Read Why do business professionals choose ready-to-use KPIs? to find out the answers to these questions:
Marketing is about making 'your presence felt' or 'declaring that you exist in the marketplace'. This serves the purpose of helping you reach the right group of people and expand your client base.
However, one has to be really cautious when it comes to choosing the advertising strategies and coming in front of the correct crowd. The field of marketing spans a number of activities regarding the communication, delivery and feedback of offerings. Each of these steps asks for a different approach to be followed.
Such facts provide enough causes to handle this area respectfully and thought-fully. Each step or decision has to be weighed in terms of its pros and cons. Eventually, conclusions and inferences are to be drawn.
One such strategy that can be of help when it comes to assessing the marketing programs is BSC (Balanced Scorecard). This is based on collection of metrics/ indicators for evaluating the act of 'marketing'. The strength of this strategy is the 'quantitative' component by which tackles situations.
This tool also enables the users handle 'dynamicity of the internal and external environments'. In all, the values and numbers provide a concrete proof of the direction in which the publicity efforts are heading. Such attempts pave the way for successful marketing campaigns.
This is the actual scorecard with Marketing Metrics and performance indicators. The performance indicators include: Overall sales, Sales per channel, Existing customers participation, Brand awareness, Time investment.