This is a Brand Evaluation Balanced Scorecard Report, it is one of reports that Balanced Scorecard Designer can generate for Brand Evaluation scorecard. With this software you can also design your own KPIs, Balanced Scorecards and metrics.


Brand Scorecard

Report includes: 1 month(s) 49 day(s), from 05.04.2008 to 24.05.2008

  Name Start value End value Dynamic Contains
Root Brand Scorecard 61,56 % 44,57 % -16,99 %
Brand perception(61,8%, 17,28%Up)
Brand performance(57,7%, -9,07%Down)
Brand financial value(8,5%, -70,62%Down)

Graph for Brand Scorecard

Graph for Brand Scorecard

Data for Brand Scorecard

DatesValue
05.04.200861,56
12.04.200859,23
19.04.200851,2
26.04.200849,33
03.05.200862,2
10.05.200853,66
17.05.200861,19
24.05.200844,57

Brand perception

  Name Start value End value Dynamic Parent Contains
Root Brand perception 44,51 % 61,79 % + 17,28% Brand Scorecard
Indicators
Consumer awareness
Brand strength
Credibility
Relevance *
Consideration *
* - Information for this metric is limited in sample report

Graph for Brand perception

Graph for Brand perception

Data for Brand perception

DatesValueWeight
05.04.200844,514
12.04.200868,944
19.04.200855,714
26.04.200842,874
03.05.200869,594
10.05.200865,534
17.05.200852,824
24.05.200861,794

Consumer awareness

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Consumer awareness 0,44 3,144 + 2,704 Score Maximize Brand perception
Description Measures brand recognition and differentiation

Graph for Consumer awareness

Graph for Consumer awareness

Data for Consumer awareness

DatesWeightMinMaxValue
05.04.20082080,44
12.04.20082087,472
19.04.20082083,96
26.04.20082083,192
03.05.20082087,44
10.05.20082084,576
17.05.20082084,704
24.05.20082083,144

Brand strength

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Brand strength 54,32 54,48 + 0,16 % Maximize Brand perception
Description Measures brand stability, relation to market leaders, profitability, geographical spread, and protection

Graph for Brand strength

Graph for Brand strength

Data for Brand strength

DatesWeightMinMaxValue
05.04.2008208054,32
12.04.2008208061,28
19.04.2008208050,64
26.04.200820802,96
03.05.2008208013,44
10.05.2008208040,4
17.05.2008208045,28
24.05.2008208054,48

Credibility

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Credibility 10,43 29,68 + 19,25 % Maximize Brand perception
Description Measures the extent to which the brand is reliable and responsible for the customers, and the effectiveness (trustworthiness) of the brand advertising

Graph for Credibility

Graph for Credibility

Data for Credibility

DatesWeightMinMaxValue
05.04.2008303510,43
12.04.2008303528,21
19.04.2008303526,775
26.04.2008303516,73
03.05.2008303531,465
10.05.2008303530,485
17.05.2008303510,745
24.05.2008303529,68

Brand performance

  Name Start value End value Dynamic Parent Contains
Root Brand performance 66,77 % 57,7 % -9,07% Brand Scorecard
Indicators
Customer preference
Price premium
Customer loyalty
Customer satisfaction *
Retention *
Share of wallet *
Lifetime value *
* - Information for this metric is limited in sample report

Graph for Brand performance

Graph for Brand performance

Data for Brand performance

DatesValueWeight
05.04.200866,773
12.04.200862,823
19.04.200830,883
26.04.200838,163
03.05.200853,543
10.05.200859,843
17.05.200865,473
24.05.200857,73

Customer preference

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Customer preference 31,65 7,125 -24,52 % Maximize Brand performance
Description Measures the brand preference among competitor brands

Graph for Customer preference

Graph for Customer preference

Data for Customer preference

DatesWeightMinMaxValue
05.04.2008107531,65
12.04.2008107522,575
19.04.2008107513,65
26.04.2008107575
03.05.2008107530,6
10.05.2008107539,525
17.05.2008107512,15
24.05.200810757,125

Price premium

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Price premium 42,755 58,395 + 15,64 % Maximize Brand performance
Description Measures the price premium value the brand commands, in comparison with competitor brands

Graph for Price premium

Graph for Price premium

Data for Price premium

DatesWeightMinMaxValue
05.04.2008108542,755
12.04.2008108526,01
19.04.2008108558,31
26.04.2008108524,395
03.05.2008108546,75
10.05.200810856,8
17.05.2008108566,98
24.05.2008108558,395

Customer loyalty

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Customer loyalty 43,44 74 + 30,56 % Maximize Brand performance
Description Measures the rate of the customers who are willing to consistently and repeatedly over time purchase brand products/services

Graph for Customer loyalty

Graph for Customer loyalty

Data for Customer loyalty

DatesWeightMinMaxValue
05.04.2008108043,44
12.04.2008108061,76
19.04.2008108049,92
26.04.2008108037,28
03.05.200810805,6
10.05.2008108056,16
17.05.2008108035,6
24.05.2008108074

Brand financial value

  Name Start value End value Dynamic Parent Contains
Root Brand financial value 79,1 % 8,48 % -70,62% Brand Scorecard
Indicators
Revenue generation capabilities
Return on investment
Transaction value
Growth sustainability rate *
* - Information for this metric is limited in sample report

Graph for Brand financial value

Graph for Brand financial value

Data for Brand financial value

DatesValueWeight
05.04.200879,13
12.04.200842,683
19.04.200865,53
26.04.200869,113
03.05.200861,023
10.05.200831,643
17.05.200868,083
24.05.20088,483

Revenue generation capabilities

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Revenue generation capabilities 43,56 5,76 -37,8 % Maximize Brand financial value
Description Measures the impact of the brand familiarity on sales, including future sales volume potential of the brand

Graph for Revenue generation capabilities

Graph for Revenue generation capabilities

Data for Revenue generation capabilities

DatesWeightMinMaxValue
05.04.2008306043,56
12.04.2008306046,08
19.04.2008306038,04
26.04.2008306046,02
03.05.2008306023,76
10.05.2008306019,5
17.05.2008306055,02
24.05.200830605,76

Return on investment

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Return on investment 41,58 5,6 -35,98 % Maximize Brand financial value
Description Measures the ROI in the brand marketing

Graph for Return on investment

Graph for Return on investment

Data for Return on investment

DatesWeightMinMaxValue
05.04.2008107041,58
12.04.200810700,7
19.04.2008107036,26
26.04.2008107025,48
03.05.2008107023,24
10.05.200810700,35
17.05.2008107045,99
24.05.200810705,6

Transaction value

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Transaction value 22,325 2,875 -19,45 % Maximize Brand financial value
Description Identifies the product/service transaction value and measures the current and potential value the brand adds to a transaction

Graph for Transaction value

Graph for Transaction value

Data for Transaction value

DatesWeightMinMaxValue
05.04.2008402522,325
12.04.200840255,125
19.04.2008402524,275
26.04.2008402522,475
03.05.2008402518
10.05.200840258,825
17.05.2008402514,175
24.05.200840252,875
Created by: AKS-Labs
Report created with Balanced Scorecard Designer at 28.04.2008 23:48:35

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