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Competitor Analysis

Report includes: 1 month(s) 49 day(s), from 22.05.2008 to 10.07.2008

Name

Start value

End value

Dynamic

Contains

Competitor Analysis

50,1 %

45,84 %

-4,26 %

Financial Scanner	(31%, -22,79%)
Product/Service Scanner	(61%, 17,99%)
Human Factor	(50,7%, 11,05%)
Strategy and Tactics Scanner	(40,5%, -25,18%)

Graph for Competitor Analysis

Data for Competitor Analysis

Dates	Value
22.05.2008	50,1
29.05.2008	47,78
05.06.2008	45,05
12.06.2008	32,09
19.06.2008	52,95
26.06.2008	62,47
03.07.2008	52,86
10.07.2008	45,84

Financial Scanner

Name

Start value

End value

Dynamic

Parent

Contains

Financial Scanner

53,74 %

30,95 %

-22,79%

Competitor Analysis

Indicators

Operating Profit Margin

Net Profit Margin

Return on Assets

Return on Equity *

Cash Flow Growth vs. average Cash Flow Growth Within the Industry *

P/E ratio *

* - Information for this metric is limited in sample report Description Assessment of the financial health of the rival company

Graph for Financial Scanner

Data for Financial Scanner

Dates	Value	Weight
22.05.2008	53,74	3
29.05.2008	53,36	3
05.06.2008	22,3	3
12.06.2008	44,72	3
19.06.2008	39,86	3
26.06.2008	76,02	3
03.07.2008	34,67	3
10.07.2008	30,95	3

Operating Profit Margin

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Operating Profit Margin	29,246	26,201	-3,045	%	Maximize	Financial Scanner

Description The Operating Profit Margin shows how efficiently the company managers are using business operations to generate profit.

Target description Operating Profit Margin = Earnings Before Interest and Taxes ? Sales

Graph for Operating Profit Margin

Data for Operating Profit Margin

Dates	Weight	Min	Max	Value
22.05.2008	1	1	30	29,246
29.05.2008	1	1	30	20,256
05.06.2008	1	1	30	4,364
12.06.2008	1	1	30	10,802
19.06.2008	1	1	30	9,526
26.06.2008	1	1	30	19,821
03.07.2008	1	1	30	10,947
10.07.2008	1	1	30	26,201

Net Profit Margin

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Net Profit Margin	17,67	9,48	-8,19	%	Maximize	Financial Scanner

Description The net profit margin tells you how much profit a company makes for every $1 it generates in revenue.

Target description Net Profit Margin = Earnings After Taxes ? Sales

Graph for Net Profit Margin

Data for Net Profit Margin

Dates	Weight	Min	Max	Value
22.05.2008	3	5	40	17,67
29.05.2008	3	5	40	15,57
05.06.2008	3	5	40	17,915
12.06.2008	3	5	40	34,715
19.06.2008	3	5	40	28,52
26.06.2008	3	5	40	27,61
03.07.2008	3	5	40	35,31
10.07.2008	3	5	40	9,48

Return on Assets

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Return on Assets	25,765	18,082	-7,683	%	Maximize	Financial Scanner

Description Return on assets tells an investor how much profit a company generated for each $1 in assets.

Target description Return on Assets = Earnings After Taxes ? Total Assets

Graph for Return on Assets

Data for Return on Assets

Dates	Weight	Min	Max	Value
22.05.2008	1	1	40	25,765
29.05.2008	1	1	40	13,675
05.06.2008	1	1	40	27,793
12.06.2008	1	1	40	37,543
19.06.2008	1	1	40	1,429
26.06.2008	1	1	40	36,958
03.07.2008	1	1	40	17,926
10.07.2008	1	1	40	18,082

Product/Service Scanner

Name

Start value

End value

Dynamic

Parent

Contains

Product/Service Scanner

43,04 %

61,03 %

+ 17,99%

Competitor Analysis

Indicators

Graph for Product/Service Scanner

Data for Product/Service Scanner

Dates	Value	Weight
22.05.2008	43,04	3
29.05.2008	38,6	3
05.06.2008	37,17	3
12.06.2008	27,89	3
19.06.2008	80,66	3
26.06.2008	35,85	3
03.07.2008	57,51	3
10.07.2008	61,03	3

Top products/services

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Top products/services	49	76,8	+ 27,8	%	Maximize	Product/Service Scanner

Description The most popular products/services offered by the rival company.
Target description Non-numeric

Graph for Top products/services

Data for Top products/services

Dates	Weight	Min	Max	Value
22.05.2008	7	0	100	49
29.05.2008	7	0	100	26,3
05.06.2008	7	0	100	41
12.06.2008	7	0	100	26,2
19.06.2008	7	0	100	96,3
26.06.2008	7	0	100	16,5
03.07.2008	7	0	100	40,8
10.07.2008	7	0	100	76,8

Product/Service Success Analysis

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Product/Service Success Analysis	44,7	47,8	+ 3,1	Score	Maximize	Product/Service Scanner

Description Investigation of the strengths of the top products/services.
Target description Non-numeric

Graph for Product/Service Success Analysis

Data for Product/Service Success Analysis

Dates	Weight	Min	Max	Value
22.05.2008	1	0	100	44,7
29.05.2008	1	0	100	29,7
05.06.2008	1	0	100	27,5
12.06.2008	1	0	100	34,8
19.06.2008	1	0	100	67,4
26.06.2008	1	0	100	49,1
03.07.2008	1	0	100	76,1
10.07.2008	1	0	100	47,8

Product Weaknesses

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Product Weaknesses	34,7	35,3	+ 0,6	%	Maximize	Product/Service Scanner

Description Analysis of the issues the top popular products/services do not address.
Target description Non-numeric

Graph for Product Weaknesses

Data for Product Weaknesses

Dates	Weight	Min	Max	Value
22.05.2008	2	0	100	34,7
29.05.2008	2	0	100	69,9
05.06.2008	2	0	100	57,3
12.06.2008	2	0	100	13,8
19.06.2008	2	0	100	40,7
26.06.2008	2	0	100	52,2
03.07.2008	2	0	100	93,8
10.07.2008	2	0	100	35,3

Human Factor

Name

Start value

End value

Dynamic

Parent

Contains

Human Factor

39,68 %

50,73 %

+ 11,05%

Indicators

Market Penetration *

Dissatisfaction Control *

* - Information for this metric is limited in sample report Description Analysis of the relationship between the rival company and its employees; between the company and its customers.

Graph for Human Factor

Data for Human Factor

Dates	Value	Weight
22.05.2008	39,68	2
29.05.2008	44,1	2
05.06.2008	71,65	2
12.06.2008	17,36	2
19.06.2008	39,98	2
26.06.2008	65,79	2
03.07.2008	57,98	2
10.07.2008	50,73	2

Retention Rate

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Retention Rate	72,64	78,72	+ 6,08	%	Maximize	Human Factor

Description Percentage of new hires that are still with the rival company after a certain period of time.

Graph for Retention Rate

Data for Retention Rate

Dates	Weight	Min	Max	Value
22.05.2008	2	20	100	72,64
29.05.2008	2	20	100	64,48
12.06.2008	2	20	100	59,52
19.06.2008	2	20	100	30,8
26.06.2008	2	20	100	65,36
03.07.2008	2	20	100	66,72
10.07.2008	2	20	100	78,72

Employee Longevity

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Employee Longevity	44,56	15,168	-29,39	years	Maximize	Human Factor

Description The average number of years employees stay with the company.

Graph for Employee Longevity

Data for Employee Longevity

Dates	Weight	Min	Max	Value
22.05.2008	1	1	45	44,56
29.05.2008	1	1	45	43,24
05.06.2008	1	1	45	15,036
12.06.2008	1	1	45	6,984
19.06.2008	1	1	45	1,528
26.06.2008	1	1	45	44,384
03.07.2008	1	1	45	13,188
10.07.2008	1	1	45	15,168

Service Quality

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Service Quality	3,25	4,573	+ 1,323	Score	Maximize	Human Factor

Description Assessment of the quality of service offered by the rival company.

Graph for Service Quality

Data for Service Quality

Dates	Weight	Min	Max	Value
22.05.2008	7	1	10	3,25
29.05.2008	7	1	10	4,006
05.06.2008	7	1	10	8,902
12.06.2008	7	1	10	1,396
19.06.2008	7	1	10	5,221
26.06.2008	7	1	10	6,409
03.07.2008	7	1	10	7,759
10.07.2008	7	1	10	4,573

Strategy and Tactics Scanner

Name

Start value

End value

Dynamic

Parent

Contains

Strategy and Tactics Scanner

65,66 %

40,48 %

-25,18%

Competitor Analysis

Indicators

Competitor Objectives

Responsiveness

Strategic Adjustments

Potential Lacunas *

Advantageous Failures *

* - Information for this metric is limited in sample report Description Analysis of the strategic and tactical intelligence of the company.

Graph for Strategy and Tactics Scanner

Data for Strategy and Tactics Scanner

Dates	Value	Weight
22.05.2008	65,66	2
29.05.2008	56,83	2
05.06.2008	64,4	2
12.06.2008	34,17	2
19.06.2008	44,01	2
26.06.2008	78,77	2
03.07.2008	68,05	2
10.07.2008	40,48	2

Competitor Objectives

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Competitor Objectives	43,6	86,4	+ 42,8	%	Maximize	Strategy and Tactics Scanner

Description Analysis of the company's objectives. The knowledge of the competitor's objectives (for e.g. growth rate, customer loyalty, market share, technology leadership etc) allows to foresee and predict its actions.
Target description Non-numeric

Graph for Competitor Objectives

Data for Competitor Objectives

Dates	Weight	Min	Max	Value
22.05.2008	2	0	100	43,6
29.05.2008	2	0	100	71,2
05.06.2008	2	0	100	89
12.06.2008	2	0	100	9,8
19.06.2008	2	0	100	64,2
26.06.2008	2	0	100	59,2
03.07.2008	2	0	100	42,8
10.07.2008	2	0	100	86,4

Responsiveness

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Responsiveness	79,903	23,374	-56,53	%	Maximize	Strategy and Tactics Scanner

Description Assessment of the company's ability to react. When dealing with competitors it is important to predict how and how quickly they might react to your company's actions. For example, companies with large cash reserves are able to act both defensively and offensively more energetically than those with low cash reserves. At the same time companies with large investments in fixed assets are slow to adapt to any changes.

Graph for Responsiveness

Data for Responsiveness

Dates	Weight	Min	Max	Value
22.05.2008	7	1	100	79,903
29.05.2008	7	1	100	73,765
05.06.2008	7	1	100	67,627
12.06.2008	7	1	100	28,126
19.06.2008	7	1	100	41,194
26.06.2008	7	1	100	83,962
03.07.2008	7	1	100	78,616
10.07.2008	7	1	100	23,374

Strategic Adjustments

	Name	Start value	End value	Dynamic	Measure units	Optimization method	Parent
	Strategic Adjustments	25,4	36,5	+ 11,1	%	Maximize	Strategy and Tactics Scanner

Description Tracking of a new promotion strategy of the rival company, a new distribution strategy, a new pricing strategy, an image change, new partners and contracts etc.
Target description Non-numeric

Graph for Strategic Adjustments

Data for Strategic Adjustments

Dates	Weight	Min	Max	Value
22.05.2008	1	0	100	25,4
29.05.2008	1	0	100	4,1
05.06.2008	1	0	100	22,9
12.06.2008	1	0	100	65,5
19.06.2008	1	0	100	74,7
26.06.2008	1	0	100	78,5
03.07.2008	1	0	100	1,2
10.07.2008	1	0	100	36,5

Created by: AKS-Labs
Report created with Balanced Scorecard Designer at 14.06.2008 12:19:54