| Reach Perspective |
| This group of indicators is to have an idea of how the process of WOMM proceeded... |
| Indicator |
Description |
| Number of Marketing Techniques Utilized |
This KPI has its value equal to the 'number of other techniques' that are put to... |
| Penetration Level |
Not available in trial report |
| Number of Networks the Organization is part of |
Not available in trial report |
| Number of Areas Looked After |
Not available in trial report | |
|
|
|
|
|
|
|
Word of Mouth Marketing Scorecard |
|
|
|
An organization can beat the competition of its industry by developing WOMM into...
Created by AKS-Labs |
|
|
|
| Internal Operations and Outcomes Perspective |
| This is to have an idea about the way internal operations have been proceeding. |
| Indicator |
Description |
| Customers' Touch Points Status |
With the expansion of customer base, the touch points or the POS (Point of Sale)... |
| WOMM's Contribution in the Marketing Mix |
Not available in trial report |
| ROI Jump due to WOMM |
Not available in trial report |
| 'Paying Compensation or Fine' Fraction |
Not available in trial report | |