Direct Mail Balanced Scorecard Metrics Template
Direct mail campaigns are all about trial and error. Direct mail marketers are forced to seek the best ways to reach the target market as well as the best ways to gain a response. For instance, each mailing campaign requires a control group (i.e. the customers that do not receive the direct mail), which allows marketing companies to measure the impact of direct mail. It also helps find out whether people who did not receive a mailing are responding anyway. By comparing the two groups of customers the marketer can easily determine whether the direct mail campaign has produced any significant effect on the company-s profit margins.
Direct Mail KPI in Excel:
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Download trial version of
Direct Mail Performance Indicators.
Direct Mail Estimation Balanced Scorecard is distributed
as an Excel file. Before purchase you can download a
trial version of the scorecard.
Direct Mail Estimation Balanced Scorecard Excel file
contains a dashboard (see screenshots below), help information
section, Balanced Scorecard details.
- Purchase full version of
Direct Mail Performance Indicators. Immediately after your order will be processed you
will have a link to download Balanced Scorecard (BSC) Excel file and file
in
Balanced Scorecard Designer format.
- Use Direct Mail scorecard online with BSC Designer Online system. This SaaS solutions provides world-wide access to scorecards with any web-browser.
- It is necessary to start the design of KPIs with analysis of business problems, use Free SWOT Method Guide to perform this analysis. Check Balanced Scorecard Toolkit for scorecard designing instructions,
download Key Risk Indicators (KRI) Toolkit for risk management.
More ideas on using Direct Mail KPI: Direct mail marketing is one of the ways used by marketers to reach prospective clients. One can either use direct mail marketing strategy for this or email marketing to keep in touch with the customers. People using this methodology for enhancing their customer base often utilize another way to keep a track of the manner in which things have been proceeding. However, one really needs to be cautious when it comes to choice of indicators for mail-order selling as people often commit the mistake of incorporating a given metric just because it is countable without assessing its effectiveness in reflecting the progress of direct mail advertising. Here comes the trouble as wrong selection of metric can paint a rosy picture despite difficulties shaping up beneath the superficially ‘good image’. Researches have proved that direct mail selling is one of the most cost-effective marketing strategies owing to the ‘sense of belongingness’ that emerges from it. Due to the benefits attached with marketing mail, it is frequently used by organizations. Another strategy that it is flanked with is ‘balanced scorecard’. This methodology has metrics penned on it to help the users monitor the proceedings in effective manner.
More useful information for Marketing Evaluation:
Business Intelligence (BI) for Marketing - measure performance with Direct Mail Scorecard for Excel
We have designed Direct Mail Balanced Scorecard (BSC) in MS
Excel, so now you can measure and control your performance using this popular
business tool. Download
trial
version right now.
Alignment with Balanced Scorecard and KPIs is a great way to control the performance of Marketing.
In comparison to other business performance measure and control methods, alignment with KPI is much more easier to implement and use.
Use Direct Mail scorecard to align business performance.
Why do I need these metrics?
MS Excel files that we distribute are a
spreadsheets packed with metrics information and the performance
calculation formulas.
It's a real-business information. We
invested in research that involved experts from Marketing Evaluation industry who elaborated and shared certain metrics.
It's valuable, real-life experience which will help to improve the performance of your business.
I'm sure you understand the importance of measuring and controlling business using correct metrics, so this small investment will return in a great increase in sales.
To get a basic idea about what metrics to use. We learned a lot of business metrics and packed scorecard with the most successful.
To have a sample excel file, which is easy to modify to fit your needs. All Excel formulas are available for copy and change.
To start with measuring business performance. It's important to start with correct metrics, then you will be able to fulfill scorecard.
Direct Mail Estimation Balanced Scorecard Screenshots

Metrics for Marketing Evaluation. This is the actual scorecard with Direct Mail Performance Indicators and performance indicators.
The performance indicators include: direct mail,offering,product purchase rate,response rate,conversion rate,transactions,transactions per customer,transactions per hour,transaction size,customers,new customer gains,retention rate,sales,discounts,straight commission,planning,market growth,market share,mailing,cost per piece,marketing cost per unit
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These indicators can be converted from text into the visualized view with BSC
Designer
strategy map function. Right now you can download trial version of Direct Mail Performance Indicators or purchase full version of this Balanced Scorecard.
Also, it is possible to import this scorecard into web-based balanced scorecard (BSC) software - BSC Designer Online, so it will be accessible to you and your employees with any web-browser. |
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Some Balanced Scorecard help information that explains how to interpret scorecard.
What scores and weights can be changed. |
Download or purchase Direct Mail Estimation Balanced ScorecardRight now you can download a trial version
of Direct Mail Estimation Balanced Scorecard or purchase a
full version online. Also, if you are interested you can subscribe to our
e-course that helps a lot with Balanced Scorecard design.
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