This is a Travel Agency Metric Dashboard (Diamond) Report, it is one of reports that Balanced Scorecard Designer can generate for Travel Agency KPI. With this software you can also design your own scorecards, KPIs and metrics.

Travel Agency Scorecard

Report includes: 2 day(s), from 19.01.2009 to 20.01.2009

Name

Start value

End value

Dynamic

Contains

Travel Agency Scorecard

63,63 %

44,96 %

-18,67 %

Financial Perspective	(15,9%, -66,59%)
Customer Services and Satisfaction Perspective	(61,2%, 6,34%)
Internal Operations Perspective	(64,4%, 22,2%)
Business Planning and Growth Perspective	(44,7%, -25,21%)

Graph for Travel Agency Scorecard

Data for Travel Agency Scorecard

Dates	Value
19.01.2009	63,63
20.01.2009	44,96

Financial Perspective

Name

Start value

End value

Dynamic

Parent

Contains

Financial Perspective

82,5 %

15,91 %

-66,59%

Travel Agency Scorecard

Indicators

Operating profit

% increase in planned sales

Actual Sales step-up ratio

% increase in travel and entertainment cost *

* - Information for this metric is limited in sample report Description The KPIs under this category are to judge and improve the financial standing of the organization.

Graph for Financial Perspective

Data for Financial Perspective

Dates	Value	Weight
19.01.2009	82,5	3
20.01.2009	15,91	3

Operating profit

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Operating profit	82,477	30,403	-52,07	$ million	Maximize	Financial Perspective

Description This is the most important financial metric, indicating the financial health of the organization.

Graph for Operating profit

Data for Operating profit

Dates	Weight	Min	Max	Value
19.01.2009	3	1	100	82,477
20.01.2009	3	1	100	30,403

% increase in planned sales

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	% increase in planned sales	29,475	5,025	-24,45	%	Maximize	Financial Perspective

Description It refers to the % increase in the planned sales over the past 6 months. This KPI shows the efficiency of the travel consultants.

Graph for % increase in planned sales

Data for % increase in planned sales

Dates	Weight	Min	Max	Value
19.01.2009	2	5	30	29,475
20.01.2009	2	5	30	5,025

Actual Sales step-up ratio

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Actual Sales step-up ratio	0,901	0,4504	-0,451	#	Maximize	Financial Perspective

Description This is a direct reflection of the progress being made, in expanding the operations in 'financial terms'.

Graph for Actual Sales step-up ratio

Data for Actual Sales step-up ratio

Dates	Weight	Min	Max	Value
19.01.2009	3	0,4	1	0,901
20.01.2009	3	0,4	1	0,4504

Customer Services and Satisfaction Perspective

Name

Start value

End value

Dynamic

Parent

Contains

Customer Services and Satisfaction Perspective

54,9 %

61,24 %

+ 6,34%

Travel Agency Scorecard

Indicators

Number of Ancillary facilities

Favourable review Index

Look/Book index

% increase in customer base *

* - Information for this metric is limited in sample report Description This group of indicators is to know how well the efforts of the management and employees are becoming visible, in the form of satisfaction realized by clients.

Graph for Customer Services and Satisfaction Perspective

Data for Customer Services and Satisfaction Perspective

Dates	Value	Weight
19.01.2009	54,9	3
20.01.2009	61,24	3

Number of Ancillary facilities

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Number of Ancillary facilities	4,745	4,93	+ 0,185	#	Maximize	Customer Services and Satisfaction Perspective

Description This KIP's value is equal to the additional facilities provided to customers like mobile alerts, previews (video, hotel looks and reviews) and attractive deals on packages.

Graph for Number of Ancillary facilities

Data for Number of Ancillary facilities

Dates	Weight	Min	Max	Value
19.01.2009	3	3	8	4,745
20.01.2009	3	3	8	4,93

Favourable review Index

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Favourable review Index	0,7384	0,9808	+ 0,242	#	Maximize	Customer Services and Satisfaction Perspective

Description The value of this parameter can be had by knowing the percentage of travellers that rated the experience as 'satisfying'.

Graph for Favourable review Index

Data for Favourable review Index

Dates	Weight	Min	Max	Value
19.01.2009	2	0,6	1	0,7384
20.01.2009	2	0,6	1	0,9808

Look/Book index

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Look/Book index	0,8229	0,8068	-0,0161	#	Maximize	Customer Services and Satisfaction Perspective

Description This parameter is to know the fraction of 'lookers' who wilfully convert to 'bookers'.

Graph for Look/Book index

Data for Look/Book index

Dates	Weight	Min	Max	Value
19.01.2009	3	0,3	1	0,8229
20.01.2009	3	0,3	1	0,8068

Internal Operations Perspective

Name

Start value

End value

Dynamic

Parent

Contains

Internal Operations Perspective

42,2 %

64,4 %

+ 22,2%

Travel Agency Scorecard

Indicators

Number of Booking Channels

Abroad to Local Bookings Ratio

Packaged to Independent Bookings Ratio

Green Index *

* - Information for this metric is limited in sample report Description This class of KPIs is to measure the internal environment of the organization.

Graph for Internal Operations Perspective

Data for Internal Operations Perspective

Dates	Value	Weight
19.01.2009	42,2	2
20.01.2009	64,4	2

Number of Booking Channels

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Number of Booking Channels	2,558	1,912	-0,646	#	Maximize	Internal Operations Perspective

Description It refers to number of booking channels through which people books their trips in the travel agency. It includes retail, online, direct, etc.

Graph for Number of Booking Channels

Data for Number of Booking Channels

Dates	Weight	Min	Max	Value
19.01.2009	2	1	3	2,558
20.01.2009	2	1	3	1,912

Abroad to Local Bookings Ratio

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Abroad to Local Bookings Ratio	0,5919	0,7228	+ 0,131	#	Maximize	Internal Operations Perspective

Description It indicates the fraction of abroad bookings experienced in the travel agency as compared to the local bookings. (ratio of 40% to 60%)

Graph for Abroad to Local Bookings Ratio

Data for Abroad to Local Bookings Ratio

Dates	Weight	Min	Max	Value
19.01.2009	3	0,3	1	0,5919
20.01.2009	3	0,3	1	0,7228

Packaged to Independent Bookings Ratio

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Packaged to Independent Bookings Ratio	0,3007	0,979	+ 0,678	#	Maximize	Internal Operations Perspective

Description It refers to the fraction of bookings made as Packaged as compared to Independent ones. (Ratio of 45% to 55%)

Graph for Packaged to Independent Bookings Ratio

Data for Packaged to Independent Bookings Ratio

Dates	Weight	Min	Max	Value
19.01.2009	3	0,3	1	0,3007
20.01.2009	3	0,3	1	0,979

Business Planning and Growth Perspective

Name

Start value

End value

Dynamic

Parent

Contains

Business Planning and Growth Perspective

69,87 %

44,66 %

-25,21%

Travel Agency Scorecard

Indicators

Ticket delivery standards

Disaster recovery planning effectiveness

% increase in number of tour packages sold

Number of staff retention initiatives taken *

* - Information for this metric is limited in sample report Description This groups of indicators shows the planning and growth initiatives maintained and taken by the travel agency.

Graph for Business Planning and Growth Perspective

Data for Business Planning and Growth Perspective

Dates	Value	Weight
19.01.2009	69,87	2
20.01.2009	44,66	2

Ticket delivery standards

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Ticket delivery standards	2,899	8,848	+ 5,949	Score	Maximize	Business Planning and Growth Perspective

Description It refers to the level of delivery standards maintained by the company for providing fast, efficient and reliable service to the customers with a view to improve business reputation (on a scale of 1 to 10).

Graph for Ticket delivery standards

Data for Ticket delivery standards

Dates	Weight	Min	Max	Value
19.01.2009	3	1	10	2,899
20.01.2009	3	1	10	8,848

Disaster recovery planning effectiveness

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Disaster recovery planning effectiveness	9,559	6,625	-2,934	Score	Maximize	Business Planning and Growth Perspective

Description It shows the effectiveness and accuracy of disaster recovery planning done by the travel agency to provide safe and reliable travelling experience to the customers (on a scale of 1 to 10).

Graph for Disaster recovery planning effectiveness

Data for Disaster recovery planning effectiveness

Dates	Weight	Min	Max	Value
19.01.2009	2	1	10	9,559
20.01.2009	2	1	10	6,625

% increase in number of tour packages sold

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	% increase in number of tour packages sold	36,15	10,88	-25,27	%	Maximize	Business Planning and Growth Perspective

Description It indicates the % rise in the number of tour packages been booked by the travel agency (over the last 2 months).

Graph for % increase in number of tour packages sold

Data for % increase in number of tour packages sold

Dates	Weight	Min	Max	Value
19.01.2009	3	5	40	36,15
20.01.2009	3	5	40	10,88

Created by: AKS-Labs
Report created with Balanced Scorecard Designer at 15.01.2009 21:03:55