph for Evaluation of CD by the stakeholders (efficient - 100%, inefficient - 0%)

Data for Evaluation of CD by the stakeholders (efficient - 100%, inefficient - 0%)

Dates	Weight	Min	Max	Value
28.10.2008	5	0	100	48,6

Customer perspective

Name

Start value

End value

Dynamic

Parent

Contains

Customer perspective

62,58 %

Advertising on CDs Balanced Scorecard

Indicators

Number of CDs distributed/ number of sales ratio

Evaluation of CD by the clients (comprehensive - 100%, insufficient - 0%)

Inquiries growth (%) following the CD distribution *

% of new clients following the CD distribution (for e.g. after exhibition) *

* - Information for this metric is limited in sample report

Graph for Customer perspective

Data for Customer perspective

Dates	Value	Weight
28.10.2008	62,58	3

Number of CDs distributed/ number of sales ratio

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Number of CDs distributed/ number of sales ratio	93,3	93,3	0	%	Minimize	Customer perspective

Description This ratio will show now many sales can be generated by one CD. It is highly desirable to count only those sales that are known to have been triggered by the CD.
Target description The lesser this indicator is the better

Graph for Number of CDs distributed/ number of sales ratio

Data for Number of CDs distributed/ number of sales ratio

Dates	Weight	Min	Max	Value
28.10.2008	2	0	100	93,3

Evaluation of CD by the clients (comprehensive - 100%, insufficient - 0%)

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Evaluation of CD by the clients (comprehensive - 100%, insufficient - 0%)	29,9	29,9	0	%	Maximize	Customer perspective

Description The company should use every opportunity to receive feedback information from their customers, this indicator shows the evaluation of the promo-CD from the point of view of the clients and its contribution to decision-making process prior to purchase. This indicator supports the indicators directly connected with sales.
Target description The more clients regard the information presented on the CD as comprehensive the better, thus this indicator should tend to 100%.

Graph for Evaluation of CD by the clients (comprehensive - 100%, insufficient - 0%)

Data for Evaluation of CD by the clients (comprehensive - 100%, insufficient - 0%)

Dates	Weight	Min	Max	Value
28.10.2008	1	0	100	29,9

Created by: AKS-Labs
Report created with Balanced Scorecard Designer at 20.11.2008 17:06:42