This is a Trade Show Metric Dashboard (Diamond) Report, it is one of reports that Balanced Scorecard Designer can generate for Trade Show KPI. With this software you can also design your own scorecards, KPIs and metrics.

Trade Show Scorecard

Report includes: 1 day(s), from 28.10.2008 to 28.10.2008

Name

Start value

End value

Dynamic

Contains

Trade Show Scorecard

55,92 %

0 %

Booth Staff Check	(55,7%, 0%)
Display Booth Check	(72,2%, 0%)
Print Materials Check	(59,4%, 0%)
Strategy and Tactics Check	(28,3%, 0%)

Graph for Trade Show Scorecard

Data for Trade Show Scorecard

Dates	Value
28.10.2008	55,92

Booth Staff Check

Name

Start value

End value

Dynamic

Parent

Contains

Booth Staff Check

55,75 %

Trade Show Scorecard

Indicators

Professionalism

Expertise

Sufficiency of the Personnel *

Social Skills *

Dress Code *

* - Information for this metric is limited in sample report Description Assessment of the booth staff on the basis of its professionalism, expertise, overall appearance and sufficiency.

Graph for Booth Staff Check

Data for Booth Staff Check

Dates	Value	Weight
28.10.2008	55,75	3

Professionalism

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Professionalism	7,561	7,561	0	Score	Maximize	Booth Staff Check

Description Overall attitude and behaviour of the personnel. Assessment of their punctuality, trade show etiquette and the ability to staff the booth quickly and properly.

Graph for Professionalism

Data for Professionalism

Dates	Weight	Min	Max	Value
28.10.2008	6	1	10	7,561

Expertise

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Expertise	8,056	8,056	0	Score	Maximize	Booth Staff Check

Description Evaluation of the staff expertise based on their experience in the booth demonstrations, familiarity with the equipment and the ability to conduct the assigned demonstrations.

Graph for Expertise

Data for Expertise

Dates	Weight	Min	Max	Value
28.10.2008	1	1	10	8,056

Display Booth Check

Name

Start value

End value

Dynamic

Parent

Contains

Display Booth Check

72,15 %

Trade Show Scorecard

Indicators

Visual Impact

Overall Layout and Configuration

Product Display *

Graphics *

Lighting *

* - Information for this metric is limited in sample report Description Evaluation whether the exhibit display serves as a true, powerful reflection of your company image and draws the visitors to booth.

Graph for Display Booth Check

Data for Display Booth Check

Dates	Value	Weight
28.10.2008	72,15	3

Visual Impact

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Visual Impact	9,739	9,739	0	Score	Maximize	Display Booth Check

Description Evaluation whether your company's display creates a strong first impression and communicates the implemented message in a matter of seconds.

Graph for Visual Impact

Data for Visual Impact

Dates	Weight	Min	Max	Value
28.10.2008	7	1	10	9,739

Overall Layout and Configuration

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Overall Layout and Configuration	6,283	6,283	0	Score	Maximize	Display Booth Check

Description Evaluation of the overall layout and configuration of the trade show display.
Target description Factors to be considered: safety, accessibility, ability to attract visitors and to provide the information they need, ability to provoke closer interaction between booth personnel and visitors.

Graph for Overall Layout and Configuration

Data for Overall Layout and Configuration

Dates	Weight	Min	Max	Value
28.10.2008	2	1	10	6,283

Print Materials Check

Name

Start value

End value

Dynamic

Parent

Contains

Print Materials Check

59,42 %

Trade Show Scorecard

Indicators

Text Readability

Readability of Charts and Graphs

Suitability of Materials *

* - Information for this metric is limited in sample report Description Evaluation of the quality, breadth and variety of printed materials and product literature used by the company.

Graph for Print Materials Check

Data for Print Materials Check

Dates	Value	Weight
28.10.2008	59,42	2

Text Readability

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Text Readability	17,879	17,879	0	Grades	Maximize	Print Materials Check

Description Assessment of the readability of texts used in printed materials.
Either computer generated formulas, such as Flesch Grade Level Formula and the Flesch-Kincaid Index, or formulas that can be calculated by hand, such as the FOG method, Fry formula and the SMOG, can be used for this purpose.
Target description 0 - 6 low-literate (E.g. Soap Opera Weekly); 7 junior high school (E.g. True Confessions); 8 junior high school (E.g. Ladies Home Journal); 9 some high school (E.g. Reader's Digest); 10 some high school (E.g. Newsweek); 11some high school (E.g.Sports Illustrated); 12 high school graduate (E.g.Time Magazine); 13 - 15 some college (E.g.New York Times); 16 university degree (E.g. Atlantic Monthly); 17 - 18 post-graduate studies (E.g. Harvard Business Review); 19+ post-graduate degree (E.g. IRS Code)

Graph for Text Readability

Data for Text Readability

Dates	Weight	Min	Max	Value
28.10.2008	2	0	19	17,879

Readability of Charts and Graphs

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Readability of Charts and Graphs	1,78	1,78	0	Score	Maximize	Print Materials Check

Description Assessment of the legibility of charts and graphs used in print materials. The PMOSE/ IKIRSCH document readability formula can be used for this purpose.
Target description Scores ranged from Level 1 to Level 5 diagnose the level of proficiency of charts and graphs used in print documents.

Graph for Readability of Charts and Graphs

Data for Readability of Charts and Graphs

Dates	Weight	Min	Max	Value
28.10.2008	1	1	5	1,78

Strategy and Tactics Check

Name

Start value

End value

Dynamic

Parent

Contains

Strategy and Tactics Check

28,31 %

Trade Show Scorecard

Indicators

Strategy Controller

Pre-show initiatives

Activities During the Event *

Post-show Follow-up *

Lure Excellence *

* - Information for this metric is limited in sample report Description Evaluation of the sensibility of objectives and goals set by the company before the trade show. Evaluation of the means used before, during and after the show to achieve those goals and objectives.

Graph for Strategy and Tactics Check

Data for Strategy and Tactics Check

Dates	Value	Weight
28.10.2008	28,31	2

Strategy Controller

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Strategy Controller	7,543	7,543	0	Score	Maximize	Strategy and Tactics Check

Description Analysis of the strategic success of the company at the show. Assessment whether the company has successfully met the objectives set by the company before the trade show. Trade show objectives may include but not limited to the following: gain publicity, recruit new employees, raise awareness, introduce new products and services, acquire new customers, solidify relationship with the existing customers, etc.

Graph for Strategy Controller

Data for Strategy Controller

Dates	Weight	Min	Max	Value
28.10.2008	2	1	10	7,543

Pre-show initiatives

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Pre-show initiatives	5,788	5,788	0	Score	Maximize	Strategy and Tactics Check

Description Evaluation of the efficiency of the pre-show activities such as advertising, participation in pre-show shows, finding out personal information about the trade show attendees, like names, contact information, job titles.

Graph for Pre-show initiatives

Data for Pre-show initiatives

Dates	Weight	Min	Max	Value
28.10.2008	1	1	10	5,788

Created by: AKS-Labs
Report created with Balanced Scorecard Designer at 20.11.2008 17:33:15