This is a Exhibitions Metric Dashboard (Diamond) Report, it is one of reports that Balanced Scorecard Designer can generate for Exhibitions KPI. With this software you can also design your own scorecards, KPIs and metrics.

Exhibitions Scorecard

Report includes: 2 day(s), from 19.03.2009 to 20.03.2009

Name

Start value

End value

Dynamic

Contains

Exhibitions Scorecard

42,67 %

37,64 %

-5,03 %

Channel Building and Public Relations Perspective	(49,2%, 11,86%)
Reach Perspective	(24%, -23,87%)
Customer Relationship Perspective	(37,2%, -19,95%)
Learning and Experience Effects Perspective	(41,2%, 12,79%)

Graph for Exhibitions Scorecard

Data for Exhibitions Scorecard

Dates	Value
19.03.2009	42,67
20.03.2009	37,64

Channel Building and Public Relations Perspective

Name

Start value

End value

Dynamic

Parent

Contains

Channel Building and Public Relations Perspective

37,34 %

49,2 %

+ 11,86%

Exhibitions Scorecard

Indicators

Number of Journalists/ Editors Entertained

Number of Column Inches Managed

Brand Awareness Index

Number of Partners *

Media Coverage Gained *

* - Information for this metric is limited in sample report Description This category captures the extent to which the company was successful in creating useful channels and building positive public relations.

Graph for Channel Building and Public Relations Perspective

Data for Channel Building and Public Relations Perspective

Dates	Value	Weight
19.03.2009	37,34	3
20.03.2009	49,2	3

Number of Journalists/ Editors Entertained

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Number of Journalists/ Editors Entertained	14,925	15,5	+ 0,575	#	Maximize	Channel Building and Public Relations Perspective

Description This parameter is to know the number of journalists and editors that were met.

Graph for Number of Journalists/ Editors Entertained

Data for Number of Journalists/ Editors Entertained

Dates	Weight	Min	Max	Value
19.03.2009	2	5	30	14,925
20.03.2009	2	5	30	15,5

Number of Column Inches Managed

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Number of Column Inches Managed	26,11	49,69	+ 23,58	column inches	Maximize	Channel Building and Public Relations Perspective

Description This gives the degree to which the coverage was attained.

Graph for Number of Column Inches Managed

Data for Number of Column Inches Managed

Dates	Weight	Min	Max	Value
19.03.2009	2	10	100	26,11
20.03.2009	2	10	100	49,69

Brand Awareness Index

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Brand Awareness Index	6,715	6,121	-0,594	Score	Maximize	Channel Building and Public Relations Perspective

Description This parameter is to obtain an insight into the degree to which the company succeeded in making the brand aware among the masses. Scale numbered from 1-10 can be useful in this regard.

Graph for Brand Awareness Index

Data for Brand Awareness Index

Dates	Weight	Min	Max	Value
19.03.2009	2	1	10	6,715
20.03.2009	2	1	10	6,121

Reach Perspective

Name

Start value

End value

Dynamic

Parent

Contains

Reach Perspective

47,89 %

24,02 %

-23,87%

Exhibitions Scorecard

Indicators

Average 'Target Audience' Concentration

Average Length for which the Event was Attended

Comparison Scaling

Percentage Rise in Number of Visitors *

* - Information for this metric is limited in sample report Description This group of indicators enables in evaluating the positive effects that were brought by the participation in the exhibition. In a way, the organization can have the extent of 'reach' that it has established so far.

Graph for Reach Perspective

Data for Reach Perspective

Dates	Value	Weight
19.03.2009	47,89	3
20.03.2009	24,02	3

Average 'Target Audience' Concentration

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Average 'Target Audience' Concentration	5,698	4,312	-1,386	Score	Maximize	Reach Perspective

Description The value of this KPI can be obtained using a scale of 1-10. It is useful in knowing the extent to which the 'target audience' was reached for during the exhibit.

Graph for Average 'Target Audience' Concentration

Data for Average 'Target Audience' Concentration

Dates	Weight	Min	Max	Value
19.03.2009	3	1	10	5,698
20.03.2009	3	1	10	4,312

Average Length for which the Event was Attended

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Average Length for which the Event was Attended	17,81	9,485	-8,325	hrs	Maximize	Reach Perspective

Description The company should be a part of the exhibit for as long as is possible as it reflects the interest of the managerial group in the event.

Graph for Average Length for which the Event was Attended

Data for Average Length for which the Event was Attended

Dates	Weight	Min	Max	Value
19.03.2009	2	5	20	17,81
20.03.2009	2	5	20	9,485

Comparison Scaling

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Comparison Scaling	3,295	2,071	-1,224	Score	Maximize	Reach Perspective

Description This indicator goes in knowing the way the concerned company's activities were in light of the competitor's. Again, a scale numbered from 1-10 can be beneficial for this.

Graph for Comparison Scaling

Data for Comparison Scaling

Dates	Weight	Min	Max	Value
19.03.2009	2	1	10	3,295
20.03.2009	2	1	10	2,071

Customer Relationship Perspective

Name

Start value

End value

Dynamic

Parent

Contains

Customer Relationship Perspective

57,11 %

37,16 %

-19,95%

Exhibitions Scorecard

Indicators

Level of Customer Relationships

Customers� Education Index

Improvement in Reputation and Relationship Scores with Customers

Positive Responses� Fraction *

* - Information for this metric is limited in sample report Description This category of indicators is for knowing the extent to which the company succeeded in building relationships with customers.

Graph for Customer Relationship Perspective

Data for Customer Relationship Perspective

Dates	Value	Weight
19.03.2009	57,11	2
20.03.2009	37,16	2

Level of Customer Relationships

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Level of Customer Relationships	8,407	4,789	-3,618	Score	Maximize	Customer Relationship Perspective

Description Value of this KPI can be obtained by positioning it at a scale of 1-10. It is of immediate importance to the company as customers are what the organizations vie for.

Graph for Level of Customer Relationships

Data for Level of Customer Relationships

Dates	Weight	Min	Max	Value
19.03.2009	3	1	10	8,407
20.03.2009	3	1	10	4,789

Customers� Education Index

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Customers� Education Index	2,269	3,718	+ 1,449	Score	Maximize	Customer Relationship Perspective

Description This indicator is to have the degree to which the customers were educated. Measured on a scale numbered from 1-10.

Graph for Customers� Education Index

Data for Customers� Education Index

Dates	Weight	Min	Max	Value
19.03.2009	2	1	10	2,269
20.03.2009	2	1	10	3,718

Improvement in Reputation and Relationship Scores with Customers

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Improvement in Reputation and Relationship Scores with Customers	60,76	65,86	+ 5,1	%	Maximize	Customer Relationship Perspective

Description This KPI gives the percentage improvement in the reputation and relationship scores with regard to the customer and communities the exhibition organizers dealing with.

Graph for Improvement in Reputation and Relationship Scores with Customers

Data for Improvement in Reputation and Relationship Scores with Customers

Dates	Weight	Min	Max	Value
19.03.2009	3	40	100	60,76
20.03.2009	3	40	100	65,86

Learning and Experience Effects Perspective

Name

Start value

End value

Dynamic

Parent

Contains

Learning and Experience Effects Perspective

28,4 %

41,19 %

+ 12,79%

Exhibitions Scorecard

Indicators

Cost: Benefit Ratio Improvement

Learning Curve Effect

Increase in Conversion Rate

Number of Exhibitions Organized *

* - Information for this metric is limited in sample report Description This set of indicators is for knowing the amount of learning and experience effects that were drawn from the participation in the exhibition.

Graph for Learning and Experience Effects Perspective

Data for Learning and Experience Effects Perspective

Dates	Value	Weight
19.03.2009	28,4	2
20.03.2009	41,19	2

Cost: Benefit Ratio Improvement

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Cost: Benefit Ratio Improvement	0,3552	0,6336	+ 0,278	#	Maximize	Learning and Experience Effects Perspective

Description This indicator must be computed to have the degree to which the investment made by the company paid-off.

Graph for Cost: Benefit Ratio Improvement

Data for Cost: Benefit Ratio Improvement

Dates	Weight	Min	Max	Value
19.03.2009	2	0,2	1	0,3552
20.03.2009	2	0,2	1	0,6336

Learning Curve Effect

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Learning Curve Effect	1,315	6,868	+ 5,553	Score	Maximize	Learning and Experience Effects Perspective

Description Participating continuously in such events must bring some 'experience effects' for the company. The value for this KPI can be obtained using a scale of 1-10. It helps in improving the team's efforts.

Graph for Learning Curve Effect

Data for Learning Curve Effect

Dates	Weight	Min	Max	Value
19.03.2009	3	1	10	1,315
20.03.2009	3	1	10	6,868

Increase in Conversion Rate

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Increase in Conversion Rate	75,13	79,63	+ 4,5	%	Maximize	Learning and Experience Effects Perspective

Description This KPI helps in knowing the extent to which the �visitors� got converted into customers.

Graph for Increase in Conversion Rate

Data for Increase in Conversion Rate

Dates	Weight	Min	Max	Value
19.03.2009	3	70	100	75,13
20.03.2009	3	70	100	79,63

Created by: AKS-Labs
Report created with Balanced Scorecard Designer at 15.03.2009 14:05:32