| Finance perspective |
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| Indicator |
Description |
| Cost per thousand (CPT) |
Average cost of reaching 1 000 individuals from a target group. CPT amounts to c... |
| Cost of advertising to sales volume ratio |
Not available in trial report |
| Cost of press advertising to number of sales ratio |
Not available in trial report |
| CPT to Growth in inquiries ratio |
Not available in trial report | |
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Press advertising scorecard |
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Press Advertising scorecard allows to measure and control performance with score...
Created by AKS-Labs |
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| Internal perspective |
| Press advertisment placement from the point of view of the internal process opti... |
| Indicator |
Description |
| Actual number of ads/ to number of ads planned |
As a rule, the Marketing Communication Plan identifies the strategies, objective... |
| Budget allocated for press advertising to budget actually spent |
Not available in trial report |
| Number of hours allocated/ spent on copywriting and design |
Not available in trial report |
| Percentage of mistakes in press ad placement not perceived by the customers |
Not available in trial report | |