This is a Press Advertising Metric Dashboard (Diamond) Report, it is one of reports that Balanced Scorecard Designer can generate for Press Advertising KPI. With this software you can also design your own scorecards, KPIs and metrics.


Press advertising scorecard

Report includes: 1 day(s), from 28.10.2008 to 28.10.2008

  Name Start value End value Dynamic Contains
Root Press advertising scorecard 40,9 % 40,9 % 0 %
Finance perspective(48,8%, 0%)
Internal perspective(37,4%, 0%)
Growth and development perspective(51,6%, 0%)
Customer perspective(33,3%, 0%)

Graph for Press advertising scorecard

Graph for Press advertising scorecard

Data for Press advertising scorecard

DatesValue
28.10.200840,9

Finance perspective

  Name Start value End value Dynamic Parent Contains
Root Finance perspective 48,83 % 48,83 % 0% Press advertising scorecard
Indicators
Cost per thousand (CPT)
Cost of advertising to sales volume ratio
Cost of press advertising to number of sales ratio *
CPT to Growth in inquiries ratio *
* - Information for this metric is limited in sample report

Graph for Finance perspective

Graph for Finance perspective

Data for Finance perspective

DatesValueWeight
28.10.200848,832

Cost per thousand (CPT)

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Cost per thousand (CPT) 72,3 72,3 0 Score Minimize Finance perspective
Description Average cost of reaching 1 000 individuals from a target group. CPT amounts to costs of advertisement divided either by reach of a medium or by its print run and multiply by 1000.
Target description USD

Graph for Cost per thousand (CPT)

Graph for Cost per thousand (CPT)

Data for Cost per thousand (CPT)

DatesWeightMinMaxValue
28.10.20082010072,3

Cost of advertising to sales volume ratio

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Cost of advertising to sales volume ratio 77,131 77,131 0 % Minimize Finance perspective
Description total expenditures on advertising in press in comparison with sales volume following the campaign
Target description %

Graph for Cost of advertising to sales volume ratio

Graph for Cost of advertising to sales volume ratio

Data for Cost of advertising to sales volume ratio

DatesWeightMinMaxValue
28.10.20082110077,131

Internal perspective

  Name Start value End value Dynamic Parent Contains
Root Internal perspective 37,38 % 37,38 % 0% Press advertising scorecard
Indicators
Actual number of ads/ to number of ads planned
Budget allocated for press advertising to budget actually spent
Number of hours allocated/ spent on copywriting and design *
Percentage of mistakes in press ad placement not perceived by the customers *
* - Information for this metric is limited in sample report Description Press advertisment placement from the point of view of the internal process optimization.

Graph for Internal perspective

Graph for Internal perspective

Data for Internal perspective

DatesValueWeight
28.10.200837,382

Actual number of ads/ to number of ads planned

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Actual number of ads/ to number of ads planned 68,25 68,25 0 % Maximize Internal perspective
Description As a rule, the Marketing Communication Plan identifies the strategies, objectives, budgets and the range of the marketing communications activities, including advertising in press. If this number of activities is significantly low or above the specified, it is the reason for making inquiries into the work of marketing and advertising departments.
Target description Ideally, this ratio should equal to 100%.

Graph for Actual number of ads/ to number of ads planned

Graph for Actual number of ads/ to number of ads planned

Data for Actual number of ads/ to number of ads planned

DatesWeightMinMaxValue
28.10.200825010068,25

Budget allocated for press advertising to budget actually spent

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Budget allocated for press advertising to budget actually spent 53,15 53,15 0 % Maximize Internal perspective
Description As a rule, the Marketing Communication Plan identifies the strategies, objectives, budgets and the range of the marketing communications activities, including advertising in press. If the budget spent is significantly low or above the specified, it is the reason for making inquiries into the work of marketing and advertising departments.
Target description Ideally, the ration should equal to 100%

Graph for Budget allocated for press advertising to budget actually spent

Graph for Budget allocated for press advertising to budget actually spent

Data for Budget allocated for press advertising to budget actually spent

DatesWeightMinMaxValue
28.10.200835010053,15

Growth and development perspective

  Name Start value End value Dynamic Parent Contains
Root Growth and development perspective 51,63 % 51,63 % 0% Press advertising scorecard
Indicators
Share of voice in press ad to competitors' share of voice ratio
Share of voice in press ad to share of market ratio
Description Press advertising placement and the opportunities for growth and development

Graph for Growth and development perspective

Graph for Growth and development perspective

Data for Growth and development perspective

DatesValueWeight
28.10.200851,632

Share of voice in press ad to competitors' share of voice ratio

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Share of voice in press ad to competitors' share of voice ratio 109 109 0 % Maximize Growth and development perspective
Description Total of all press advertising expenditures (press adspend) of the company in comparison to the press advertising expenditures made by main competitors. SOV indicates what company has more chances that its messages will be seen.
Target description SOVpr/Competitors' SOVpr equal to/more than 100%.

Graph for Share of voice in press ad to competitors' share of voice ratio

Graph for Share of voice in press ad to competitors' share of voice ratio

Data for Share of voice in press ad to competitors' share of voice ratio

DatesWeightMinMaxValue
28.10.200830200109

Share of voice in press ad to share of market ratio

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Share of voice in press ad to share of market ratio 124,4 124,4 0 % Minimize Growth and development perspective
Description Share of voice is the total of all press advertising expenditures (press adspend), that is all advertising by all players, analyzed in the proportions each player has made to the total and its relations to the market share.
Target description The ratio should equal to 100%, that is to say SOV=SOM, otherwise there appear a disequilibrium, though the company may choose to create it pursuing some of the strategies

Graph for Share of voice in press ad to share of market ratio

Graph for Share of voice in press ad to share of market ratio

Data for Share of voice in press ad to share of market ratio

DatesWeightMinMaxValue
28.10.2008750200124,4

Customer perspective

  Name Start value End value Dynamic Parent Contains
Root Customer perspective 33,34 % 33,34 % 0% Press advertising scorecard
Indicators
Percentage of mistakes that may be perceived by customers as mistakes
Reach (%) for press advertising
Awareness growth following the press campaign *
Frequency to Growth in number of inquiries ratio *
* - Information for this metric is limited in sample report Description Press advertising from customers' point of view.

Graph for Customer perspective

Graph for Customer perspective

Data for Customer perspective

DatesValueWeight
28.10.200833,344

Percentage of mistakes that may be perceived by customers as mistakes

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Percentage of mistakes that may be perceived by customers as mistakes 0,4 0,4 0 % Minimize Customer perspective
Description Everything in press ads that may have negative impact on the customer's perception of the company or its products (mistakes, wrong colors, etc.) arising either from the advertising managers' mistakes or from mistakes made by media.
Target description ideally, this ratio should equal 0.

Graph for Percentage of mistakes that may be perceived by customers as mistakes

Graph for Percentage of mistakes that may be perceived by customers as mistakes

Data for Percentage of mistakes that may be perceived by customers as mistakes

DatesWeightMinMaxValue
28.10.2008201000,4

Reach (%) for press advertising

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Reach (%) for press advertising 3 3 0 % Maximize Customer perspective
Description Percentage of total number of individuals within target audience that have opportunity to see the advertising. It can be calculated as print run multiplied by the percentage of TA that may be covered by the medium
Target description to ensure that this percentage is as high as possible

Graph for Reach (%) for press advertising

Graph for Reach (%) for press advertising

Data for Reach (%) for press advertising

DatesWeightMinMaxValue
28.10.2008201003
Created by: AKS-Labs
Report created with Balanced Scorecard Designer at 20.11.2008 17:26:00

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