| Financial perspective |
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| Indicator |
Description |
| Sales |
The amount of purchases tied to each advertising media |
| Return on investment |
Not available in trial report | |
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Online Advertising |
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Measure and control performance of online advertising campaigns with metrics set
Created by AKS-Labs |
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| Traditional advertising metrics |
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| Indicator |
Description |
| Effective Reach |
The number of individuals reached by the advertisement at a particular frequency... |
| Gross Ratings Points |
Not available in trial report |
| Targeted Rating Points |
Not available in trial report |
| Frequency |
Not available in trial report | |