Marketing Metrics Balanced Scorecard Template for Excel

Online KPI Dashboard for management of KPIs

Marketing Measurement KPI - Balanced Scorecard metrics template example

The Balanced Scorecard (BSC) dashboard indicates performance within each perspective and the total performance of Marketing.

Click to see more screenshots below.

We have developed a Marketing Balanced Scorecard for Excel that will help marketing professionals to describe the marketing processes and measure their efficiency. Top managers will find a nice dashboard which will provide them with necessary information about how their marketing department is performing. This KPI system will also help to benchmark one marketing department against another one, giving a performance-based evaluation of the marketing processes.

Notice from developers: the version of web-based KPI system is in development now.

There are more types of strategy map supported - including snowflake, vertical and horizontal trees

Cyclical Strategy Map:

Classical Strategy Map:

Check overview scorecard report sample.

Check html scorecard report sample.

Check metrics (diamond) report sample.

Guide from KPI design to implementation and analysis of results.

Premium KPI Guide Letter - email letter subscription with guides, checklists, schemes, real-life examples. Guide from KPI design to implementation and analysis of results. Learn more about KPI Guide Letter.

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We share best "how-to" ideas:

Market Metrics in Excel:

Download trial version of Marketing Metrics. Marketing Balanced Scorecard is distributed as an Excel file. Before purchase you can download a trial version of the scorecard. Marketing Balanced Scorecard Excel file contains a dashboard (see screenshots below), help information section, Balanced Scorecard details.
Purchase full version of Marketing Metrics. Immediately after your order will be processed you will have a link to download Balanced Scorecard (BSC) Excel file and file in Balanced Scorecard Designer format.
Use Marketing scorecard online with BSC Designer Online system. This SaaS solutions provides world-wide access to scorecards with any web-browser.
It is necessary to start the design of KPIs with analysis of business problems, use Free SWOT Method Guide to perform this analysis. Check Balanced Scorecard Toolkit for scorecard designing instructions, download Key Risk Indicators (KRI) Toolkit for risk management.

More ideas on using Marketing KPI:

Marketing is about making ‘your presence felt’ or ‘declaring that you exist in the marketplace’. This serves the purpose of helping you reach the right group of people and expand your client base.

However, one has to be really cautious when it comes to choosing the advertising strategies and coming in front of the correct crowd. The field of marketing spans a number of activities regarding the communication, delivery and feedback of offerings. Each of these steps asks for a different approach to be followed.

Such facts provide enough causes to handle this area respectfully and thought-fully. Each step or decision has to be weighed in terms of its pros and cons. Eventually, conclusions and inferences are to be drawn.

One such strategy that can be of help when it comes to assessing the marketing programs is BSC (Balanced Scorecard). This is based on collection of metrics/ indicators for evaluating the act of ‘marketing’. The strength of this strategy is the ‘quantitative’ component by which tackles situations.

This tool also enables the users handle ‘dynamicity of the internal and external environments’. In all, the values and numbers provide a concrete proof of the direction in which the publicity efforts are heading. Such attempts pave the way for successful marketing campaigns.

More useful information for Marketing Measurement:

Related metrics and KPIs for: Web Investment, Brand Evaluation, Direct Mail, Content Management, Trade Show, Conference, Word of Mouth Marketing, Exhibitions.
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Are you a specialist in Marketing area? Be a partner for balanced scorecard software and info-products.
Marketing best practices articles: Niche attack and domination service, Marketing Metrics Toolkit, KPI vs. Balanced Scorecard, Design Scorecard with BSC Designer, Balanced Scorecard software best practices in Marketing and PR, How to Design KPI All articles about measuring performance in Marketing.
Balanced Scorecard e-course. In this e-course you will learn more about Balanced Scorecard niche. We talk about Balanced Scorecard design and management issues.
With BSC Designer user can generate strategy map for Marketing Metrics. The map is a great way to visualize performance indicators and relationship between them.
Balanced Scorecard toolkit. Is a whitepaper where you will learn more about mathematics that stands behind Balanced Scorecard, you will learn basic ideas that will help to design your own scorecard, develop and implement KPI in your business processes.
Balanced Scorecard fact sheet. The collection of business facts and statistics on Balanced Scorecard.
Recent posts in KPI forum: New homepage of BSC Designer - more information on KPIs, KPI Guide Letter: Todo- and Check- lists, no marketing hype, Use promotion scorecard for having marketing attempts
BSC Designer. This metric was designed with Balanced Scorecard Designer. This is a great tool for scorecards or KPI building, performance measurement and information sharing.
BSC Designer Online. If you don't want to download and install any software you can use web-based scorecard software, this scorecard can be imported into BSC Designer Online and you will have access to your data all over the World.
Can you add value to Market Metrics? Be a partner for balanced scorecard software and info-products.

Business Intelligence (BI) for Marketing - measure performance with Marketing Scorecard for Excel

We have designed Marketing Balanced Scorecard (BSC) in MS Excel, so now you can measure and control your performance using this popular business tool. Download trial version right now.

Alignment with Balanced Scorecard and KPIs is a great way to control the performance of Marketing.

In comparison to other business performance measure and control methods, alignment with KPI is much more easier to implement and use. Use Marketing scorecard to align business performance.

Why do I need these metrics?

MS Excel files that we distribute are a spreadsheets packed with metrics information and the performance calculation formulas.

It's a real-business information. We invested in research that involved experts from marketing industry who elaborated and shared certain metrics. It's valuable, real-life experience which will help to improve the performance of your business.

I'm sure you understand the importance of measuring and controlling business using correct metrics, so this small investment will return in a great increase in sales.
To get a basic idea about what metrics to use. We learned a lot of business metrics and packed scorecard with the most successful.
To have a sample excel file, which is easy to modify to fit your needs. All Excel formulas are available for copy and change.
To start with measuring business performance. It's important to start with correct metrics, then you will be able to fulfill scorecard.

Cascading Scorecards. Establish connection to scorecard located in the web or in local network

Strategy Maps in Balanced Scorecard Designer

Marketing Balanced Scorecard Screenshots

Metrics for Marketing Measurement. This is the actual scorecard with Marketing Metrics and performance indicators. The performance indicators include: Overall sales, Sales per channel, Existing customers participation, Brand awareness, Time investment.

These indicators can be converted from text into the visualized view with BSC Designer strategy map function. Right now you can download trial version of Marketing Metrics or purchase full version of this Balanced Scorecard. Also, it is possible to import this scorecard into web-based balanced scorecard (BSC) software - BSC Designer Online, so it will be accessible to you and your employees with any web-browser.

Some help information that explains how to interpret scorecard.

Some Balanced Scorecard help information that explains how to interpret scorecard. What scores and weights can be changed.

Download or purchase Marketing Balanced Scorecard

Right now you can download a trial version of Marketing Balanced Scorecard or purchase a full version online. Also, if you are interested you can subscribe to our e-course that helps a lot with Balanced Scorecard design.