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Marketing Research

Report includes: 1 month(s) 49 day(s), from 19.06.2008 to 07.08.2008

  Name Start value End value Dynamic Contains
Root Marketing Research 41,95 % 63,96 % + 22,01 %
Customer Component(33,7%, -10,34%Down)
Brand Component(78,4%, 56,06%Up)
Marketing Campaign Component(83,9%, 9,62%Up)
Strategic Component(67,7%, 31,88%Up)

Graph for Marketing Research

Graph for Marketing Research

Data for Marketing Research

DatesValue
19.06.200841,95
26.06.200836,56
03.07.200840,04
10.07.200849,69
17.07.200848,16
24.07.200839,65
31.07.200850
07.08.200863,96

Customer Component

  Name Start value End value Dynamic Parent Contains
Root Customer Component 44,07 % 33,73 % -10,34% Marketing Research
Indicators
Conversion Rate
Repeat Purchases
Customer Satisfaction
Customer Benefits *
Customer Value Increase *
* - Information for this metric is limited in sample report Description Analysis of customers' behaviour, preferences, likes and dislikes.

Graph for Customer Component

Graph for Customer Component

Data for Customer Component

DatesValueWeight
19.06.200844,073
26.06.200823,523
03.07.200814,683
10.07.200861,43
17.07.200829,823
24.07.200848,933
31.07.200885,823
07.08.200833,733

Conversion Rate

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Conversion Rate 9,155 6,62 -2,535 % Maximize Customer Component
Description The percentage of visitors who take a desired action.
Target description The number of people who purchased the business's product or service during a particular period as a proportion of total visitors during that timespan.

Graph for Conversion Rate

Graph for Conversion Rate

Data for Conversion Rate

DatesWeightMinMaxValue
19.06.200865209,155
26.06.200865205,945
03.07.200865206,275
10.07.2008652013,19
17.07.200865209,2
24.07.2008652016,625
31.07.2008652019,85
07.08.200865206,62

Repeat Purchases

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Repeat Purchases 65,62 27,58 -38,04 % Maximize Customer Component
Description The number of subsequent purchases.
Target description How many of the businesses's current purchases come from past buyers

Graph for Repeat Purchases

Graph for Repeat Purchases

Data for Repeat Purchases

DatesWeightMinMaxValue
19.06.20081107065,62
26.06.20081107038,08
03.07.20081107018,28
10.07.20081107020,98
17.07.20081107040,9
24.07.20081107022,42
31.07.20081107038,44
07.08.20081107027,58

Customer Satisfaction

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Customer Satisfaction 43,95 55,825 + 11,88 % Maximize Customer Component
Description Assessment of the level of customers' satisfaction with the business's products and services.
Target description The assessment is based on both quantitative or qualitative studies.

Graph for Customer Satisfaction

Graph for Customer Satisfaction

Data for Customer Satisfaction

DatesWeightMinMaxValue
19.06.20083510043,95
26.06.20083510036,635
03.07.2008351006,14
10.07.20083510085,275
17.07.20083510011,84
24.07.2008351008,61
31.07.20083510093,16
07.08.20083510055,825

Brand Component

  Name Start value End value Dynamic Parent Contains
Root Brand Component 22,35 % 78,41 % + 56,06% Marketing Research
Indicators
Brand Performance
Product Usage
Market Share
Brand Equity *
* - Information for this metric is limited in sample report Description Evaluation of the brand success.

Graph for Brand Component

Graph for Brand Component

Data for Brand Component

DatesValueWeight
19.06.200822,353
26.06.200866,433
03.07.200854,233
10.07.200821,563
17.07.200853,223
24.07.200830,073
31.07.200817,433
07.08.200878,413

Brand Performance

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Brand Performance 30,07 87,13 + 57,06 % Maximize Brand Component
Description Brand Performance is diagnosed on the basis of two major components, namely Brand Awareness and Brand Preference.
Target description Brand Awareness = The percentage of people questioned in a survey that know your brand. Brand Preference = What percentage of those who are aware of your brand, prefer your brand over your competitors?

Graph for Brand Performance

Graph for Brand Performance

Data for Brand Performance

DatesWeightMinMaxValue
19.06.200871010030,07
26.06.200871010080,92
03.07.200871010058,24
10.07.200871010031,42
17.07.200871010060,22
24.07.200871010045,73
31.07.200871010013,06
07.08.200871010087,13

Product Usage

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Product Usage 59,8 60,5 + 0,7 % Maximize Brand Component
Description Product Usage is estimated based on the probable frequency and size of purchase for the product or service
Target description Product Usage is a total of the following rates: frequency of product usage, size of average purchase, rate of substitution, usage by region, usage by demographics.

Graph for Product Usage

Graph for Product Usage

Data for Product Usage

DatesWeightMinMaxValue
19.06.20081010059,8
26.06.20081010088,1
03.07.20081010066,5
10.07.2008101002,2
17.07.20081010018,3
24.07.20081010011,6
31.07.20081010093,5
07.08.20081010060,5

Market Share

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Market Share 8,935 68,827 + 59,89 % Maximize Brand Component
Description Percentage of industry sales of the business or product.
Target description Market Share = the total sales of a product in a target market over a specific time period, usually one year ? total sales of a business in that market over the same time period

Graph for Market Share

Graph for Market Share

Data for Market Share

DatesWeightMinMaxValue
19.06.200821708,935
26.06.200821707,762
03.07.2008217036,604
10.07.2008217016,387
17.07.2008217034,879
24.07.200821704,657
31.07.200821701,828
07.08.2008217068,827

Marketing Campaign Component

  Name Start value End value Dynamic Parent Contains
Root Marketing Campaign Component 74,25 % 83,87 % + 9,62% Marketing Research
Indicators
Attention Level
Motivation Level
Brand Linkage
ROMI *
* - Information for this metric is limited in sample report Description Assessment of the success of the marketing campaign.

Graph for Marketing Campaign Component

Graph for Marketing Campaign Component

Data for Marketing Campaign Component

DatesValueWeight
19.06.200874,252
26.06.200825,762
03.07.200825,552
10.07.200870,892
17.07.200874,212
24.07.200852,452
31.07.200838,492
07.08.200883,872

Attention Level

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Attention Level 7,714 5,77 -1,944 Score Maximize Marketing Campaign Component
Description Assessment of the ability of the marketing campaign to get attention.
Target description Assessment is performed through analyzing audience levels of attention

Graph for Attention Level

Graph for Attention Level

Data for Attention Level

DatesWeightMinMaxValue
19.06.200821107,714
26.06.200821101,297
03.07.200821105,914
10.07.200821103,727
17.07.200821104,384
24.07.200821102,053
31.07.200821105,77

Motivation Level

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Motivation Level 5,356 9,937 + 4,581 Score Maximize Marketing Campaign Component
Description How effectively can the marketing campaign motivate the consumer to purchase the product or service.
Target description Motivation Level can be measured on a scale of 1 to 10.

Graph for Motivation Level

Graph for Motivation Level

Data for Motivation Level

DatesWeightMinMaxValue
19.06.200811105,356
26.06.200811107,21
03.07.200811105,131
10.07.200811101,585
17.07.200811105,005
24.07.200811101,675
31.07.200811109,775
07.08.200811109,937

Brand Linkage

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Brand Linkage 8,218 9,433 + 1,215 Score Maximize Marketing Campaign Component
Description Assessment of how well the marketing campaign contributes to building the brand's image.
Target description Analysis of how efficiently the marketing campaign communicates the identity of the brand.

Graph for Brand Linkage

Graph for Brand Linkage

Data for Brand Linkage

DatesWeightMinMaxValue
19.06.200871108,218
26.06.200871103,394
03.07.200871102,359
10.07.200871109,64
17.07.200871109,334
24.07.200871106,76
31.07.200871103,295
07.08.200871109,433

Strategic Component

  Name Start value End value Dynamic Parent Contains
Root Strategic Component 35,86 % 67,74 % + 31,88% Marketing Research
Indicators
Future Target
Weighty Trends
Business Borrowings
Friendly Tips *
* - Information for this metric is limited in sample report Description Analysis of the factors that may shape the business's marketing policy in the future.

Graph for Strategic Component

Graph for Strategic Component

Data for Strategic Component

DatesValueWeight
19.06.200835,862
26.06.200822,142
03.07.200871,272
10.07.200853,132
17.07.200842,052
24.07.200827,322
31.07.200856,652
07.08.200867,742

Future Target

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Future Target 30 70 + 40 % Maximize Strategic Component
Description A composite image of an ideal customer. The image is built on the basis of demographic, psychographic, and behavioral analysis of existing and potential buyers.
Target description Non-numeric

Graph for Future Target

Graph for Future Target

Data for Future Target

DatesWeightMinMaxValue
19.06.20082010030
26.06.20082010011,1
03.07.2008201008,2
10.07.20082010081,5
17.07.20082010054,2
24.07.20082010011,3
31.07.2008201006,5
07.08.20082010070

Weighty Trends

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Weighty Trends 38 76,5 + 38,5 % Maximize Strategic Component
Description Analysis of changes in philosophy of life, cultural and health trends that could influence buying habits of customers.
Target description Non-numeric

Graph for Weighty Trends

Graph for Weighty Trends

Data for Weighty Trends

DatesWeightMinMaxValue
19.06.20087010038
26.06.20087010018,8
03.07.20087010090,3
10.07.20087010040
17.07.20087010037,3
24.07.20087010036,7
31.07.20087010068,7
07.08.20087010076,5

Business Borrowings

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Business Borrowings 52,3 56,3 + 4 % Maximize Strategic Component
Description Modifications in the marketing strategy that could lead to positive changes when adopted into your business practice. These modifications are derived from the analysis of your business's successful competitors.
Target description Non-numeric

Graph for Business Borrowings

Graph for Business Borrowings

Data for Business Borrowings

DatesWeightMinMaxValue
19.06.20081010052,3
26.06.20081010021,7
03.07.20081010075,7
10.07.20081010081,6
17.07.20081010025,2
24.07.20081010015,5
31.07.20081010048,5
07.08.20081010056,3
Created by: AKS-Labs
Report created with Balanced Scorecard Designer at 12.07.2008 23:13:10

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