This is a Web Advertising Metric Dashboard (Diamond) Report, it is one of reports that Balanced Scorecard Designer can generate for Web Advertising KPI. With this software you can also design your own scorecards, KPIs and metrics.


Online Advertising

Report includes: 1 day(s), from 28.10.2008 to 28.10.2008

  Name Start value End value Dynamic Contains
Root Online Advertising 49,57 % 49,57 % 0 %
Financial perspective(25,2%, 0%)
Traditional advertising metrics(66,2%, 0%)
Online advertising metrics(29,8%, 0%)
Online payment models(77,1%, 0%)

Graph for Online Advertising

Graph for Online Advertising

Data for Online Advertising

DatesValue
28.10.200849,57

Financial perspective

  Name Start value End value Dynamic Parent Contains
Root Financial perspective 25,2 % 25,2 % 0% Online Advertising
Indicators
Sales
Return on investment

Graph for Financial perspective

Graph for Financial perspective

Data for Financial perspective

DatesValueWeight
28.10.200825,21

Sales

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Sales 3610 3610 0 Score Maximize Financial perspective
Description The amount of purchases tied to each advertising media
Target description [USD]

Graph for Sales

Graph for Sales

Data for Sales

DatesWeightMinMaxValue
28.10.200811000100003610

Return on investment

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Return on investment 23,19 23,19 0 % Maximize Financial perspective
Description Measures the ROI in advertising

Graph for Return on investment

Graph for Return on investment

Data for Return on investment

DatesWeightMinMaxValue
28.10.2008159023,19

Traditional advertising metrics

  Name Start value End value Dynamic Parent Contains
Root Traditional advertising metrics 66,25 % 66,25 % 0% Online Advertising
Indicators
Effective Reach
Gross Ratings Points
Targeted Rating Points *
Frequency *
* - Information for this metric is limited in sample report

Graph for Traditional advertising metrics

Graph for Traditional advertising metrics

Data for Traditional advertising metrics

DatesValueWeight
28.10.200866,251

Effective Reach

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Effective Reach 76,025 76,025 0 % Maximize Traditional advertising metrics
Description The number of individuals reached by the advertisement at a particular frequency, divided by the total number of people within a universe, multiplied by 100

Graph for Effective Reach

Graph for Effective Reach

Data for Effective Reach

DatesWeightMinMaxValue
28.10.2008158076,025

Gross Ratings Points

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Gross Ratings Points 21,065 21,065 0 % Maximize Traditional advertising metrics
Description The Gross Impressions of a media buy divided by the population of the audience reached, multiplied by 100

Graph for Gross Ratings Points

Graph for Gross Ratings Points

Data for Gross Ratings Points

DatesWeightMinMaxValue
28.10.2008159021,065

Online advertising metrics

  Name Start value End value Dynamic Parent Contains
Root Online advertising metrics 29,76 % 29,76 % 0% Online Advertising
Indicators
Click-through rate (CTR)
Conversion rate
Site stickiness *
Unique visitors *
Web site traffic *
* - Information for this metric is limited in sample report

Graph for Online advertising metrics

Graph for Online advertising metrics

Data for Online advertising metrics

DatesValueWeight
28.10.200829,761

Click-through rate (CTR)

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Click-through rate (CTR) 8,15 8,15 0 % Maximize Online advertising metrics
Description The average number of "click-throughs" (clicking through an online advertisement to the advertiser's destination) per hundred ad impressions, expressed as a percentage.

Graph for Click-through rate (CTR)

Graph for Click-through rate (CTR)

Data for Click-through rate (CTR)

DatesWeightMinMaxValue
28.10.200815808,15

Conversion rate

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Conversion rate 7,55 7,55 0 % Maximize Online advertising metrics
Description The number of visitors who take a desired action divided by the total number of visitors , multiplied by 100

Graph for Conversion rate

Graph for Conversion rate

Data for Conversion rate

DatesWeightMinMaxValue
28.10.200815807,55

Online payment models

  Name Start value End value Dynamic Parent Contains
Root Online payment models 77,08 % 77,08 % 0% Online Advertising
Indicators
Pay per click (PPC)
Pay per lead (PPL)
Pay per sale (PPS) *
Cost-per-action (CPA) *
* - Information for this metric is limited in sample report

Graph for Online payment models

Graph for Online payment models

Data for Online payment models

DatesValueWeight
28.10.200877,081

Pay per click (PPC)

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Pay per click (PPC) 1,639 1,639 0 Score Minimize Online payment models
Description Payment amount for each visitor click-through
Target description [USD*0.01]

Graph for Pay per click (PPC)

Graph for Pay per click (PPC)

Data for Pay per click (PPC)

DatesWeightMinMaxValue
28.10.200811101,639

Pay per lead (PPL)

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Pay per lead (PPL) 1,729 1,729 0 Score Minimize Online payment models
Description Payment amount for each qualifying lead
Target description [USD*0.01]

Graph for Pay per lead (PPL)

Graph for Pay per lead (PPL)

Data for Pay per lead (PPL)

DatesWeightMinMaxValue
28.10.200811101,729
Created by: AKS-Labs
Report created with Balanced Scorecard Designer at 20.11.2008 17:24:24

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