This is a Marketing Metric Dashboard (Diamond) Report, it is one of reports that Balanced Scorecard Designer can generate for Marketing KPI. With this software you can also design your own scorecards, KPIs and metrics.


Marketing Balanced Scorecard

Report includes: 1 day(s), from 28.10.2008 to 28.10.2008

  Name Start value End value Dynamic Contains
Root Marketing Balanced Scorecard 43,13 % 43,13 % 0 %
Financial Perspective Metrics(41,1%, 0%)
Customer Perspective Metrics(36,7%, 0%)
Business Stability/Growth Perspective(29,6%, 0%)
Marketing Activities Perspective(69,4%, 0%)

Graph for Marketing Balanced Scorecard

Graph for Marketing Balanced Scorecard

Data for Marketing Balanced Scorecard

DatesValue
28.10.200843,13

Financial Perspective Metrics

  Name Start value End value Dynamic Parent Contains
Root Financial Perspective Metrics 41,09 % 41,09 % 0% Marketing Balanced Scorecard
Indicators
ROI
ROMI
Overall sales *
Sales per channel *
* - Information for this metric is limited in sample report

Graph for Financial Perspective Metrics

Graph for Financial Perspective Metrics

Data for Financial Perspective Metrics

DatesValueWeight
28.10.200841,093

ROI

  Name Start value End value Dynamic Measure units Optimization method Parent
Root ROI 95,711 95,711 0 % Maximize Financial Perspective Metrics
Description Return on investment = net income ? capital employed

Graph for ROI

Graph for ROI

Data for ROI

DatesWeightMinMaxValue
28.10.20082012195,711

ROMI

  Name Start value End value Dynamic Measure units Optimization method Parent
Root ROMI 14,79 14,79 0 Score Maximize Financial Perspective Metrics
Description Return on marketing investment = (increase in sales – marketing costs) ? marketing costs

Graph for ROMI

Graph for ROMI

Data for ROMI

DatesWeightMinMaxValue
28.10.2008303014,79

Customer Perspective Metrics

  Name Start value End value Dynamic Parent Contains
Root Customer Perspective Metrics 36,67 % 36,67 % 0% Marketing Balanced Scorecard
Indicators
Number of new customers
Existing customers participation
Customer turnover *
Customer value *
* - Information for this metric is limited in sample report

Graph for Customer Perspective Metrics

Graph for Customer Perspective Metrics

Data for Customer Perspective Metrics

DatesValueWeight
28.10.200836,673

Number of new customers

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Number of new customers 2,42 2,42 0 Score Maximize Customer Perspective Metrics
Description Customer acquisition per period

Graph for Number of new customers

Graph for Number of new customers

Data for Number of new customers

DatesWeightMinMaxValue
28.10.200820102,42

Existing customers participation

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Existing customers participation 15,68 15,68 0 % Maximize Customer Perspective Metrics
Description Percentage of sales made to existing customers per period

Graph for Existing customers participation

Graph for Existing customers participation

Data for Existing customers participation

DatesWeightMinMaxValue
28.10.2008302015,68

Business Stability/Growth Perspective

  Name Start value End value Dynamic Parent Contains
Root Business Stability/Growth Perspective 29,56 % 29,56 % 0% Marketing Balanced Scorecard
Indicators
Market share gain
Brand awareness
Brand preference *
Brand equity *
* - Information for this metric is limited in sample report

Graph for Business Stability/Growth Perspective

Graph for Business Stability/Growth Perspective

Data for Business Stability/Growth Perspective

DatesValueWeight
28.10.200829,562

Market share gain

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Market share gain 1,8 1,8 0 % Maximize Business Stability/Growth Perspective
Description Comparison of business’s rate of sale in a specific market vs. the growth trend for that market

Graph for Market share gain

Graph for Market share gain

Data for Market share gain

DatesWeightMinMaxValue
28.10.20083061,8

Brand awareness

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Brand awareness 8,64 8,64 0 % Maximize Business Stability/Growth Perspective
Description The percentage of people questioned in a survey that know your brand

Graph for Brand awareness

Graph for Brand awareness

Data for Brand awareness

DatesWeightMinMaxValue
28.10.200810158,64

Marketing Activities Perspective

  Name Start value End value Dynamic Parent Contains
Root Marketing Activities Perspective 69,43 % 69,43 % 0% Marketing Balanced Scorecard
Indicators
Time investment
Number of orders
Visibility *
* - Information for this metric is limited in sample report

Graph for Marketing Activities Perspective

Graph for Marketing Activities Perspective

Data for Marketing Activities Perspective

DatesValueWeight
28.10.200869,432

Time investment

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Time investment 4,3 4,3 0 Score Maximize Marketing Activities Perspective
Description Hours invested by staff on a project

Graph for Time investment

Graph for Time investment

Data for Time investment

DatesWeightMinMaxValue
28.10.200830204,3

Number of orders

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Number of orders 38,56 38,56 0 % Maximize Marketing Activities Perspective
Description Number of orders received as a result of the marketing campaign/activity vs. the number of orders received before it

Graph for Number of orders

Graph for Number of orders

Data for Number of orders

DatesWeightMinMaxValue
28.10.2008504038,56
Created by: AKS-Labs
Report created with Balanced Scorecard Designer at 20.11.2008 17:21:26

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