| Financial perspective |
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| Indicator |
Description |
| Cost outdoor /Sv (cost of outdoor advertising to sales volume ratio) |
Though there is no evidence for the direct relations between C and S, especially... |
| Cost outdoor / In ratio (Cost of outdoor advertising to number of Inquiries ratio) |
Not available in trial report | |
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Outdoor-advertising-scorecard |
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Outdoor Advertising scorecard allows to measure and control performance with sco...
Created by AKS-Labs |
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| Internal perspective |
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| Indicator |
Description |
| Actual number/type of sites/ number/type of sites planned |
As a rule, the Marketing Communication Plan identifies the strategies, objective... |
| Budget allocated for the outdoor advertising/ budget spent. |
Not available in trial report |
| Percentage of outdoor campaigns that fail to start/end in due time |
Not available in trial report |
| Number of photo reports actually received to number of photo reports planned |
Not available in trial report | |