This is a Real Estate Agency Balanced Scorecard Report, it is one of reports that Balanced Scorecard Designer can generate for Real Estate Agency scorecard. With this software you can also design your own KPIs, Balanced Scorecards and metrics.


Real Estate Agency Scorecard

Report includes: 1 month(s) 49 day(s), from 23.12.2008 to 10.02.2009

  Name Start value End value Dynamic Contains
Root Real Estate Agency Scorecard  47,35 % 51,99 % + 4,64 %
Financial Perspective(34,8%, -1,46%Down)
Growth Perspective(52,5%, 6,45%Up)
Internal Operations Perspective(65,4%, 6,79%Up)
Workforce Potential Perspective(63,7%, 8,92%Up)

Graph for Real Estate Agency Scorecard

Graph for Real Estate Agency Scorecard

Data for Real Estate Agency Scorecard

DatesValue
23.12.200847,35
30.12.200854,83
06.01.200949,52
13.01.200954,83
20.01.200937,48
27.01.200952,87
03.02.200952,82
10.02.200951,99


Financial Perspective

  Name Start value End value Dynamic Parent Contains
Root Financial Perspective  36,24 % 34,78 % -1,46% Real Estate Agency Scorecard
Indicators
Operating Profit
% increase in advertising budget
% increase in Average Per Agent Revenue
% increase in operating expenses *
* - Information for this metric is limited in sample report Description This perspective takes into account the financial performance of the real estate agency with financial KPIs.

Graph for Financial Perspective

Graph for Financial Perspective

Data for Financial Perspective

DatesValueWeight
23.12.200836,243
30.12.200849,233
06.01.200941,583
13.01.200940,783
20.01.200923,343
27.01.200945,773
03.02.200958,833
10.02.200934,783


Operating Profit

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Operating Profit  87,42 311,35 + 223,9 $ million Maximize Financial Perspective
Description Financial back-up is an obvious need for any business, therefore must be evaluated.

Graph for Operating Profit

Graph for Operating Profit

Data for Operating Profit

DatesWeightMinMaxValue
23.12.200831050087,42
30.12.2008310500489,22
06.01.2009310500132,5
13.01.2009310500363,78
20.01.2009310500148,67
27.01.2009310500228,05
03.02.200931050074,68
10.02.2009310500311,35


% increase in advertising budget

  Name Start value End value Dynamic Measure units Optimization method Parent
Root % increase in advertising budget  21,34 8,52 -12,82 % Maximize Financial Perspective
Description Real Estate agents spend a major chunk of budget in advertising the property to be sold. This KPI will be helpful in knowing the funds being directed to make the property visible.

Graph for % increase in advertising budget

Graph for % increase in advertising budget

Data for % increase in advertising budget

DatesWeightMinMaxValue
23.12.2008252521,34
30.12.2008252521,4
06.01.200925258,78
13.01.200925258,8
20.01.200925255,42
27.01.2009252521,56
03.02.2009252523,66
10.02.200925258,52


% increase in Average Per Agent Revenue

  Name Start value End value Dynamic Measure units Optimization method Parent
Root % increase in Average Per Agent Revenue  7,94 13,37 + 5,43 % Maximize Financial Perspective
Description It indicates the % rise in average revenue earned by per real estate agent.

Graph for % increase in Average Per Agent Revenue

Graph for % increase in Average Per Agent Revenue

Data for % increase in Average Per Agent Revenue

DatesWeightMinMaxValue
23.12.200835357,94
30.12.200835356,83
06.01.2009353532,6
13.01.200935358,72
20.01.2009353518,05
27.01.2009353515,56
03.02.2009353522,49
10.02.2009353513,37


Growth Perspective

  Name Start value End value Dynamic Parent Contains
Root Growth Perspective  46,05 % 52,5 % + 6,45% Real Estate Agency Scorecard
Indicators
% rise in Number of successful deals
Rise in the Territory index
% increase in business from referrals
% increase in commission level of Realtors *
* - Information for this metric is limited in sample report Description This perspective shows the growth aspect of the real estate agency.

Graph for Growth Perspective

Graph for Growth Perspective

Data for Growth Perspective

DatesValueWeight
23.12.200846,053
30.12.200852,483
06.01.200960,093
13.01.200969,23
20.01.200950,553
27.01.200951,33
03.02.200956,523
10.02.200952,53


% rise in Number of successful deals

  Name Start value End value Dynamic Measure units Optimization method Parent
Root % rise in Number of successful deals  21,9 18,475 -3,425 % Maximize Growth Perspective
Description This KPI can be used to know the potency of the employees in handling varied situations and bending the bar in their own favour. The value can be had on yearly basis.

Graph for % rise in Number of successful deals

Graph for % rise in Number of successful deals

Data for % rise in Number of successful deals

DatesWeightMinMaxValue
23.12.2008353021,9
30.12.2008353027,775
06.01.2009353019,2
13.01.2009353014,95
20.01.200935307,85
27.01.2009353029,775
03.02.2009353014,95
10.02.2009353018,475


Rise in the Territory index

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Rise in the Territory index  5,408 21,536 + 16,13 % Maximize Growth Perspective
Description This indicator is one of the ways to know the 'spread of business activities'.

Graph for Rise in the Territory index

Graph for Rise in the Territory index

Data for Rise in the Territory index

DatesWeightMinMaxValue
23.12.200832505,408
30.12.2008325025,376
06.01.2009325037,184
13.01.2009325049,616
20.01.2009325036,32
27.01.200932505,312
03.02.2009325042,32
10.02.2009325021,536


% increase in business from referrals

  Name Start value End value Dynamic Measure units Optimization method Parent
Root % increase in business from referrals  29,14 17,02 -12,12 % Maximize Growth Perspective
Description 'Referrals from past customers' is an important source from where business comes for real estate agents.

Graph for % increase in business from referrals

Graph for % increase in business from referrals

Data for % increase in business from referrals

DatesWeightMinMaxValue
23.12.20082104029,14
30.12.20082104015,43
06.01.20092104012,25
13.01.20092104039,91
20.01.20092104034,78
27.01.20092104011,56
03.02.20092104036,55
10.02.20092104017,02


Internal Operations Perspective

  Name Start value End value Dynamic Parent Contains
Root Internal Operations Perspective  58,59 % 65,38 % + 6,79% Real Estate Agency Scorecard
Indicators
Number of services offered
Number of financing options
Number of listing methods
Time for which website has been working *
* - Information for this metric is limited in sample report Description This perspective helps in judging the internal operations of the real estate agency.

Graph for Internal Operations Perspective

Graph for Internal Operations Perspective

Data for Internal Operations Perspective

DatesValueWeight
23.12.200858,592
30.12.200873,652
06.01.200958,262
13.01.200944,562
20.01.200953,662
27.01.200962,332
03.02.200950,822
10.02.200965,382


Number of services offered

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Number of services offered  6,619 8,796 + 2,177 # Maximize Internal Operations Perspective
Description This KPI rests on the fact that there can be CMA (Comparative Market Analysis), facilitating a purchase or sale, exchanging or auctioning property and home selling kits.

Graph for Number of services offered

Graph for Number of services offered

Data for Number of services offered

DatesWeightMinMaxValue
23.12.200833106,619
30.12.200833106,192
06.01.200933109,825
13.01.200933107,501
20.01.200933105,842
27.01.200933109,223
03.02.200933107,739
10.02.200933108,796


Number of financing options

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Number of financing options  6,928 5,824 -1,104 # Maximize Internal Operations Perspective
Description This showcases the ability of agents in making the much-needed monetary support available to clients.

Graph for Number of financing options

Graph for Number of financing options

Data for Number of financing options

DatesWeightMinMaxValue
23.12.200832106,928
30.12.200832109,656
06.01.200932102,248
13.01.200932104,248
20.01.200932105,376
27.01.200932104,176
03.02.200932102,296
10.02.200932105,824


Number of listing methods

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Number of listing methods   4,544 4,792 + 0,248 # Maximize Internal Operations Perspective
Description This reflects the interest put by the agents in making every 'prospective' deal a 'real' one.

Graph for Number of listing methods

Graph for Number of listing methods

Data for Number of listing methods

DatesWeightMinMaxValue
23.12.200822104,544
30.12.200822107,52
06.01.200922107,16
13.01.200922104,08
20.01.200922107,688
27.01.200922109,672
03.02.200922109,376
10.02.200922104,792


Workforce Potential Perspective

  Name Start value End value Dynamic Parent Contains
Root Workforce Potential Perspective  54,74 % 63,66 % + 8,92% Real Estate Agency Scorecard
Indicators
Number of employees
Mean Experience
Average associated time
Number of transaction sides per agent *
% difference between initially listed price and negotiated price *
* - Information for this metric is limited in sample report Description This perspective talks about the workforce employed in the real estate agency.

Graph for Workforce Potential Perspective

Graph for Workforce Potential Perspective

Data for Workforce Potential Perspective

DatesValueWeight
23.12.200854,742
30.12.200847,922
06.01.200936,842
13.01.200964,62
20.01.200922,92
27.01.200956,42
03.02.200940,282
10.02.200963,662


Number of employees

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Number of employees   224,82 341,44 + 116,6 # Maximize Workforce Potential Perspective
Description This parameter is to have a direct way of knowing the volume of people working in the agency.

Graph for Number of employees

Graph for Number of employees

Data for Number of employees

DatesWeightMinMaxValue
23.12.20082201000224,82
30.12.20082201000650,14
06.01.20092201000498,24
13.01.20092201000914,74
20.01.20092201000319,88
27.01.20092201000275,78
03.02.20092201000475,7
10.02.20092201000341,44


Mean Experience

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Mean Experience  6,512 5,424 -1,088 years Maximize Workforce Potential Perspective
Description This indicator is a way to know the experience, on average held by the agents.

Graph for Mean Experience

Graph for Mean Experience

Data for Mean Experience

DatesWeightMinMaxValue
23.12.200822106,512
30.12.200822103,344
06.01.200922107,208
13.01.200922104,128
20.01.200922102,488
27.01.200922105,28
03.02.200922104,056
10.02.200922105,424


Average associated time

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Average associated time  2,863 7,588 + 4,725 years Maximize Workforce Potential Perspective
Description This KPI shows the time, for which an agent has been associated with the firm.

Graph for Average associated time

Graph for Average associated time

Data for Average associated time

DatesWeightMinMaxValue
23.12.200821102,863
30.12.200821103,835
06.01.200921102,116
13.01.200921107,741
20.01.200921102,377
27.01.200921107,921
03.02.200921101,378
10.02.200921107,588
Created by: AKS-Labs
Report created with Balanced Scorecard Designer at 15.01.2009 20:40:37

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