This is a Direct Mail Metric Dashboard (Diamond) Report, it is one of reports that Balanced Scorecard Designer can generate for Direct Mail KPI. With this software you can also design your own scorecards, KPIs and metrics.

Direct Mail

Report includes: 1 day(s), from 28.10.2008 to 28.10.2008

Name

Start value

End value

Dynamic

Contains

Direct Mail

44,3 %

0 %

Offering	(25,6%, 0%)
Transactions	(69,9%, 0%)
Customers	(50,7%, 0%)
Sales	(35,4%, 0%)
Planning	(51,1%, 0%)
Mailing	(7,8%, 0%)

Graph for Direct Mail

Data for Direct Mail

Dates	Value
28.10.2008	44,3

Offering

Name

Start value

End value

Dynamic

Parent

Contains

Offering

25,57 %

Direct Mail

Indicators

Product Purchase Rate

Response Rate

Conversion rate *

* - Information for this metric is limited in sample report

Graph for Offering

Data for Offering

Dates	Value	Weight
28.10.2008	25,57	2

Product Purchase Rate

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Product Purchase Rate	0,1126	0,1126	0	%	Maximize	Offering

Description Number of Product Purchased divided by the number of offers, multiplied by 100

Graph for Product Purchase Rate

Data for Product Purchase Rate

Dates	Weight	Min	Max	Value
28.10.2008	2	0,1	1,5	0,1126

Response Rate

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Response Rate	2,135	2,135	0	%	Maximize	Offering

Description Number of responses divided by the number of messages sent, multiplied by 100

Graph for Response Rate

Data for Response Rate

Dates	Weight	Min	Max	Value
28.10.2008	2	1	6	2,135

Transactions

Name

Start value

End value

Dynamic

Parent

Contains

Transactions

69,93 %

Direct Mail

Indicators

Transactions Per Customer

Transactions Per Hour

Transaction Size *

* - Information for this metric is limited in sample report

Graph for Transactions

Data for Transactions

Dates	Value	Weight
28.10.2008	69,93	3

Transactions Per Customer

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Transactions Per Customer	2,354	2,354	0	%	Maximize	Transactions

Description Number of transactions divided by the number of customers

Graph for Transactions Per Customer

Data for Transactions Per Customer

Dates	Weight	Min	Max	Value
28.10.2008	4	0,5	2,5	2,354

Transactions Per Hour

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Transactions Per Hour	0,4264	0,4264	0	%	Maximize	Transactions

Description Number of transactions per day divided by 24 hours

Graph for Transactions Per Hour

Data for Transactions Per Hour

Dates	Weight	Min	Max	Value
28.10.2008	3	0,1	0,9	0,4264

Customers

Name

Start value

End value

Dynamic

Parent

Contains

Customers

50,7 %

Direct Mail

Indicators

New Customer Gains

Retention Rate

Graph for Customers

Data for Customers

Dates	Value	Weight
28.10.2008	50,7	3

New Customer Gains

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	New Customer Gains	12,59	12,59	0	%	Maximize	Customers

Description Number of new customers acquired in a period divided by the current number of customers, multiplied by 100

Graph for New Customer Gains

Data for New Customer Gains

Dates	Weight	Min	Max	Value
28.10.2008	3	10	20	12,59

Retention Rate

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Retention Rate	31,325	31,325	0	%	Maximize	Customers

Description Number of customers who make two or more purchases in a period divided by the total number of customers, multiplied by 100

Graph for Retention Rate

Data for Retention Rate

Dates	Weight	Min	Max	Value
28.10.2008	3	20	35	31,325

Sales

Name

Start value

End value

Dynamic

Parent

Contains

Sales

35,4 %

Direct Mail

Indicators

Discounts

Straight Commission

Graph for Sales

Data for Sales

Dates	Value	Weight
28.10.2008	35,4	4

Discounts

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Discounts	32,6	32,6	0	Score	Maximize	Sales

Description Number of customers recieving a dicsount divided by the total number of customers, multiplied by 100

Graph for Discounts

Data for Discounts

Dates	Weight	Min	Max	Value
28.10.2008	3	20	40	32,6

Straight Commission

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Straight Commission	6,882	6,882	0	%	Maximize	Sales

Description The comission percentage for each sale

Graph for Straight Commission

Data for Straight Commission

Dates	Weight	Min	Max	Value
28.10.2008	4	6	12	6,882

Planning

Name

Start value

End value

Dynamic

Parent

Contains

Planning

51,05 %

Direct Mail

Indicators

Market Growth

Market Share

Graph for Planning

Data for Planning

Dates	Value	Weight
28.10.2008	51,05	2

Market Growth

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Market Growth	8,41	8,41	0	%	Maximize	Planning

Description Market Growth percentage estimates

Graph for Market Growth

Data for Market Growth

Dates	Weight	Min	Max	Value
28.10.2008	3	5	10	8,41

Market Share

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Market Share	0,0839	0,0839	0	%	Maximize	Planning

Description Market Share forecast

Graph for Market Share

Data for Market Share

Dates	Weight	Min	Max	Value
28.10.2008	3	0,05	0,15	0,0839

Mailing

Name

Start value

End value

Dynamic

Parent

Contains

Mailing

7,8 %

Direct Mail

Indicators

Cost per piece

Marketing Cost Per Unit

Graph for Mailing

Data for Mailing

Dates	Value	Weight
28.10.2008	7,8	1

Cost per piece

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Cost per piece	37,54	37,54	0	USD	Minimize	Mailing

Description Cost divided by the number of mailings produced and sent

Graph for Cost per piece

Data for Cost per piece

Dates	Weight	Min	Max	Value
28.10.2008	2	20	40	37,54

Marketing Cost Per Unit

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Marketing Cost Per Unit	14,52	14,52	0	USD	Minimize	Mailing

Description Marketing Cost divided by the number units sold

Graph for Marketing Cost Per Unit

Data for Marketing Cost Per Unit

Dates	Weight	Min	Max	Value
28.10.2008	3	5	15	14,52

Created by: AKS-Labs
Report created with Balanced Scorecard Designer at 20.11.2008 17:12:03