This is a Web Blog Metric Dashboard (Diamond) Report, it is one of reports that Balanced Scorecard Designer can generate for Web Blog KPI. With this software you can also design your own scorecards, KPIs and metrics.

Web Blog Scorecard

Report includes: 2 day(s), from 29.03.2009 to 30.03.2009

Name

Start value

End value

Dynamic

Contains

Web Blog Scorecard

34,72 %

50,37 %

+ 15,65 %

Reliability and Serviceability Perspective	(26,1%, 4,69%)
Usability Perspective	(58,8%, 14,58%)
Growth Perspective	(49,3%, 10,88%)
Customer Engagement Perspective	(75,2%, 38,46%)

Graph for Web Blog Scorecard

Data for Web Blog Scorecard

Dates	Value
29.03.2009	34,72
30.03.2009	50,37

Reliability and Serviceability Perspective

Name

Start value

End value

Dynamic

Parent

Contains

Reliability and Serviceability Perspective

21,4 %

26,09 %

+ 4,69%

Web Blog Scorecard

Indicators

Uptime

% Improvement in Bandwidth

Technical Complaint Response Time

% Reduction in Number of Performance Issues *

* - Information for this metric is limited in sample report Description This perspective helps in judging the reliability and serviceability aspect of the web blog.

Graph for Reliability and Serviceability Perspective

Data for Reliability and Serviceability Perspective

Dates	Value	Weight
29.03.2009	21,4	3
30.03.2009	26,09	3

Uptime

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Uptime	97,195	97,012	-0,183	%	Maximize	Reliability and Serviceability Perspective

Description It indicates the uptime level of the web blog.

Graph for Uptime

Data for Uptime

Dates	Weight	Min	Max	Value
29.03.2009	3	97	100	97,195
30.03.2009	3	97	100	97,012

% Improvement in Bandwidth

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	% Improvement in Bandwidth	16,275	6,775	-9,5	%	Maximize	Reliability and Serviceability Perspective

Description It refers to the % improvement in the bandwidth provided by the blog owner to ensure better connectivity. Bandwidth may vary as per the requirement of the blogger.

Graph for % Improvement in Bandwidth

Data for % Improvement in Bandwidth

Dates	Weight	Min	Max	Value
29.03.2009	3	5	30	16,275
30.03.2009	3	5	30	6,775

Technical Complaint Response Time

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Technical Complaint Response Time	25,708	17,878	-7,83	minutes	Minimize	Reliability and Serviceability Perspective

Description It indicates the average time in which technical complaint is attended.

Graph for Technical Complaint Response Time

Data for Technical Complaint Response Time

Dates	Weight	Min	Max	Value
29.03.2009	2	1	30	25,708
30.03.2009	2	1	30	17,878

Usability Perspective

Name

Start value

End value

Dynamic

Parent

Contains

Usability Perspective

44,21 %

58,79 %

+ 14,58%

Web Blog Scorecard

Indicators

Ease of Usage

Average Page Load Time

Number of Interactive Tools Offered

Number of Presentation Tools Provided *

* - Information for this metric is limited in sample report Description This perspective allows in measuring the factors that shows the usability level of the web blog.

Graph for Usability Perspective

Data for Usability Perspective

Dates	Value	Weight
29.03.2009	44,21	3
30.03.2009	58,79	3

Ease of Usage

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Ease of Usage	2,314	8,47	+ 6,156	Score	Maximize	Usability Perspective

Description It refers to the ease of usage provided by the web blog in terms of functionality and overall convenience (on a scale of 1 to 10).

Graph for Ease of Usage

Data for Ease of Usage

Dates	Weight	Min	Max	Value
29.03.2009	3	1	10	2,314
30.03.2009	3	1	10	8,47

Average Page Load Time

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Average Page Load Time	7,312	4,36	-2,952	seconds	Minimize	Usability Perspective

Description It indicates the average load time per page of the web blog.

Graph for Average Page Load Time

Data for Average Page Load Time

Dates	Weight	Min	Max	Value
29.03.2009	2	2	10	7,312
30.03.2009	2	2	10	4,36

Number of Interactive Tools Offered

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Number of Interactive Tools Offered	7,55	2,354	-5,196	#	Maximize	Usability Perspective

Description It shows the number of interactive tools used in the web blog to enhance the communication level. It may include chat messaging, video sharing, etc.

Graph for Number of Interactive Tools Offered

Data for Number of Interactive Tools Offered

Dates	Weight	Min	Max	Value
29.03.2009	3	2	8	7,55
30.03.2009	3	2	8	2,354

Growth Perspective

Name

Start value

End value

Dynamic

Parent

Contains

Growth Perspective

38,45 %

49,33 %

+ 10,88%

Web Blog Scorecard

Indicators

% Rise in Unique Visitors

New to Returning Visitors Ratio

Ad clickthrough ratio

% Increase in Number of Members *

* - Information for this metric is limited in sample report Description This perspective talks about the measures that play an important role in the growth of the web blog.

Graph for Growth Perspective

Data for Growth Perspective

Dates	Value	Weight
29.03.2009	38,45	2
30.03.2009	49,33	2

% Rise in Unique Visitors

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	% Rise in Unique Visitors	10,13	23	+ 12,87	%	Maximize	Growth Perspective

Description It shows the % rise in number of unique visitors over the last 6 months.

Graph for % Rise in Unique Visitors

Data for % Rise in Unique Visitors

Dates	Weight	Min	Max	Value
29.03.2009	3	5	35	10,13
30.03.2009	3	5	35	23

New to Returning Visitors Ratio

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	New to Returning Visitors Ratio	13,264	13,632	+ 0,368	%	Maximize	Growth Perspective

Description It refers to the ratio borne by new to returning visitors of the web blog.

Graph for New to Returning Visitors Ratio

Data for New to Returning Visitors Ratio

Dates	Weight	Min	Max	Value
29.03.2009	2	4	20	13,264
30.03.2009	2	4	20	13,632

Ad clickthrough ratio

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Ad clickthrough ratio	3,011	1,6295	-1,382	%	Maximize	Growth Perspective

Description It indicates the success of the online advertising done on the web blog. It is calculated by dividing the number of clicks on the ad by the number of times the ad was delivered.

Graph for Ad clickthrough ratio

Data for Ad clickthrough ratio

Dates	Weight	Min	Max	Value
29.03.2009	3	0,5	5	3,011
30.03.2009	3	0,5	5	1,6295

Customer Engagement Perspective

Name

Start value

End value

Dynamic

Parent

Contains

Customer Engagement Perspective

36,72 %

75,18 %

+ 38,46%

Web Blog Scorecard

Indicators

Pageviews per Visit

Average Time Spent per Visitor

% Rise in Visits per Day

% Dip in Bounce Rate *

* - Information for this metric is limited in sample report Description This perspective shows how well the visitors are engaging with the web blog.

Graph for Customer Engagement Perspective

Data for Customer Engagement Perspective

Dates	Value	Weight
29.03.2009	36,72	2
30.03.2009	75,18	2

Pageviews per Visit

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Pageviews per Visit	1,568	3,82	+ 2,252	#	Maximize	Customer Engagement Perspective

Description It indicates the number of pageviews per visit on the web blog.

Graph for Pageviews per Visit

Data for Pageviews per Visit

Dates	Weight	Min	Max	Value
29.03.2009	3	1	5	1,568
30.03.2009	3	1	5	3,82

Average Time Spent per Visitor

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Average Time Spent per Visitor	415,32	420,18	+ 4,86	seconds	Maximize	Customer Engagement Perspective

Description It refers to the average time spent by the visitor on the web blog.

Graph for Average Time Spent per Visitor

Data for Average Time Spent per Visitor

Dates	Weight	Min	Max	Value
29.03.2009	3	60	600	415,32
30.03.2009	3	60	600	420,18

% Rise in Visits per Day

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	% Rise in Visits per Day	10,34	59,74	+ 49,4	%	Maximize	Customer Engagement Perspective

Description It shows the % rise in the number of visits per day on the web blog over the last 6 months.

Graph for % Rise in Visits per Day

Data for % Rise in Visits per Day

Dates	Weight	Min	Max	Value
29.03.2009	2	8	60	10,34
30.03.2009	2	8	60	59,74

Created by: AKS-Labs
Report created with Balanced Scorecard Designer at 25.03.2009 20:07:16