This is a Marketing Research Metric Dashboard (Diamond) Report, it is one of reports that Balanced Scorecard Designer can generate for Marketing Research KPI. With this software you can also design your own scorecards, KPIs and metrics.


Marketing Research

Report includes: 1 day(s), from 28.10.2008 to 28.10.2008

  Name Start value End value Dynamic Contains
Root Marketing Research 59,09 % 59,09 % 0 %
Customer Component(27,2%, 0%)
Brand Component(76,7%, 0%)
Marketing Campaign Component(72,9%, 0%)
Strategic Component(66,8%, 0%)

Graph for Marketing Research

Graph for Marketing Research

Data for Marketing Research

DatesValue
28.10.200859,09

Customer Component

  Name Start value End value Dynamic Parent Contains
Root Customer Component 27,15 % 27,15 % 0% Marketing Research
Indicators
Conversion Rate
Repeat Purchases
Customer Satisfaction *
Customer Benefits *
Customer Value Increase *
* - Information for this metric is limited in sample report Description Analysis of customers' behaviour, preferences, likes and dislikes.

Graph for Customer Component

Graph for Customer Component

Data for Customer Component

DatesValueWeight
28.10.200827,153

Conversion Rate

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Conversion Rate 11,225 11,225 0 % Maximize Customer Component
Description The percentage of visitors who take a desired action.
Target description The number of people who purchased the business's product or service during a particular period as a proportion of total visitors during that timespan.

Graph for Conversion Rate

Graph for Conversion Rate

Data for Conversion Rate

DatesWeightMinMaxValue
28.10.2008652011,225

Repeat Purchases

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Repeat Purchases 18,04 18,04 0 % Maximize Customer Component
Description The number of subsequent purchases.
Target description How many of the businesses's current purchases come from past buyers

Graph for Repeat Purchases

Graph for Repeat Purchases

Data for Repeat Purchases

DatesWeightMinMaxValue
28.10.20081107018,04

Brand Component

  Name Start value End value Dynamic Parent Contains
Root Brand Component 76,69 % 76,69 % 0% Marketing Research
Indicators
Brand Performance
Product Usage
Market Share *
Brand Equity *
* - Information for this metric is limited in sample report Description Evaluation of the brand success.

Graph for Brand Component

Graph for Brand Component

Data for Brand Component

DatesValueWeight
28.10.200876,693

Brand Performance

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Brand Performance 94,42 94,42 0 % Maximize Brand Component
Description Brand Performance is diagnosed on the basis of two major components, namely Brand Awareness and Brand Preference.
Target description Brand Awareness = The percentage of people questioned in a survey that know your brand. Brand Preference = What percentage of those who are aware of your brand, prefer your brand over your competitors?

Graph for Brand Performance

Graph for Brand Performance

Data for Brand Performance

DatesWeightMinMaxValue
28.10.200871010094,42

Product Usage

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Product Usage 59,3 59,3 0 % Maximize Brand Component
Description Product Usage is estimated based on the probable frequency and size of purchase for the product or service
Target description Product Usage is a total of the following rates: frequency of product usage, size of average purchase, rate of substitution, usage by region, usage by demographics.

Graph for Product Usage

Graph for Product Usage

Data for Product Usage

DatesWeightMinMaxValue
28.10.20081010059,3

Marketing Campaign Component

  Name Start value End value Dynamic Parent Contains
Root Marketing Campaign Component 72,86 % 72,86 % 0% Marketing Research
Indicators
Attention Level
Motivation Level
Brand Linkage *
ROMI *
* - Information for this metric is limited in sample report Description Assessment of the success of the marketing campaign.

Graph for Marketing Campaign Component

Graph for Marketing Campaign Component

Data for Marketing Campaign Component

DatesValueWeight
28.10.200872,862

Attention Level

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Attention Level 6,067 6,067 0 Score Maximize Marketing Campaign Component
Description Assessment of the ability of the marketing campaign to get attention.
Target description Assessment is performed through analyzing audience levels of attention

Graph for Attention Level

Graph for Attention Level

Data for Attention Level

DatesWeightMinMaxValue
28.10.200821106,067

Motivation Level

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Motivation Level 7,957 7,957 0 Score Maximize Marketing Campaign Component
Description How effectively can the marketing campaign motivate the consumer to purchase the product or service.
Target description Motivation Level can be measured on a scale of 1 to 10.

Graph for Motivation Level

Graph for Motivation Level

Data for Motivation Level

DatesWeightMinMaxValue
28.10.200811107,957

Strategic Component

  Name Start value End value Dynamic Parent Contains
Root Strategic Component 66,84 % 66,84 % 0% Marketing Research
Indicators
Future Target
Weighty Trends
Business Borrowings *
Friendly Tips *
* - Information for this metric is limited in sample report Description Analysis of the factors that may shape the business's marketing policy in the future.

Graph for Strategic Component

Graph for Strategic Component

Data for Strategic Component

DatesValueWeight
28.10.200866,842

Future Target

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Future Target 16,6 16,6 0 % Maximize Strategic Component
Description A composite image of an ideal customer. The image is built on the basis of demographic, psychographic, and behavioral analysis of existing and potential buyers.
Target description Non-numeric

Graph for Future Target

Graph for Future Target

Data for Future Target

DatesWeightMinMaxValue
28.10.20082010016,6

Weighty Trends

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Weighty Trends 90,7 90,7 0 % Maximize Strategic Component
Description Analysis of changes in philosophy of life, cultural and health trends that could influence buying habits of customers.
Target description Non-numeric

Graph for Weighty Trends

Graph for Weighty Trends

Data for Weighty Trends

DatesWeightMinMaxValue
28.10.20087010090,7
Created by: AKS-Labs
Report created with Balanced Scorecard Designer at 20.11.2008 17:21:11

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