This is a Competitor Analysis Metric Dashboard (Diamond) Report, it is one of reports that Balanced Scorecard Designer can generate for Competitor Analysis KPI. With this software you can also design your own scorecards, KPIs and metrics.

Competitor Analysis

Report includes: 1 day(s), from 28.10.2008 to 28.10.2008

Name

Start value

End value

Dynamic

Contains

Competitor Analysis

38,78 %

0 %

Financial Scanner	(20,2%, 0%)
Product/Service Scanner	(45,3%, 0%)
Human Factor	(37,2%, 0%)
Strategy and Tactics Scanner	(58,4%, 0%)

Graph for Competitor Analysis

Data for Competitor Analysis

Dates	Value
28.10.2008	38,78

Financial Scanner

Name

Start value

End value

Dynamic

Parent

Contains

Financial Scanner

20,24 %

Competitor Analysis

Indicators

Operating Profit Margin

Net Profit Margin

Return on Assets *

Return on Equity *

Cash Flow Growth vs. average Cash Flow Growth Within the Industry *

P/E ratio *

* - Information for this metric is limited in sample report Description Assessment of the financial health of the rival company

Graph for Financial Scanner

Data for Financial Scanner

Dates	Value	Weight
28.10.2008	20,24	3

Operating Profit Margin

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Operating Profit Margin	10,918	10,918	0	%	Maximize	Financial Scanner

Description The Operating Profit Margin shows how efficiently the company managers are using business operations to generate profit.

Target description Operating Profit Margin = Earnings Before Interest and Taxes ? Sales

Graph for Operating Profit Margin

Data for Operating Profit Margin

Dates	Weight	Min	Max	Value
28.10.2008	1	1	30	10,918

Net Profit Margin

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Net Profit Margin	15,71	15,71	0	%	Maximize	Financial Scanner

Description The net profit margin tells you how much profit a company makes for every $1 it generates in revenue.

Target description Net Profit Margin = Earnings After Taxes ? Sales

Graph for Net Profit Margin

Data for Net Profit Margin

Dates	Weight	Min	Max	Value
28.10.2008	3	5	40	15,71

Product/Service Scanner

Name

Start value

End value

Dynamic

Parent

Contains

Product/Service Scanner

45,28 %

Competitor Analysis

Indicators

Graph for Product/Service Scanner

Data for Product/Service Scanner

Dates	Value	Weight
28.10.2008	45,28	3

Top products/services

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Top products/services	28,7	28,7	0	%	Maximize	Product/Service Scanner

Description The most popular products/services offered by the rival company.
Target description Non-numeric

Graph for Top products/services

Data for Top products/services

Dates	Weight	Min	Max	Value
28.10.2008	7	0	100	28,7

Product/Service Success Analysis

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Product/Service Success Analysis	33,7	33,7	0	Score	Maximize	Product/Service Scanner

Description Investigation of the strengths of the top products/services.
Target description Non-numeric

Graph for Product/Service Success Analysis

Data for Product/Service Success Analysis

Dates	Weight	Min	Max	Value
28.10.2008	1	0	100	33,7

Human Factor

Name

Start value

End value

Dynamic

Parent

Contains

Human Factor

37,23 %

Competitor Analysis

Indicators

Retention Rate

Employee Longevity

Service Quality *

Market Penetration *

Dissatisfaction Control *

* - Information for this metric is limited in sample report Description Analysis of the relationship between the rival company and its employees; between the company and its customers.

Graph for Human Factor

Data for Human Factor

Dates	Value	Weight
28.10.2008	37,23	2

Retention Rate

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Retention Rate	96,88	96,88	0	%	Maximize	Human Factor

Description Percentage of new hires that are still with the rival company after a certain period of time.

Graph for Retention Rate

Data for Retention Rate

Dates	Weight	Min	Max	Value
28.10.2008	2	20	100	96,88

Employee Longevity

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Employee Longevity	21,812	21,812	0	years	Maximize	Human Factor

Description The average number of years employees stay with the company.

Graph for Employee Longevity

Data for Employee Longevity

Dates	Weight	Min	Max	Value
28.10.2008	1	1	45	21,812

Strategy and Tactics Scanner

Name

Start value

End value

Dynamic

Parent

Contains

Strategy and Tactics Scanner

58,38 %

Competitor Analysis

Indicators

Competitor Objectives

Responsiveness

Strategic Adjustments *

Potential Lacunas *

Advantageous Failures *

* - Information for this metric is limited in sample report Description Analysis of the strategic and tactical intelligence of the company.

Graph for Strategy and Tactics Scanner

Data for Strategy and Tactics Scanner

Dates	Value	Weight
28.10.2008	58,38	2

Competitor Objectives

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Competitor Objectives	2,7	2,7	0	%	Maximize	Strategy and Tactics Scanner

Description Analysis of the company's objectives. The knowledge of the competitor's objectives (for e.g. growth rate, customer loyalty, market share, technology leadership etc) allows to foresee and predict its actions.
Target description Non-numeric

Graph for Competitor Objectives

Data for Competitor Objectives

Dates	Weight	Min	Max	Value
28.10.2008	2	0	100	2,7

Responsiveness

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Responsiveness	82,675	82,675	0	%	Maximize	Strategy and Tactics Scanner

Description Assessment of the company's ability to react. When dealing with competitors it is important to predict how and how quickly they might react to your company's actions. For example, companies with large cash reserves are able to act both defensively and offensively more energetically than those with low cash reserves. At the same time companies with large investments in fixed assets are slow to adapt to any changes.

Graph for Responsiveness

Data for Responsiveness

Dates	Weight	Min	Max	Value
28.10.2008	7	1	100	82,675

Created by: AKS-Labs
Report created with Balanced Scorecard Designer at 20.11.2008 17:08:19