This is a SEO Metric Dashboard (Diamond) Report, it is one of reports that Balanced Scorecard Designer can generate for SEO KPI. With this software you can also design your own scorecards, KPIs and metrics.

SEO Scorecard

Report includes: 1 day(s), from 28.10.2008 to 28.10.2008

Name

Start value

End value

Dynamic

Contains

SEO Scorecard

40,88 %

0 %

Website Design Perspective	(44,7%, 0%)
Operational Perspective	(31,5%, 0%)
SEO Toolbox Perspective	(29,1%, 0%)
Growth Perspective	(61%, 0%)

Graph for SEO Scorecard

Data for SEO Scorecard

Dates	Value
28.10.2008	40,88

Website Design Perspective

Name

Start value

End value

Dynamic

Parent

Contains

Website Design Perspective

44,74 %

SEO Scorecard

Indicators

Number of keywords that the site has

Number of Unique pages

Traffic Yielding Index *

Number of keywords yielded per page *

* - Information for this metric is limited in sample report Description This perspective helps in structuring the website in most appropriate manner, keeping in mind some of the basic principles.

Graph for Website Design Perspective

Data for Website Design Perspective

Dates	Value	Weight
28.10.2008	44,74	3

Number of keywords that the site has

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Number of keywords that the site has	312,4	312,4	0	#	Maximize	Website Design Perspective

Description Selecting effective keywords for the website is an important task and asks for considerable amount of labor. This is because keywords are the deciding factor as to whether the site will receive respectable number of visits or not.

Graph for Number of keywords that the site has

Data for Number of keywords that the site has

Dates	Weight	Min	Max	Value
28.10.2008	2	100	1000	312,4

Number of Unique pages

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Number of Unique pages	75880	75880	0	#	Maximize	Website Design Perspective

Description This gives the non-duplicate pages of the website that are crawled by search engine spiders.

Graph for Number of Unique pages

Data for Number of Unique pages

Dates	Weight	Min	Max	Value
28.10.2008	3	60000	100000	75880

Operational Perspective

Name

Start value

End value

Dynamic

Parent

Contains

Operational Perspective

31,5 %

SEO Scorecard

Indicators

Engine Productivity

Brand to non-Brand search ratio

Index: Crawl rate *

% of website crawled by search engine *

* - Information for this metric is limited in sample report Description This perspective helps in judging the effectiveness of search engine and in knowing whether the engines are providing the desired results or not. This further goes into settling for the one that is maximally efficient.

Graph for Operational Perspective

Data for Operational Perspective

Dates	Value	Weight
28.10.2008	31,5	3

Engine Productivity

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Engine Productivity	91,01	91,01	0	%	Maximize	Operational Perspective

Description Compare the yield each search engine is giving your website to know the most useful one. The difference occurs because of fluctuation in audience size the engine caters to.

Graph for Engine Productivity

Data for Engine Productivity

Dates	Weight	Min	Max	Value
28.10.2008	3	90	100	91,01

Brand to non-Brand search ratio

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Brand to non-Brand search ratio	0,689	0,689	0	#	Maximize	Operational Perspective

Description This indicator can be used to know which fraction of traffic is coming from brand keyword searches and what portion the other class is drawing. If brand searches participate more, this means that the pages of website are not yielding to desired level.

Graph for Brand to non-Brand search ratio

Data for Brand to non-Brand search ratio

Dates	Weight	Min	Max	Value
28.10.2008	2	0	1	0,689

SEO Toolbox Perspective

Name

Start value

End value

Dynamic

Parent

Contains

SEO Toolbox Perspective

29,09 %

SEO Scorecard

Indicators

Number of keyword density checkers employed

Frequency of up-dating the SEO Toolbox

Number of Header Checkers *

Link Auditors *

* - Information for this metric is limited in sample report Description SEO toolbox is a package to fix the problems faced in the optimization of the website.

Graph for SEO Toolbox Perspective

Data for SEO Toolbox Perspective

Dates	Value	Weight
28.10.2008	29,09	2

Number of keyword density checkers employed

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Number of keyword density checkers employed	5,984	5,984	0	#	Maximize	SEO Toolbox Perspective

Description This indicator will help the webmaster in attaining a suitable and uniform density of keywords.

Graph for Number of keyword density checkers employed

Data for Number of keyword density checkers employed

Dates	Weight	Min	Max	Value
28.10.2008	3	2	10	5,984

Frequency of up-dating the SEO Toolbox

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Frequency of up-dating the SEO Toolbox	4,861	4,861	0	#	Maximize	SEO Toolbox Perspective

Description This parameter ensures that the content always gives a fresh feel to the reader. Staleness has to be removed at every cost.

Graph for Frequency of up-dating the SEO Toolbox

Data for Frequency of up-dating the SEO Toolbox

Dates	Weight	Min	Max	Value
28.10.2008	2	1	10	4,861

Growth Perspective

Name

Start value

End value

Dynamic

Parent

Contains

Growth Perspective

60,97 %

SEO Scorecard

Indicators

% increase in visits

% increase in search keywords

Relevance of Brand Keywords *

% change in entry pages *

* - Information for this metric is limited in sample report Description This obtains the progress done in quantitative manner.

Graph for Growth Perspective

Data for Growth Perspective

Dates	Value	Weight
28.10.2008	60,97	2

% increase in visits

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	% increase in visits	68,96	68,96	0	%	Maximize	Growth Perspective

Description This indicator compares the volume of visits received from one year to another. It gives an overall idea of whether the attempts are paying.

Graph for % increase in visits

Data for % increase in visits

Dates	Weight	Min	Max	Value
28.10.2008	3	0	80	68,96

% increase in search keywords

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	% increase in search keywords	96,49	96,49	0	%	Maximize	Growth Perspective

Description This indicator conveys whether the hard-work put in SEO has caused the search engine to allocate more keywords to the website. If this is done, then the website would receive visitors even if the search was not a very exact one.

Graph for % increase in search keywords

Data for % increase in search keywords

Dates	Weight	Min	Max	Value
28.10.2008	2	10	100	96,49

Created by: AKS-Labs
Report created with Balanced Scorecard Designer at 20.11.2008 17:30:50