Estimating the Efficiency of Internet Access Through KPIs

Internet service provider companies allow users to access internet through a number of available options including, dial-up connection, broadband connection, telephone lines, Wi-Fi techniques, cell phones, etc

The level of internet access required by a user largely depends upon the task for which it is to be used. Internet Access through broadband or wi-fi connections is in great demand by individuals requiring excellent internet access speed, better connectivity, and high security level. Earlier, people used to spend a lot of time for accessing the internet through dial-up connections or telephone lines but broadband internet access has worked as a big turnaround. Similarly mobile broadband has allowed people access internet on the go.

In spite of all these advancements, service providers still need to tailor their internet service offerings time to time to lure their targeted customers. Apart from doing the job tailoring the bundle of offerings for internet access, the companies also need to keep the cost of their services to an affordable level. People access internet for different purposes, which may be surfing, entertainment, knowledge, or work purposes, etc. A tremendous rise has been seen in the level of spending done by users on internet application and demand for improved internet access has also risen in a short span of time. The requirements are changing at fast speed and people are moving towards better internet access and connectivity and are ready to spend more money. Customers often go for those internet access services that are customized according to their needs and also allow them to earn great discounts.

Companies that offer great debt of service portfolio, excellent customer service, customization and competitive pricing structure for internet access, are likely to get more users than their competitors. High level of data security mechanism is also considered a crucial parameter for internet applications by the users.

With the rise in usage of wireless internet application, users have the freedom of accessing the internet even if they are traveling. Plug and surf connections available in the form of USB drives help users to stay connected online even if they are away from their workplace or home. Use of cell-phones as a medium of internet access is another important area where great revolution has been seen in the recent past.

KPIs help in analyzing the efficiency and effectiveness of internet accessibility for users. Through KPIs we can easily estimate how the behavior is changing towards internet accessibility and what improvements are required to be made in the offerings.

With relate to Internet Access one can easily categorize the KPIs into following key directions- customer experience, work place and household internet access, mobile internet access, and internet usage and expansion. Customer Experience Perspective can be had through KPIs like % of customers requiring more tailored internet packages, % of customer requiring better broadband connection, % of customer requiring improved customer service, etc. Work Place and Household Internet Access Perspective can cover KPIs like work stoppages due to inadequate internet access, % reduction in server downtime, wireless connections: fixed-line connections ratio and security robustness. KPIs such as % rise in customers using cell-phones for internet access, % rise in customers using Wi-fi USBs for internet access, etc. become the part of Mobile Internet Access Perspective. Internet Usage and Expansion Perspective comprises of KPIs such as % of customers using internet services for entertainment purposes, knowledge enhanceme nt

level and expansion rate, etc.