Marketing Metrics Balanced Scorecard for Excel

We have developed a Marketing Balanced Scorecard for Excel that will help marketing professionals to describe the marketing processes and measure their efficiency. Top managers will find a nice dashboard which will provide them with necessary information about how their marketing department is performing. This KPI system will also help to benchmark one marketing department against another one, giving a performance-based evaluation of the marketing processes.

• Download trial version of Marketing Metrics. Marketing Balanced Scorecard is distributed as an Excel file. Before purchase you can download a trial version of the scorecard. Marketing Balanced Scorecard Excel file contains a dashboard (see screenshots below), help information section, Balanced Scorecard details.
• Purchase full version of Marketing Metrics. Immediately after your order will be processed you will have a link to download Balanced Scorecard Excel file and file in Balanced Scorecard Designer format.
• Check Excel Spreadsheets Collection for various business related Excel templates.

More useful information for Marketing Measurement:

• Related metrics and KPIs for: Web Investment, Brand Evaluation.
• Marketing best practices articles: Niche attack and domination service, Marketing Metrics Toolkit, KPI vs. Balanced Scorecard, Design Scorecard with BSC Designer, Online advertising metrics.
• Balanced Scorecard forum. Join community interested in performance measurement tools, such as Balanced Scorecard, Metrics, KPIs. Recent posts in forum: Access data of ERP and CRM business systems, looking for Scorecard software - small companies, Re: Create metrics or create KPI, Re: Design scorecard and design KPI – what is the difference, Create metrics or create KPI
• Balanced Scorecard e-course. In this e-course you will learn more about Balanced Scorecard niche. We talk about Balanced Scorecard design and management issues.
• Balanced Scorecard toolkit. Is a whitepaper where you will learn more about mathematics that stands behind Balanced Scorecard, you will learn basic ideas that will help to design your own scorecard, develop and implement KPI in your business processes.
• Balanced Scorecard fact sheet. - the collection of business facts and statistics on Balanced Scorecard.
• Scorecard Design Software. This metric was designed with Balanced Scorecard Designer. This is a great tool for scorecards or KPI building, performance measurement and information sharing.

How to measure Marketing performance with Marketing Scorecard for Excel

We have designed Marketing Balanced Scorecard in MS Excel, so now you can measure and control your performance using this popular business tool. Download trial version right now.

Why do I need these metrics?

MS Excel files that we distribute are a spreadsheets packed with metrics information and the performance calculation formulas.

It's a real-business information. We invested in research that involved experts from marketing industry who elaborated and shared certain metrics. It's valuable, real-life experience which will help to improve the performance of your business.

• I'm sure you understand the importance of measuring and controlling business using correct metrics, so this small investment will return in a great increase in sales.

• To get a basic idea about what metrics to use. We learned a lot of business metrics and packed scorecard with the most successful.

• To have a sample excel file, which is easy to modify to fit your needs. All Excel formulas are available for copy and change.

• To start with measuring business performance. It's important to start with correct metrics, then you will be able to fulfill scorecard.

Marketing Balanced Scorecard Screenshots

Metrics for Marketing Measurement. This is the actual scorecard with Marketing Metrics and performance indicators. The performance indicators include: Overall sales, Sales per channel, Existing customers participation, Brand awareness, Time investment. Right now you can download trial version of Marketing Metrics or purchase full version of this Balanced Scorecard.

Some Balanced Scorecard help information that explains how to interpret scorecard. What scores and weights can be changed.

Download or purchase Marketing Balanced Scorecard