Marketing Balanced Scorecard | Balanced Scorecard Overview Report

This is a Marketing Overview Report, it is one of reports that Balanced Scorecard Designer can generate for Marketing scorecard. With this software you can also design your own KPIs and Balanced Scorecards.

Business Stability/Growth Perspective

Indicator	Description
Market share gain	Comparison of business’s rate of sale in a specific market vs. the growth trend ...
Brand awareness	Not available in trial report
Brand preference	Not available in trial report
Brand equity	Not available in trial report

Financial Perspective Metrics

Indicator	Description
ROI	Return on investment = net income ? capital employed
ROMI	Not available in trial report
Overall sales	Not available in trial report
Sales per channel	Not available in trial report

Marketing Balanced Scorecard

Marketing scorecard allows to measure and control performance with scorecard ind...

Created by AKS-Labs

Customer Perspective Metrics

Indicator	Description
Number of new customers	Customer acquisition per period
Existing customers participation	Not available in trial report
Customer turnover	Not available in trial report
Customer value	Not available in trial report

Marketing Activities Perspective

Indicator	Description
Time investment	Hours invested by staff on a project
Number of orders	Not available in trial report
Visibility	Not available in trial report