| Financial perspective |
| TV advertising in view of finance |
| Indicator |
Description |
| CPT (cost per thousand) - average cost of reaching 1 000 individuals from a target group |
CPC allows for cross-comparison across different media types and media vehicles.... |
| Cost TV ad /Sv (cost of TV advertising to sales volume ratio) |
Not available in trial report |
| Cost TV ad /Sn (cost of TV advertising to sales number ratio) |
Not available in trial report |
| Cost TV ad / In ratio (Cost of TV advertising to number of Inquiries ratio) |
Not available in trial report |
| CPC/CPI ratio (cost per contact to cost per inquiry ratio) |
Not available in trial report | |
|
|
|
|
|
|
|
TV-advertising scorecard |
|
|
|
Measure and improve performance with TV Advertising indicators and metrics
Created by AKS-Labs |
|
|
|
| Internal perspective |
| TV advertising and internal processes |
| Indicator |
Description |
| Budget allocated for the TV advertising/ budget spent |
As a rule, the Marketing Communication Plan identifies the strategies, objective... |
| Percentage of TV campaigns that fail to start in due time |
Not available in trial report | |