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Advertising on CDs Balanced Scorecard

Report includes: 1 month(s) 49 day(s), from 05.04.2008 to 24.05.2008

Name

Start value

End value

Dynamic

Contains

Advertising on CDs Balanced Scorecard

65,65 %

54,71 %

-10,94 %

Financial perspective	(28,7%, -35,05%)
Internal perspective	(82,7%, 7,97%)
Growth and development perspective	(42,3%, -35,1%)
Customer perspective	(52,3%, 2,33%)

Graph for Advertising on CDs Balanced Scorecard

Data for Advertising on CDs Balanced Scorecard

Dates	Value
05.04.2008	65,65
12.04.2008	58,08
19.04.2008	40,36
26.04.2008	42,94
03.05.2008	48,7
10.05.2008	48,93
17.05.2008	54,08
24.05.2008	54,71

Financial perspective

Name

Start value

End value

Dynamic

Parent

Contains

Financial perspective

63,75 %

28,7 %

-35,05%

Advertising on CDs Balanced Scorecard

Indicators

Cost per production/ Sales volume ratio

Number of distributed CDs/Sales volume ratio

Graph for Financial perspective

Data for Financial perspective

Dates	Value	Weight
05.04.2008	63,75	2
12.04.2008	79,35	2
19.04.2008	54,6	2
26.04.2008	21,95	2
03.05.2008	67,55	2
10.05.2008	27,75	2
17.05.2008	58,9	2
24.05.2008	28,7	2

Cost per production/ Sales volume ratio

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Cost per production/ Sales volume ratio	4,7	87,4	+ 82,7	%	Minimize	Financial perspective

Description This indicator shows the relations between costs spent on production of the promo-CDs and the increase in sales volume following the distribution of the CDs. It is highly desirable to count only those sales that are known to have been triggered by the CD.
Target description The less this ratio is the better.

Graph for Cost per production/ Sales volume ratio

Data for Cost per production/ Sales volume ratio

Dates	Weight	Min	Max	Value
05.04.2008	5	0	100	4,7
12.04.2008	5	0	100	31,3
19.04.2008	5	0	100	14,8
26.04.2008	5	0	100	79,4
03.05.2008	5	0	100	29,2
10.05.2008	5	0	100	94
17.05.2008	5	0	100	31,1
24.05.2008	5	0	100	87,4

Number of distributed CDs/Sales volume ratio

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Number of distributed CDs/Sales volume ratio	67,8	55,2	-12,6	%	Minimize	Financial perspective

Description This indicator shows the average impact of one CD distributed on sales. It is highly desirable to count only those sales that are known to have been triggered by the CD.
Target description The less this ratio is the better.

Graph for Number of distributed CDs/Sales volume ratio

Data for Number of distributed CDs/Sales volume ratio

Dates	Weight	Min	Max	Value
05.04.2008	5	0	100	67,8
12.04.2008	5	0	100	10
19.04.2008	5	0	100	76
26.04.2008	5	0	100	76,7
03.05.2008	5	0	100	35,7
10.05.2008	5	0	100	50,5
17.05.2008	5	0	100	51,1
24.05.2008	5	0	100	55,2

Internal perspective

Name

Start value

End value

Dynamic

Parent

Contains

Internal perspective

74,73 %

82,7 %

+ 7,97%

Advertising on CDs Balanced Scorecard

Indicators

Number of CDs produced/ number of CDs distributed ratio

Budget allocated for CD production/ budget spent ratio

Number of hours allocated for CD designing and production/ number of hours actually spent on designing and production

Number of employees engaged in designing and production of CDs/ number of employees that was planned to take part in designing and production ratio *

* - Information for this metric is limited in sample report

Graph for Internal perspective

Data for Internal perspective

Dates	Value	Weight
05.04.2008	74,73	3
12.04.2008	62,84	3
19.04.2008	20,27	3
26.04.2008	63,45	3
03.05.2008	44,65	3
10.05.2008	56,97	3
17.05.2008	79,53	3
24.05.2008	82,7	3

Number of CDs produced/ number of CDs distributed ratio

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Number of CDs produced/ number of CDs distributed ratio	49,9	27,6	-22,3	%	Minimize	Internal perspective

Description This ratio indicates the efficiency of planning, it is important as the cost per contact which is CD in this case is rather high.
Target description This ratio should equal or about to equal to 100%.

Graph for Number of CDs produced/ number of CDs distributed ratio

Data for Number of CDs produced/ number of CDs distributed ratio

Dates	Weight	Min	Max	Value
05.04.2008	1	0	100	49,9
12.04.2008	1	0	100	61,4
19.04.2008	1	0	100	68
26.04.2008	1	0	100	70,8
03.05.2008	1	0	100	73,8
10.05.2008	1	0	100	57,8
17.05.2008	1	0	100	67,8
24.05.2008	1	0	100	27,6

Budget allocated for CD production/ budget spent ratio

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Budget allocated for CD production/ budget spent ratio	93,9	98	+ 4,1	%	Maximize	Internal perspective

Description The budget spent on production of the CDs should match as closely as possible the budget allocated and specified in the MCP. That is to say to the ratio should equal to 100%.
Target description Measure: %

Graph for Budget allocated for CD production/ budget spent ratio

Data for Budget allocated for CD production/ budget spent ratio

Dates	Weight	Min	Max	Value
05.04.2008	7	0	100	93,9
12.04.2008	7	0	100	74,7
19.04.2008	7	0	100	14,8
26.04.2008	7	0	100	72,2
03.05.2008	7	0	100	43,7
10.05.2008	7	0	100	57,1
17.05.2008	7	0	100	93,6
24.05.2008	7	0	100	98

Number of hours allocated for CD designing and production/ number of hours actually spent on designing and production

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Number of hours allocated for CD designing and production/ number of hours actually spent on designing and production	22,68	77,04	+ 54,36	%	Maximize	Internal perspective

Description While planning the production of promo CD it is vital to allocate enough time and resources in order to perform the work in a due time. If the advertising department does not meet terms for deadlines, it means that there may be some inefficiency either in management or in the competence of personnel. Besides the overloads prior to deadlines may have negative impact on staff health and confidence and result in employee turnover.
Target description The ratio of hours should equal to 1, besides it is vital that to ensure it is not less than 1.

Graph for Number of hours allocated for CD designing and production/ number of hours actually spent on designing and production

Data for Number of hours allocated for CD designing and production/ number of hours actually spent on designing and production

Dates	Weight	Min	Max	Value
05.04.2008	1	0	120	22,68
12.04.2008	1	0	120	3,12
19.04.2008	1	0	120	77,28
26.04.2008	1	0	120	48,84
03.05.2008	1	0	120	59,16
10.05.2008	1	0	120	109,68
17.05.2008	1	0	120	67,2
24.05.2008	1	0	120	77,04

Growth and development perspective

Name

Start value

End value

Dynamic

Parent

Contains

Growth and development perspective

77,4 %

42,3 %

-35,1%

Advertising on CDs Balanced Scorecard

Indicators

Number of promo-CDs (different) issued and regarded as successful / the number of CDs issued

Evaluation of CD by the stakeholders (efficient - 100%, inefficient - 0%)

Graph for Growth and development perspective

Data for Growth and development perspective

Dates	Value	Weight
05.04.2008	77,4	2
12.04.2008	56,75	2
19.04.2008	44,3	2
26.04.2008	43,3	2
03.05.2008	62,85	2
10.05.2008	46,4	2
17.05.2008	33,7	2
24.05.2008	42,3	2

Number of promo-CDs (different) issued and regarded as successful / the number of CDs issued

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Number of promo-CDs (different) issued and regarded as successful / the number of CDs issued	55,5	10,1	-45,4	%	Maximize	Growth and development perspective

Description This ratio indicates the relation between the number of promo-CDs produced by the company that have been evaluated as successful and general number of promo- CDs produced by the company. The purpose of this indicator is to measure the company's expertise in planning, design and production of advertising on CDs.
Target description This ratio should tend to 100%.

Graph for Number of promo-CDs (different) issued and regarded as successful / the number of CDs issued

Data for Number of promo-CDs (different) issued and regarded as successful / the number of CDs issued

Dates	Weight	Min	Max	Value
05.04.2008	5	0	100	55,5
12.04.2008	5	0	100	54,5
19.04.2008	5	0	100	0,2
26.04.2008	5	0	100	62,6
03.05.2008	5	0	100	83,3
10.05.2008	5	0	100	37,8
17.05.2008	5	0	100	34,9
24.05.2008	5	0	100	10,1

Evaluation of CD by the stakeholders (efficient - 100%, inefficient - 0%)

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Evaluation of CD by the stakeholders (efficient - 100%, inefficient - 0%)	99,3	74,5	-24,8	%	Maximize	Growth and development perspective

Description The stakeholders (employees, management and etc) should, first of all know, what the company is doing, besides their evaluation is valuable as they sometimes know more about the products/services advertised and moreover they can receive feedback from clients. However, it should be taken into consideration that sometimes the stakeholders' evaluation may be biased.
Target description The evaluation of a promo-CD from the point of view of efficiency should tend to 100%; however, the drawback of this indicator is that the evaluation may be biased.

Graph for Evaluation of CD by the stakeholders (efficient - 100%, inefficient - 0%)

Data for Evaluation of CD by the stakeholders (efficient - 100%, inefficient - 0%)

Dates	Weight	Min	Max	Value
05.04.2008	5	0	100	99,3
12.04.2008	5	0	100	59
19.04.2008	5	0	100	88,4
26.04.2008	5	0	100	24
03.05.2008	5	0	100	42,4
10.05.2008	5	0	100	55
17.05.2008	5	0	100	32,5
24.05.2008	5	0	100	74,5

Customer perspective

Name

Start value

End value

Dynamic

Parent

Contains

Customer perspective

50,01 %

52,34 %

+ 2,33%

Advertising on CDs Balanced Scorecard

Indicators

Number of CDs distributed/ number of sales ratio

Evaluation of CD by the clients (comprehensive - 100%, insufficient - 0%)

Inquiries growth (%) following the CD distribution

% of new clients following the CD distribution (for e.g. after exhibition) *

* - Information for this metric is limited in sample report

Graph for Customer perspective

Data for Customer perspective

Dates	Value	Weight
05.04.2008	50,01	3
12.04.2008	40,01	3
19.04.2008	48,33	3
26.04.2008	36,19	3
03.05.2008	30,76	3
10.05.2008	56,7	3
17.05.2008	38,99	3
24.05.2008	52,34	3

Number of CDs distributed/ number of sales ratio

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Number of CDs distributed/ number of sales ratio	95,7	38,3	-57,4	%	Minimize	Customer perspective

Description This ratio will show now many sales can be generated by one CD. It is highly desirable to count only those sales that are known to have been triggered by the CD.
Target description The lesser this indicator is the better

Graph for Number of CDs distributed/ number of sales ratio

Data for Number of CDs distributed/ number of sales ratio

Dates	Weight	Min	Max	Value
05.04.2008	2	0	100	95,7
12.04.2008	2	0	100	76,2
19.04.2008	2	0	100	69
26.04.2008	2	0	100	96,5
03.05.2008	2	0	100	37,5
10.05.2008	2	0	100	10,7
17.05.2008	2	0	100	95,6
24.05.2008	2	0	100	38,3

Evaluation of CD by the clients (comprehensive - 100%, insufficient - 0%)

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Evaluation of CD by the clients (comprehensive - 100%, insufficient - 0%)	80	90,3	+ 10,3	%	Maximize	Customer perspective

Description The company should use every opportunity to receive feedback information from their customers, this indicator shows the evaluation of the promo-CD from the point of view of the clients and its contribution to decision-making process prior to purchase. This indicator supports the indicators directly connected with sales.
Target description The more clients regard the information presented on the CD as comprehensive the better, thus this indicator should tend to 100%.

Graph for Evaluation of CD by the clients (comprehensive - 100%, insufficient - 0%)

Data for Evaluation of CD by the clients (comprehensive - 100%, insufficient - 0%)

Dates	Weight	Min	Max	Value
05.04.2008	1	0	100	80
12.04.2008	1	0	100	45,2
19.04.2008	1	0	100	52,6
26.04.2008	1	0	100	11,5
03.05.2008	1	0	100	11,4
10.05.2008	1	0	100	47
17.05.2008	1	0	100	78,4
24.05.2008	1	0	100	90,3

Inquiries growth (%) following the CD distribution

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Inquiries growth (%) following the CD distribution	86	25,9	-60,1	%	Maximize	Customer perspective

Description Though CDs are very rarely distributed in the streets, more often they are presented to prospect clients after the pre-sell sales calls, sometimes the company may choose to distribute promo-CD on the large-scale for e.g. at the exhibition.
Target description The indicator should show growth in inquiries

Graph for Inquiries growth (%) following the CD distribution

Data for Inquiries growth (%) following the CD distribution

Dates	Weight	Min	Max	Value
05.04.2008	3	0	100	86
12.04.2008	3	0	100	79,8
19.04.2008	3	0	100	30,5
26.04.2008	3	0	100	33,2
03.05.2008	3	0	100	26,7
10.05.2008	3	0	100	87,7
17.05.2008	3	0	100	50,1
24.05.2008	3	0	100	25,9

Created by: AKS-Labs
Report created with Balanced Scorecard Designer at 28.04.2008 23:49:07