| Financial perspective |
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| Indicator |
Description |
| CPC (cost per thousand/ cost per contact) |
Average cost of reaching 1 individual from a target group. CPC allows for cross-... |
| Expenditures cinema /Revenue (expenditures on advertising in cinema to revenue ratio) |
Not available in trial report |
| Expenditures cinema /Pn (expenditures on advertising in cinema to purchase number ratio) |
Not available in trial report |
| Expenditures cinema / Tr ratio (expenditures on advertising in cinema to store/site traffic ratio) |
Not available in trial report |
| CPC/CPR ratio (cost per contact to cost per inquiry ratio) |
Not available in trial report | |
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Cinema Advertising |
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Measure and improve performance with Cinema Advertising indicators and metrics
Created by AKS-Labs |
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| Growth and development perspective |
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| Indicator |
Description |
| SOV cinema/Competitors' SOV cinema ratio (Share of Voice to competitors' Share of Voice ratio) |
Total of all cinema advertising expenditures (cinema adspend) of the company in ... |
| Nsuc-cin-ad/Ngen-cin-ad ratio (Number of successful cinema advertising campaigns to general number of cinema advertising campaigns held by the company) |
Not available in trial report | |