| Financial perspective |
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| Indicator |
Description |
| Sales revenue at the different stages of the new product's life cycle |
After the launch of a new product it is essential to measure revenue from its sa... |
| Profit margins at the different stages of the new product's life cycle |
Not available in trial report |
| Growth in the market share |
Not available in trial report |
| Cash flow following the launch of a new product |
Not available in trial report | |
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New Product Launch |
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Product Launch scorecard allows to measure and control performance with scorecar...
Created by AKS-Labs |
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| Internal perspective |
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| Indicator |
Description |
| Budget allocated to budget spent ratio |
The launch of a new product is a very costly and risky operation that is why it ... |
| NPD process (evaluated by the stakeholders) |
Not available in trial report |
| Marketing Mix (evaluated by the stakeholders) |
Not available in trial report |
| Time allocated for the NPD to time actually spent ratio |
Not available in trial report |
| Resource shortage |
Not available in trial report |
| Shortage/excess of a product |
Not available in trial report | |