This is a Marketing Balanced Scorecard Report, it is one of reports that Balanced Scorecard Designer can generate for Marketing scorecard. With this software you can also design your own KPIs, Balanced Scorecards and metrics.


Marketing Balanced Scorecard

Report includes: 1 month(s) 49 day(s), from 05.04.2008 to 24.05.2008

  Name Start value End value Dynamic Contains
Root Marketing Balanced Scorecard 60,51 % 56,52 % -3,99 %
Financial Perspective Metrics(53,9%, -7,97%Down)
Customer Perspective Metrics(67,1%, 2,36%Up)
Business Stability/Growth Perspective(65,6%, 31,54%Up)
Marketing Activities Perspective(35,5%, -43,04%Down)

Graph for Marketing Balanced Scorecard

Graph for Marketing Balanced Scorecard

Data for Marketing Balanced Scorecard

DatesValue
05.04.200860,51
12.04.200841,4
19.04.200851,78
26.04.200834,08
03.05.200862,01
10.05.200857,41
17.05.200855,67
24.05.200856,52

Financial Perspective Metrics

  Name Start value End value Dynamic Parent Contains
Root Financial Perspective Metrics 61,9 % 53,93 % -7,97% Marketing Balanced Scorecard
Indicators
ROI
ROMI
Overall sales
Sales per channel *
* - Information for this metric is limited in sample report

Graph for Financial Perspective Metrics

Graph for Financial Perspective Metrics

Data for Financial Perspective Metrics

DatesValueWeight
05.04.200861,93
12.04.200838,343
19.04.200839,963
26.04.200826,993
03.05.200868,643
10.05.200845,573
17.05.200843,723
24.05.200853,933

ROI

  Name Start value End value Dynamic Measure units Optimization method Parent
Root ROI 98,857 25,047 -73,81 % Maximize Financial Perspective Metrics
Description Return on investment = net income ? capital employed

Graph for ROI

Graph for ROI

Data for ROI

DatesWeightMinMaxValue
05.04.20082012198,857
12.04.20082012157,475
19.04.20082012175,141
26.04.2008201211,452
03.05.20082012141,987
10.05.20082012171,511
17.05.20082012123,958
24.05.20082012125,047

ROMI

  Name Start value End value Dynamic Measure units Optimization method Parent
Root ROMI 16,5 26,91 + 10,41 Score Maximize Financial Perspective Metrics
Description Return on marketing investment = (increase in sales – marketing costs) ? marketing costs

Graph for ROMI

Graph for ROMI

Data for ROMI

DatesWeightMinMaxValue
05.04.2008303016,5
12.04.200830303,96
19.04.2008303012,03
26.04.200830302,16
03.05.2008303026,19
10.05.2008303014,79
17.05.2008303023,25
24.05.2008303026,91

Overall sales

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Overall sales 4,392 6,024 + 1,632 Score Maximize Financial Perspective Metrics
Description Sales made during a certain period

Graph for Overall sales

Graph for Overall sales

Data for Overall sales

DatesWeightMinMaxValue
05.04.200830124,392
12.04.200830128,472
19.04.200830121,284
26.04.200830126,324
03.05.200830126,252
10.05.200830123,696
17.05.200830122,652
24.05.200830126,024

Customer Perspective Metrics

  Name Start value End value Dynamic Parent Contains
Root Customer Perspective Metrics 64,72 % 67,08 % + 2,36% Marketing Balanced Scorecard
Indicators
Number of new customers
Existing customers participation
Customer turnover
Customer value *
* - Information for this metric is limited in sample report

Graph for Customer Perspective Metrics

Graph for Customer Perspective Metrics

Data for Customer Perspective Metrics

DatesValueWeight
05.04.200864,723
12.04.200836,533
19.04.200869,763
26.04.200831,413
03.05.200839,83
10.05.200876,153
17.05.200884,593
24.05.200867,083

Number of new customers

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Number of new customers 9,27 8,52 -0,75 Score Maximize Customer Perspective Metrics
Description Customer acquisition per period

Graph for Number of new customers

Graph for Number of new customers

Data for Number of new customers

DatesWeightMinMaxValue
05.04.200820109,27
12.04.200820109,85
19.04.200820109,99
26.04.200820101,67
03.05.200820100,32
10.05.200820104,85
17.05.200820106,72
24.05.200820108,52

Existing customers participation

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Existing customers participation 7,18 5,26 -1,92 % Maximize Customer Perspective Metrics
Description Percentage of sales made to existing customers per period

Graph for Existing customers participation

Graph for Existing customers participation

Data for Existing customers participation

DatesWeightMinMaxValue
05.04.200830207,18
12.04.200830202,64
19.04.200830209,16
26.04.200830200,06
03.05.2008302012,18
10.05.2008302014,88
17.05.2008302015,78
24.05.200830205,26

Customer turnover

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Customer turnover 1,197 7,407 + 6,21 Score Maximize Customer Perspective Metrics
Description Customer turnover = Retention ? attrition in a given period

Graph for Customer turnover

Graph for Customer turnover

Data for Customer turnover

DatesWeightMinMaxValue
05.04.20081091,197
12.04.20081094,635
19.04.20081094,968
26.04.20081093,366
03.05.20081098,433
10.05.20081096,381
17.05.20081098,82
24.05.20081097,407

Business Stability/Growth Perspective

  Name Start value End value Dynamic Parent Contains
Root Business Stability/Growth Perspective 34,06 % 65,6 % + 31,54% Marketing Balanced Scorecard
Indicators
Market share gain
Brand awareness
Brand preference
Brand equity *
* - Information for this metric is limited in sample report

Graph for Business Stability/Growth Perspective

Graph for Business Stability/Growth Perspective

Data for Business Stability/Growth Perspective

DatesValueWeight
05.04.200834,062
12.04.200860,852
19.04.200829,782
26.04.200820,732
03.05.200866,422
10.05.200844,982
17.05.2008372
24.05.200865,62

Market share gain

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Market share gain 1,602 3,768 + 2,166 % Maximize Business Stability/Growth Perspective
Description Comparison of business’s rate of sale in a specific market vs. the growth trend for that market

Graph for Market share gain

Graph for Market share gain

Data for Market share gain

DatesWeightMinMaxValue
05.04.20083061,602
12.04.20083064,602
19.04.20083062,118
26.04.20083061,512
03.05.20083063,726
10.05.20083061,176
17.05.20083064,218
24.05.20083063,768

Brand awareness

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Brand awareness 8,445 12,72 + 4,275 % Maximize Business Stability/Growth Perspective
Description The percentage of people questioned in a survey that know your brand

Graph for Brand awareness

Graph for Brand awareness

Data for Brand awareness

DatesWeightMinMaxValue
05.04.200810158,445
12.04.2008101512,33
19.04.200810158,145
26.04.2008101514,625
03.05.200810150,375
10.05.2008101511,82
17.05.2008101510,635
24.05.2008101512,72

Brand preference

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Brand preference 31,92 39,9 + 7,98 % Maximize Business Stability/Growth Perspective
Description What percentage of those who are aware of your brand, prefer your brand over your competitors?

Graph for Brand preference

Graph for Brand preference

Data for Brand preference

DatesWeightMinMaxValue
05.04.2008407031,92
12.04.2008407029,12
19.04.200840700,56
26.04.200840700,49
03.05.2008407068,6
10.05.2008407050,61
17.05.2008407015,19
24.05.2008407039,9

Marketing Activities Perspective

  Name Start value End value Dynamic Parent Contains
Root Marketing Activities Perspective 78,55 % 35,51 % -43,04% Marketing Balanced Scorecard
Indicators
Time investment
Number of orders
Visibility

Graph for Marketing Activities Perspective

Graph for Marketing Activities Perspective

Data for Marketing Activities Perspective

DatesValueWeight
05.04.200878,552
12.04.200833,852
19.04.200864,532
26.04.200862,092
03.05.200880,952
10.05.200859,492
17.05.200848,92
24.05.200835,512

Time investment

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Time investment 17,06 9,46 -7,6 Score Maximize Marketing Activities Perspective
Description Hours invested by staff on a project

Graph for Time investment

Graph for Time investment

Data for Time investment

DatesWeightMinMaxValue
05.04.2008302017,06
12.04.200830205,56
19.04.2008302016,64
26.04.200830207,78
03.05.2008302012,18
10.05.2008302011,42
17.05.200830208,06
24.05.200830209,46

Number of orders

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Number of orders 29,12 15,04 -14,08 % Maximize Marketing Activities Perspective
Description Number of orders received as a result of the marketing campaign/activity vs. the number of orders received before it

Graph for Number of orders

Graph for Number of orders

Data for Number of orders

DatesWeightMinMaxValue
05.04.2008504029,12
12.04.2008504016,44
19.04.2008504023,08
26.04.2008504038,4
03.05.2008504034,24
10.05.2008504026,56
17.05.2008504024,12
24.05.2008504015,04

Visibility

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Visibility 4,968 0,756 -4,212 % Maximize Marketing Activities Perspective
Description Visibility = number of media mentions per product ? the size of the audience

Graph for Visibility

Graph for Visibility

Data for Visibility

DatesWeightMinMaxValue
05.04.20082064,968
12.04.20082061,488
19.04.20082063,216
26.04.20082060,726
03.05.20082065,964
10.05.20082062,748
17.05.20082061,998
24.05.20082060,756
Created by: AKS-Labs
Report created with Balanced Scorecard Designer at 28.04.2008 23:53:43

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