This is a Web Investment Metric Dashboard (Diamond) Report, it is one of reports that Balanced Scorecard Designer can generate for Web Investment KPI. With this software you can also design your own scorecards, KPIs and metrics.

Web Investment Scorecard

Report includes: 1 day(s), from 28.10.2008 to 28.10.2008

Name

Start value

End value

Dynamic

Contains

Web Investment Scorecard

59,83 %

0 %

Purchase Finance	(83%, 0%)
Customer Perspective	(44,6%, 0%)
Internal Processes Perspective	(32,4%, 0%)
Resource Support and Promotion	(67,9%, 0%)

Graph for Web Investment Scorecard

Data for Web Investment Scorecard

Dates	Value
28.10.2008	59,83

Purchase Finance

Name

Start value

End value

Dynamic

Parent

Contains

Purchase Finance

82,97 %

Web Investment Scorecard

Indicators

Current monthly income

Sale Price

ROI *

* - Information for this metric is limited in sample report

Graph for Purchase Finance

Data for Purchase Finance

Dates	Value	Weight
28.10.2008	82,97	4

Current monthly income

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Current monthly income	528	528	0	Score	Maximize	Purchase Finance

Description Current average monthly income in US$ from the web-resource. Consider checking all source of income - sales, affiliated sales, ClickBank sales, Google ads sales.
Target description US$

Graph for Current monthly income

Data for Current monthly income

Dates	Weight	Min	Max	Value
28.10.2008	2	0	1000	528

Sale Price

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Sale Price	411,6	411,6	0	Score	Minimize	Purchase Finance

Description The price asked for the resource in US$. Usually should be taken in account the BIN price (buy it now) and current bid.

Graph for Sale Price

Data for Sale Price

Dates	Weight	Min	Max	Value
28.10.2008	3	300	1500	411,6

Customer Perspective

Name

Start value

End value

Dynamic

Parent

Contains

Customer Perspective

44,57 %

Web Investment Scorecard

Indicators

E-commerce level

Average cart price

Visitor/purchase ratio *

Stable Monthly Income *

* - Information for this metric is limited in sample report

Graph for Customer Perspective

Data for Customer Perspective

Dates	Value	Weight
28.10.2008	44,57	3

E-commerce level

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	E-commerce level	0,928	0,928	0	%	Maximize	Customer Perspective

Description A formal qualification of web-resource income source:
0 - Selling affiliated products
1 - ClickBank
2 - Google Ads
3 - Own products
Depends on certain niche, for some niche selling own products is a great idea for others, the best idea is to sell affiliated products.

Graph for E-commerce level

Data for E-commerce level

Dates	Weight	Min	Max	Value
28.10.2008	2	0	2	0,928

Average cart price

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Average cart price	494,12	494,12	0	%	Maximize	Customer Perspective

Description The average price of shopping cart. Check what items are sold from the web-site - is this is 9$ ebook or 200$ financial guide, the further research will involve conversion rate and visitors number

Graph for Average cart price

Data for Average cart price

Dates	Weight	Min	Max	Value
28.10.2008	1	10	500	494,12

Internal Processes Perspective

Name

Start value

End value

Dynamic

Parent

Contains

Internal Processes Perspective

32,44 %

Web Investment Scorecard

Indicators

Google PR

Alexa Rating

Estimated Visitors number *

Domain age *

Niche Rating *

* - Information for this metric is limited in sample report

Graph for Internal Processes Perspective

Data for Internal Processes Perspective

Dates	Value	Weight
28.10.2008	32,44	2

Google PR

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Google PR	3,46	3,46	0	Score	Maximize	Internal Processes Perspective

Description The PR rating by Google. If site's PR is lower than 2 then it is not really interesting to invest in this resource. Good sites now are sites with PR from 4 to 6 or higher.

Graph for Google PR

Data for Google PR

Dates	Weight	Min	Max	Value
28.10.2008	1	0	10	3,46

Alexa Rating

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Alexa Rating	2800972	2800972	0	%	Minimize	Internal Processes Perspective

Description The Alexa is online resource that giving out estimation of the web-site traffic and gives Alexa rating. The best idea is to compare Alexa rating of two web-sites - niche leader and the one you are going to purchase.

Graph for Alexa Rating

Data for Alexa Rating

Dates	Weight	Min	Max	Value
28.10.2008	1	1000	100000000	2800972

Resource Support and Promotion

Name

Start value

End value

Dynamic

Parent

Contains

Resource Support and Promotion

67,88 %

Web Investment Scorecard

Indicators

Need of Support (time)

Monthly investment (money)

Graph for Resource Support and Promotion

Data for Resource Support and Promotion

Dates	Value	Weight
28.10.2008	67,88	1

Need of Support (time)

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Need of Support (time)	20,32	20,32	0	%	Minimize	Resource Support and Promotion

Description Number of hours per week that should be invested in support of the resource. Should be taken into account any administrative job.

Graph for Need of Support (time)

Data for Need of Support (time)

Dates	Weight	Min	Max	Value
28.10.2008	6	0	40	20,32

Monthly investment (money)

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Monthly investment (money)	50,59	50,59	0	%	Minimize	Resource Support and Promotion

Description Total average monthly investment, US$. Will affect your ROI indicator too.

Graph for Monthly investment (money)

Data for Monthly investment (money)

Dates	Weight	Min	Max	Value
28.10.2008	4	10	1000	50,59

Created by: AKS-Labs
Report created with Balanced Scorecard Designer at 20.11.2008 17:34:36