This is a Product Launch Metric Dashboard (Diamond) Report, it is one of reports that Balanced Scorecard Designer can generate for Product Launch KPI. With this software you can also design your own scorecards, KPIs and metrics.

New Product Launch

Report includes: 1 day(s), from 28.10.2008 to 28.10.2008

Name

Start value

End value

Dynamic

Contains

New Product Launch

57,99 %

0 %

Financial perspective	(78,9%, 0%)
Internal perspective	(64,1%, 0%)
Growth and development perspective	(60,7%, 0%)
Customer perspective	(36,2%, 0%)

Graph for New Product Launch

Data for New Product Launch

Dates	Value
28.10.2008	57,99

Financial perspective

Name

Start value

End value

Dynamic

Parent

Contains

Financial perspective

78,86 %

New Product Launch

Indicators

Sales revenue at the different stages of the new product's life cycle

Profit margins at the different stages of the new product's life cycle

Growth in the market share *

Cash flow following the launch of a new product *

* - Information for this metric is limited in sample report

Graph for Financial perspective

Data for Financial perspective

Dates	Value	Weight
28.10.2008	78,86	2

Sales revenue at the different stages of the new product's life cycle

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Sales revenue at the different stages of the new product's life cycle	99,1	99,1	0	%	Maximize	Financial perspective

Description After the launch of a new product it is essential to measure revenue from its sales. This indicator should show growth though through different stages of the PLC. It is also advisable to measure it against objectives.
Target description The more this indicator is the better; at least, it must hit the objective

Graph for Sales revenue at the different stages of the new product's life cycle

Data for Sales revenue at the different stages of the new product's life cycle

Dates	Weight	Min	Max	Value
28.10.2008	3	0	100	99,1

Profit margins at the different stages of the new product's life cycle

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Profit margins at the different stages of the new product's life cycle	70,1	70,1	0	%	Maximize	Financial perspective

Description After the launch of a new product it is essential to measure profit margins. This indicator should show growth though it will be different for each stage of the PLC and even may be negative at the stage of introduction due to high fixed costs. It is also advisable to measure it against the objectives.
Target description The more this indicator is the better; at least, it must hit the objective.

Graph for Profit margins at the different stages of the new product's life cycle

Data for Profit margins at the different stages of the new product's life cycle

Dates	Weight	Min	Max	Value
28.10.2008	3	0	100	70,1

Internal perspective

Name

Start value

End value

Dynamic

Parent

Contains

Internal perspective

64,11 %

New Product Launch

Indicators

Budget allocated to budget spent ratio

NPD process (evaluated by the stakeholders)

Marketing Mix (evaluated by the stakeholders) *

Time allocated for the NPD to time actually spent ratio *

Resource shortage *

Shortage/excess of a product *

* - Information for this metric is limited in sample report

Graph for Internal perspective

Data for Internal perspective

Dates	Value	Weight
28.10.2008	64,11	3

Budget allocated to budget spent ratio

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Budget allocated to budget spent ratio	14,8	14,8	0	%	Maximize	Internal perspective

Description The launch of a new product is a very costly and risky operation that is why it is very important to control the budget issues. Significant departures from 100% will indicate that something is wrong with planning, spending, and etc.
Target description The budget allocated should match the cost spent, so this ratio should equal to 100% or to be slightly more.

Graph for Budget allocated to budget spent ratio

Data for Budget allocated to budget spent ratio

Dates	Weight	Min	Max	Value
28.10.2008	2	0	100	14,8

NPD process (evaluated by the stakeholders)

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	NPD process (evaluated by the stakeholders)	48,4	48,4	0	%	Maximize	Internal perspective

Description The launch of a new product is a very costly and risky operation that is why it is very important to follow NPD (New Product Development) process. NPD process comprises the following stages: idea generation, screening of new ideas, concept development and testing, marketing strategy, business analyses, and etc. Though the company may choose not to exercise all the activities, the control whether something is not omitted and everything is done at the required quality level will add to the success of the launch. This indicator is calculated following the evaluation made by the insiders to the company (managers, employees, shareholders, and etc) where, for example, 100% means everything is made up to the plan, on the required level of quality, in time, and etc. and 0% means a complete failure.
Target description This ratio should tend to 100%

Graph for NPD process (evaluated by the stakeholders)

Data for NPD process (evaluated by the stakeholders)

Dates	Weight	Min	Max	Value
28.10.2008	1	0	100	48,4

Growth and development perspective

Name

Start value

End value

Dynamic

Parent

Contains

Growth and development perspective

60,66 %

New Product Launch

Indicators

Employees requiring advanced training with a view to NP launch

New ideas for NP suggested by the employees to new ideas accepted for product development and production ratio

Number of successful launches to general number of launches made by the company ratio *

* - Information for this metric is limited in sample report

Graph for Growth and development perspective

Data for Growth and development perspective

Dates	Value	Weight
28.10.2008	60,66	2

Employees requiring advanced training with a view to NP launch

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Employees requiring advanced training with a view to NP launch	21,1	21,1	0	%	Maximize	Growth and development perspective

Description This figure indicates a percentage of employees that need to be specifically trained for the new product/service launch/production. Although additional training requires additional costs, in general, it is regarded to be very positive when the company's personnel from time to time increase qualification.
Target description The more this ratio is the better.

Graph for Employees requiring advanced training with a view to NP launch

Data for Employees requiring advanced training with a view to NP launch

Dates	Weight	Min	Max	Value
28.10.2008	2	0	50	21,1

New ideas for NP suggested by the employees to new ideas accepted for product development and production ratio

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	New ideas for NP suggested by the employees to new ideas accepted for product development and production ratio	77,2	77,2	0	%	Maximize	Growth and development perspective

Description This indicator shows whether employees participate in the development of new products though it does not suggest whether they are encouraged to.
Target description The more this ratio is the better.

Graph for New ideas for NP suggested by the employees to new ideas accepted for product development and production ratio

Data for New ideas for NP suggested by the employees to new ideas accepted for product development and production ratio

Dates	Weight	Min	Max	Value
28.10.2008	2	0	100	77,2

Customer perspective

Name

Start value

End value

Dynamic

Parent

Contains

Customer perspective

36,17 %

New Product Launch

Indicators

Number of complaints following the launch of the product

New product as perceived by the customers

Increase in re-purchases following the launch *

* - Information for this metric is limited in sample report

Graph for Customer perspective

Data for Customer perspective

Dates	Value	Weight
28.10.2008	36,17	3

Number of complaints following the launch of the product

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Number of complaints following the launch of the product	82,3	82,3	0	%	Minimize	Customer perspective

Description This indicator covers general complaints that can be received by the company. Complaints may be connected with quality, delivery, packaging, etc. It is useful to make regular measurements to make sure that number of complaints is decreasing.
Target description This number should tend to 0.

Graph for Number of complaints following the launch of the product

Data for Number of complaints following the launch of the product

Dates	Weight	Min	Max	Value
28.10.2008	3	0	100	82,3

New product as perceived by the customers

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	New product as perceived by the customers	30,2	30,2	0	%	Maximize	Customer perspective

Description This indicator shows how the customers evaluate the new product/service. As a rule this information can be obtained with the help of special research and 100% may mean a success while 0% a complete failure.
Target description This indicator should tend to 100%.

Graph for New product as perceived by the customers

Data for New product as perceived by the customers

Dates	Weight	Min	Max	Value
28.10.2008	4	0	100	30,2

Created by: AKS-Labs
Report created with Balanced Scorecard Designer at 20.11.2008 17:26:49