This is a Customer Conversion Metric Dashboard (Diamond) Report, it is one of reports that Balanced Scorecard Designer can generate for Customer Conversion KPI. With this software you can also design your own scorecards, KPIs and metrics.

Customer Conversion Scorecard

Report includes: 2 day(s), from 27.02.2009 to 28.02.2009

Name

Start value

End value

Dynamic

Contains

Customer Conversion Scorecard

54,83 %

49,43 %

-5,4 %

Interaction Platform Perspective	(63,4%, 8,51%)
Process Evaluation Perspective	(31,2%, -37,81%)
On-line Mode Perspective	(44,9%, -7,46%)
Post-efforts Benefits Perspective	(60,4%, 24,42%)

Graph for Customer Conversion Scorecard

Data for Customer Conversion Scorecard

Dates	Value
27.02.2009	54,83
28.02.2009	49,43

Interaction Platform Perspective

Name

Start value

End value

Dynamic

Parent

Contains

Interaction Platform Perspective

54,9 %

63,41 %

+ 8,51%

Customer Conversion Scorecard

Indicators

Number of Interfaces Provided

'Above Average User-Experience' Fraction

System Integration Ratio

Technological Front Analysis *

* - Information for this metric is limited in sample report Description This group of parameters help in evaluating the kind of interaction being offered by the organization to the visitors and further in improving it.

Graph for Interaction Platform Perspective

Data for Interaction Platform Perspective

Dates	Value	Weight
27.02.2009	54,9	3
28.02.2009	63,41	3

Number of Interfaces Provided

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Number of Interfaces Provided	2,952	5,692	+ 2,74	#	Maximize	Interaction Platform Perspective

Description This KPI is to have the number of interfaces that work in the direction of interacting with customers. Some of these include 'on-line platform', 'workshops' etc.

Graph for Number of Interfaces Provided

Data for Number of Interfaces Provided

Dates	Weight	Min	Max	Value
27.02.2009	2	2	6	2,952
28.02.2009	2	2	6	5,692

'Above Average User-Experience' Fraction

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	'Above Average User-Experience' Fraction	68,96	94,88	+ 25,92	%	Maximize	Interaction Platform Perspective

Description This indicator hints at the extent of user-friendliness being provided by the interface. One can run a small survey with visitors and users to have the value.

Graph for 'Above Average User-Experience' Fraction

Data for 'Above Average User-Experience' Fraction

Dates	Weight	Min	Max	Value
27.02.2009	3	20	100	68,96
28.02.2009	3	20	100	94,88

System Integration Ratio

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	System Integration Ratio	0,9352	0,5182	-0,417	#	Maximize	Interaction Platform Perspective

Description To achieve a balanced and synchronized pulling of systems, an appropriate integration among them has to be in place. The user should not get the feel of systems being 'isolated'.

Graph for System Integration Ratio

Data for System Integration Ratio

Dates	Weight	Min	Max	Value
27.02.2009	3	0,4	1	0,9352
28.02.2009	3	0,4	1	0,5182

Process Evaluation Perspective

Name

Start value

End value

Dynamic

Parent

Contains

Process Evaluation Perspective

69 %

31,19 %

-37,81%

Customer Conversion Scorecard

Indicators

Customer Tracking Techniques

'Right Traffic Jump'

Data Appropriateness

Conversion Rate *

* - Information for this metric is limited in sample report Description This class of indicators offers a way for analyzing the task of Customer Conversion.

Graph for Process Evaluation Perspective

Data for Process Evaluation Perspective

Dates	Value	Weight
27.02.2009	69	3
28.02.2009	31,19	3

Customer Tracking Techniques

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Customer Tracking Techniques	7,75	3,375	-4,375	#	Maximize	Process Evaluation Perspective

Description Various kinds of software are available to track the behaviour of customers. The information obtained from these can then be put to further use in knowing the 'strength' and 'weakness' of the task.

Graph for Customer Tracking Techniques

Data for Customer Tracking Techniques

Dates	Weight	Min	Max	Value
27.02.2009	3	3	8	7,75
28.02.2009	3	3	8	3,375

'Right Traffic Jump'

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	'Right Traffic Jump'	0,6899	0,4568	-0,233	#	Maximize	Process Evaluation Perspective

Description This is a really important metric if one is interested in knowing whether the 'correct market is being targeted' or not. The value can be had by dividing the 'correct prospects visiting the PoS' by 'total number of visitors'.

Graph for 'Right Traffic Jump'

Data for 'Right Traffic Jump'

Dates	Weight	Min	Max	Value
27.02.2009	3	0,3	1	0,6899
28.02.2009	3	0,3	1	0,4568

Data Appropriateness

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Data Appropriateness	9,91	9,946	+ 0,036	Score	Maximize	Process Evaluation Perspective

Description Most of the companies keep collecting numbers without looking at the 'suitability' of those values. This KPI helps in judging the use of those statistics that are collected by the company. A scale from 1-10 can be employed for this purpose.

Graph for Data Appropriateness

Data for Data Appropriateness

Dates	Weight	Min	Max	Value
27.02.2009	2	1	10	9,91
28.02.2009	2	1	10	9,946

On-line Mode Perspective

Name

Start value

End value

Dynamic

Parent

Contains

On-line Mode Perspective

52,36 %

44,9 %

-7,46%

Customer Conversion Scorecard

Indicators

Usability Index

Content Planning Accuracy

Site Architecture Success Ratio

Search Engine Ranking Improvement *

* - Information for this metric is limited in sample report Description KPIs under this aspect are to quantify the 'performance of the website' for having better conversion rates.

Graph for On-line Mode Perspective

Data for On-line Mode Perspective

Dates	Value	Weight
27.02.2009	52,36	2
28.02.2009	44,9	2

Usability Index

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Usability Index	6,841	7,219	+ 0,378	Score	Maximize	On-line Mode Perspective

Description This indicator enables the judging of website in terms of usability offered to visitors and users. The value can be had on a scale of 1-10.

Graph for Usability Index

Data for Usability Index

Dates	Weight	Min	Max	Value
27.02.2009	3	1	10	6,841
28.02.2009	3	1	10	7,219

Content Planning Accuracy

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Content Planning Accuracy	0,4942	0,9454	+ 0,451	#	Maximize	On-line Mode Perspective

Description This is to know whether the planning of content has been established accurately or not and to what extent. Correct placing of information can sometimes make all the difference between a 'minimal' and 'sky-rocketing' customer conversion rates.

Graph for Content Planning Accuracy

Data for Content Planning Accuracy

Dates	Weight	Min	Max	Value
27.02.2009	2	0,4	1	0,4942
28.02.2009	2	0,4	1	0,9454

Site Architecture Success Ratio

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Site Architecture Success Ratio	8,317	2,233	-6,084	Score	Maximize	On-line Mode Perspective

Description This takes care of the navigational aspects of the web-pages and helps in ensuring that those are easy to move through. A scale numbered from 1-10 can be useful for obtaining the value. Customers often close the web pages that take ages to get through or in getting loaded.

Graph for Site Architecture Success Ratio

Data for Site Architecture Success Ratio

Dates	Weight	Min	Max	Value
27.02.2009	3	1	10	8,317
28.02.2009	3	1	10	2,233

Post-efforts Benefits Perspective

Name

Start value

End value

Dynamic

Parent

Contains

Post-efforts Benefits Perspective

35,94 %

60,36 %

+ 24,42%

Customer Conversion Scorecard

Indicators

Increase in Customer Retention

Customer Base Rise

Revenue Climbing

Drop in Client Turn-over *

* - Information for this metric is limited in sample report Description This category helps in knowing the 'manner' and 'extent' in which the benefits from the whole exercise of customer conversion have emerged.

Graph for Post-efforts Benefits Perspective

Data for Post-efforts Benefits Perspective

Dates	Value	Weight
27.02.2009	35,94	2
28.02.2009	60,36	2

Increase in Customer Retention

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Increase in Customer Retention	84,08	58	-26,08	%	Maximize	Post-efforts Benefits Perspective

Description This metric brings to the light the degree to which the customers were kept hooked to the concerned organization's offerings.

Graph for Increase in Customer Retention

Data for Increase in Customer Retention

Dates	Weight	Min	Max	Value
27.02.2009	2	20	100	84,08
28.02.2009	2	20	100	58

Customer Base Rise

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Customer Base Rise	20,07	118,49	+ 98,42	%	Maximize	Post-efforts Benefits Perspective

Description This KPI is the ultimate reflector of how much the customer database has spread. Only when such a change occurs that the organization can think of 'converting' visitors to users.

Graph for Customer Base Rise

Data for Customer Base Rise

Dates	Weight	Min	Max	Value
27.02.2009	3	10	200	20,07
28.02.2009	3	10	200	118,49

Revenue Climbing

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Revenue Climbing	68,825	115,285	+ 46,46	%	Maximize	Post-efforts Benefits Perspective

Description This KPI gives the financial returns harnessed from the study of customer conversion.

Graph for Revenue Climbing

Data for Revenue Climbing

Dates	Weight	Min	Max	Value
27.02.2009	3	5	120	68,825
28.02.2009	3	5	120	115,285

Created by: AKS-Labs
Report created with Balanced Scorecard Designer at 23.02.2009 22:37:25