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Exhibitions Scorecard

Report includes: 1 month(s) 49 day(s), from 20.02.2009 to 10.04.2009

  Name Start value End value Dynamic Contains
Root Exhibitions Scorecard  58,03 % 36,98 % -21,05 %
Channel Building and Public Relations Perspective(44,6%, 5,28%Up)
Reach Perspective(36,9%, -37,83%Down)
Customer Relationship Perspective(23,3%, -56,99%Down)
Learning and Experience Effects Perspective(39,3%, 0,55%Up)

Graph for Exhibitions Scorecard

Graph for Exhibitions Scorecard

Data for Exhibitions Scorecard

DatesValue
20.02.200958,03
27.02.200943,99
06.03.200955,86
13.03.200944,11
20.03.200954,28
27.03.200953,7
03.04.200963,45
10.04.200936,98


Channel Building and Public Relations Perspective

  Name Start value End value Dynamic Parent Contains
Root Channel Building and Public Relations Perspective  39,36 % 44,64 % + 5,28% Exhibitions Scorecard
Indicators
Number of Journalists/ Editors Entertained
Number of Column Inches Managed
Brand Awareness Index
Number of Partners *
Media Coverage Gained *
* - Information for this metric is limited in sample report Description This category captures the extent to which the company was successful in creating useful channels and building positive public relations.

Graph for Channel Building and Public Relations Perspective

Graph for Channel Building and Public Relations Perspective

Data for Channel Building and Public Relations Perspective

DatesValueWeight
20.02.200939,363
27.02.200943,223
06.03.200940,183
13.03.200940,383
20.03.200937,63
27.03.200964,73
03.04.200973,243
10.04.200944,643


Number of Journalists/ Editors Entertained

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Number of Journalists/ Editors Entertained  18,1 29,325 + 11,22 # Maximize Channel Building and Public Relations Perspective
Description This parameter is to know the number of journalists and editors that were met.

Graph for Number of Journalists/ Editors Entertained

Graph for Number of Journalists/ Editors Entertained

Data for Number of Journalists/ Editors Entertained

DatesWeightMinMaxValue
20.02.2009253018,1
27.02.2009253011,75
06.03.200925306,175
13.03.2009253013,9
20.03.2009253010
27.03.2009253029,7
03.04.2009253017,825
10.04.2009253029,325


Number of Column Inches Managed

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Number of Column Inches Managed  24,67 11,8 -12,87 column inches Maximize Channel Building and Public Relations Perspective
Description This gives the degree to which the coverage was attained.

Graph for Number of Column Inches Managed

Graph for Number of Column Inches Managed

Data for Number of Column Inches Managed

DatesWeightMinMaxValue
20.02.200921010024,67
27.02.200921010058,24
06.03.200921010065,53
13.03.200921010079,12
20.03.200921010089,65
27.03.200921010070,84
03.04.200921010092,08
10.04.200921010011,8


Brand Awareness Index

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Brand Awareness Index  1,243 6,985 + 5,742 Score Maximize Channel Building and Public Relations Perspective
Description This parameter is to obtain an insight into the degree to which the company succeeded in making the brand aware among the masses. Scale numbered from 1-10 can be useful in this regard.

Graph for Brand Awareness Index

Graph for Brand Awareness Index

Data for Brand Awareness Index

DatesWeightMinMaxValue
20.02.200921101,243
27.02.200921108,2
06.03.200921106,121
13.03.200921104,321
20.03.200921105,374
27.03.200921106,499
03.04.200921109,595
10.04.200921106,985


Reach Perspective

  Name Start value End value Dynamic Parent Contains
Root Reach Perspective  74,69 % 36,86 % -37,83% Exhibitions Scorecard
Indicators
Average 'Target Audience' Concentration
Average Length for which the Event was Attended
Comparison Scaling
Percentage Rise in Number of Visitors *
* - Information for this metric is limited in sample report Description This group of indicators enables in evaluating the positive effects that were brought by the participation in the exhibition. In a way, the organization can have the extent of 'reach' that it has established so far.

Graph for Reach Perspective

Graph for Reach Perspective

Data for Reach Perspective

DatesValueWeight
20.02.200974,693
27.02.200949,383
06.03.200956,333
13.03.200950,533
20.03.200942,773
27.03.2009523
03.04.200970,793
10.04.200936,863


Average 'Target Audience' Concentration

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Average 'Target Audience' Concentration  8,722 5,203 -3,519 Score Maximize Reach Perspective
Description The value of this KPI can be obtained using a scale of 1-10. It is useful in knowing the extent to which the 'target audience' was reached for during the exhibit.

Graph for Average 'Target Audience' Concentration

Graph for Average 'Target Audience' Concentration

Data for Average 'Target Audience' Concentration

DatesWeightMinMaxValue
20.02.200931108,722
27.02.200931105,59
06.03.200931101,846
13.03.200931108,092
20.03.200931101,657
27.03.200931107,426
03.04.200931108,479
10.04.200931105,203


Average Length for which the Event was Attended

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Average Length for which the Event was Attended  13,565 5,105 -8,46 hrs Maximize Reach Perspective
Description The company should be a part of the exhibit for as long as is possible as it reflects the interest of the managerial group in the event.

Graph for Average Length for which the Event was Attended

Graph for Average Length for which the Event was Attended

Data for Average Length for which the Event was Attended

DatesWeightMinMaxValue
20.02.2009252013,565
27.02.2009252010,07
06.03.2009252015,83
13.03.200925209,23
20.03.2009252019,445
27.03.2009252011,585
03.04.2009252017,21
10.04.200925205,105


Comparison Scaling

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Comparison Scaling  6,157 5,212 -0,945 Score Maximize Reach Perspective
Description This indicator goes in knowing the way the concerned company's activities were in light of the competitor's. Again, a scale numbered from 1-10 can be beneficial for this.

Graph for Comparison Scaling

Graph for Comparison Scaling

Data for Comparison Scaling

DatesWeightMinMaxValue
20.02.200921106,157
27.02.200921107,435
06.03.200921107,165
13.03.200921107,669
20.03.200921107,066
27.03.200921101,81
03.04.200921106,157
10.04.200921105,212


Customer Relationship Perspective

  Name Start value End value Dynamic Parent Contains
Root Customer Relationship Perspective  80,31 % 23,32 % -56,99% Exhibitions Scorecard
Indicators
Level of Customer Relationships
Customers’ Education Index
Improvement in Reputation and Relationship Scores with Customers
Positive Responses’ Fraction *
* - Information for this metric is limited in sample report Description This category of indicators is for knowing the extent to which the company succeeded in building relationships with customers.

Graph for Customer Relationship Perspective

Graph for Customer Relationship Perspective

Data for Customer Relationship Perspective

DatesValueWeight
20.02.200980,312
27.02.200932,842
06.03.200962,832
13.03.200957,062
20.03.200973,152
27.03.200922,542
03.04.200959,522
10.04.200923,322


Level of Customer Relationships

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Level of Customer Relationships  9,082 3,664 -5,418 Score Maximize Customer Relationship Perspective
Description Value of this KPI can be obtained by positioning it at a scale of 1-10. It is of immediate importance to the company as customers are what the organizations vie for.

Graph for Level of Customer Relationships

Graph for Level of Customer Relationships

Data for Level of Customer Relationships

DatesWeightMinMaxValue
20.02.200931109,082
27.02.200931102,773
06.03.200931101,603
13.03.200931109,244
20.03.200931109,766
27.03.200931102,422
03.04.200931101,027
10.04.200931103,664


Customers’ Education Index

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Customers’ Education Index  6,544 2,035 -4,509 Score Maximize Customer Relationship Perspective
Description This indicator is to have the degree to which the customers were educated. Measured on a scale numbered from 1-10.

Graph for Customers’ Education Index

Graph for Customers’ Education Index

Data for Customers’ Education Index

DatesWeightMinMaxValue
20.02.200921106,544
27.02.200921104,015
06.03.200921109,451
13.03.200921104,294
20.03.200921105,977
27.03.200921102,359
03.04.200921106,922
10.04.200921102,035


Improvement in Reputation and Relationship Scores with Customers

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Improvement in Reputation and Relationship Scores with Customers  90,7 56,32 -34,38 % Maximize Customer Relationship Perspective
Description This KPI gives the percentage improvement in the reputation and relationship scores with regard to the customer and communities the exhibition organizers dealing with.

Graph for Improvement in Reputation and Relationship Scores with Customers

Graph for Improvement in Reputation and Relationship Scores with Customers

Data for Improvement in Reputation and Relationship Scores with Customers

DatesWeightMinMaxValue
20.02.200934010090,7
27.02.200934010055,18
06.03.200934010093,64
13.03.200934010066,76
20.03.200934010095,98
27.03.200934010052,12
03.04.200934010097,78
10.04.200934010056,32


Learning and Experience Effects Perspective

  Name Start value End value Dynamic Parent Contains
Root Learning and Experience Effects Perspective  38,77 % 39,32 % + 0,55% Exhibitions Scorecard
Indicators
Cost: Benefit Ratio Improvement
Learning Curve Effect
Increase in Conversion Rate
Number of Exhibitions Organized *
* - Information for this metric is limited in sample report Description This set of indicators is for knowing the amount of learning and experience effects that were drawn from the participation in the exhibition.

Graph for Learning and Experience Effects Perspective

Graph for Learning and Experience Effects Perspective

Data for Learning and Experience Effects Perspective

DatesValueWeight
20.02.200938,772
27.02.200948,212
06.03.200971,682
13.03.200927,122
20.03.200977,72
27.03.200970,932
03.04.200941,682
10.04.200939,322


Cost: Benefit Ratio Improvement

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Cost: Benefit Ratio Improvement  0,9544 0,3712 -0,583 # Maximize Learning and Experience Effects Perspective
Description This indicator must be computed to have the degree to which the investment made by the company paid-off.

Graph for Cost: Benefit Ratio Improvement

Graph for Cost: Benefit Ratio Improvement

Data for Cost: Benefit Ratio Improvement

DatesWeightMinMaxValue
20.02.200920,210,9544
27.02.200920,210,8104
06.03.200920,210,7896
13.03.200920,210,2304
20.03.200920,210,5096
27.03.200920,210,9088
03.04.200920,210,3552
10.04.200920,210,3712


Learning Curve Effect

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Learning Curve Effect  1,666 2,098 + 0,432 Score Maximize Learning and Experience Effects Perspective
Description Participating continuously in such events must bring some 'experience effects' for the company. The value for this KPI can be obtained using a scale of 1-10. It helps in improving the team's efforts.

Graph for Learning Curve Effect

Graph for Learning Curve Effect

Data for Learning Curve Effect

DatesWeightMinMaxValue
20.02.200931101,666
27.02.200931103,025
06.03.200931107,93
13.03.200931103,187
20.03.200931107,75
27.03.200931101,738
03.04.200931105,86
10.04.200931102,098


Increase in Conversion Rate

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Increase in Conversion Rate  75,22 88,78 + 13,56 % Maximize Learning and Experience Effects Perspective
Description This KPI helps in knowing the extent to which the ‘visitors’ got converted into customers.

Graph for Increase in Conversion Rate

Graph for Increase in Conversion Rate

Data for Increase in Conversion Rate

DatesWeightMinMaxValue
20.02.200937010075,22
27.02.200937010096,31
06.03.200937010085,48
13.03.200937010074,92
20.03.200937010099,58
27.03.200937010098,26
03.04.200937010093,28
10.04.200937010088,78
Created by: AKS-Labs
Report created with Balanced Scorecard Designer at 15.03.2009 14:05:17

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