This is a SEO Balanced Scorecard Report, it is one of reports that Balanced Scorecard Designer can generate for SEO scorecard. With this software you can also design your own KPIs, Balanced Scorecards and metrics.


SEO Scorecard

Report includes: 1 month(s) 49 day(s), from 11.10.2008 to 29.11.2008

  Name Start value End value Dynamic Contains
Root SEO Scorecard 50,39 % 58,95 % + 8,56 %
Website Design Perspective(50,3%, 2,5%Up)
Operational Perspective(70,5%, 12,03%Up)
SEO Toolbox Perspective(58,5%, 8,3%Up)
Growth Perspective(55,1%, 12,74%Up)

Graph for SEO Scorecard

Graph for SEO Scorecard

Data for SEO Scorecard

DatesValue
11.10.200850,39
18.10.200855,82
25.10.200845,91
01.11.200840,97
08.11.200850,8
15.11.200849,18
22.11.200854,36
29.11.200858,95

Website Design Perspective

  Name Start value End value Dynamic Parent Contains
Root Website Design Perspective 47,79 % 50,29 % + 2,5% SEO Scorecard
Indicators
Number of keywords that the site has
Number of Unique pages
Traffic Yielding Index
Number of keywords yielded per page *
* - Information for this metric is limited in sample report Description This perspective helps in structuring the website in most appropriate manner, keeping in mind some of the basic principles.

Graph for Website Design Perspective

Graph for Website Design Perspective

Data for Website Design Perspective

DatesValueWeight
11.10.200847,793
18.10.200853,83
25.10.200827,523
01.11.200822,663
08.11.200831,663
15.11.200855,143
22.11.200873,533
29.11.200850,293

Number of keywords that the site has

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Number of keywords that the site has 612,1 656,2 + 44,1 # Maximize Website Design Perspective
Description Selecting effective keywords for the website is an important task and asks for considerable amount of labor. This is because keywords are the deciding factor as to whether the site will receive respectable number of visits or not.

Graph for Number of keywords that the site has

Graph for Number of keywords that the site has

Data for Number of keywords that the site has

DatesWeightMinMaxValue
11.10.200821001000612,1
18.10.200821001000760,6
25.10.200821001000569,8
01.11.200821001000102,7
08.11.200821001000179,2
15.11.200821001000951,4
22.11.200821001000845,2
29.11.200821001000656,2

Number of Unique pages

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Number of Unique pages 90240 72440 -1,78E004 # Maximize Website Design Perspective
Description This gives the non-duplicate pages of the website that are crawled by search engine spiders.

Graph for Number of Unique pages

Graph for Number of Unique pages

Data for Number of Unique pages

DatesWeightMinMaxValue
11.10.200836000010000090240
18.10.200836000010000064400
25.10.200836000010000065800
01.11.200836000010000081360
08.11.200836000010000069840
15.11.200836000010000075320
22.11.200836000010000097800
29.11.200836000010000072440

Traffic Yielding Index

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Traffic Yielding Index 0,1093 0,1554 + 0,0461 # Maximize Website Design Perspective
Description This is calculated on a monthly basis by using the formula- number of pages that yield traffic/ total number of pages. The ratio is useful in differentiating useful pages from the non-useful ones.

Graph for Traffic Yielding Index

Graph for Traffic Yielding Index

Data for Traffic Yielding Index

DatesWeightMinMaxValue
11.10.200830,10,20,1093
18.10.200830,10,20,1838
25.10.200830,10,20,1343
01.11.200830,10,20,1048
08.11.200830,10,20,1184
15.11.200830,10,20,1613
22.11.200830,10,20,129
29.11.200830,10,20,1554

Operational Perspective

  Name Start value End value Dynamic Parent Contains
Root Operational Perspective 58,49 % 70,52 % + 12,03% SEO Scorecard
Indicators
Engine Productivity
Brand to non-Brand search ratio
Index: Crawl rate
% of website crawled by search engine *
* - Information for this metric is limited in sample report Description This perspective helps in judging the effectiveness of search engine and in knowing whether the engines are providing the desired results or not. This further goes into settling for the one that is maximally efficient.

Graph for Operational Perspective

Graph for Operational Perspective

Data for Operational Perspective

DatesValueWeight
11.10.200858,493
18.10.200864,463
25.10.200847,823
01.11.200858,753
08.11.2008543
15.11.200852,733
22.11.200843,033
29.11.200870,523

Engine Productivity

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Engine Productivity 92,98 98,38 + 5,4 % Maximize Operational Perspective
Description Compare the yield each search engine is giving your website to know the most useful one. The difference occurs because of fluctuation in audience size the engine caters to.

Graph for Engine Productivity

Graph for Engine Productivity

Data for Engine Productivity

DatesWeightMinMaxValue
11.10.200839010092,98
18.10.200839010097,06
25.10.200839010090,29
01.11.200839010098,87
08.11.200839010098,26
15.11.200839010091,61
22.11.200839010091,63
29.11.200839010098,38

Brand to non-Brand search ratio

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Brand to non-Brand search ratio 0,784 0,969 + 0,185 # Maximize Operational Perspective
Description This indicator can be used to know which fraction of traffic is coming from brand keyword searches and what portion the other class is drawing. If brand searches participate more, this means that the pages of website are not yielding to desired level.

Graph for Brand to non-Brand search ratio

Graph for Brand to non-Brand search ratio

Data for Brand to non-Brand search ratio

DatesWeightMinMaxValue
11.10.20082010,784
18.10.20082010,947
25.10.20082010,08
01.11.20082010,316
08.11.20082010,52
15.11.20082010,754
22.11.20082010,689
29.11.20082010,969

Index: Crawl rate

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Index: Crawl rate 3,629 4,196 + 0,567 # Maximize Operational Perspective
Description This is the ratio of indexed to crawled pages. For every single page that is being crawled how many pages are present in the index section.

Graph for Index: Crawl rate

Graph for Index: Crawl rate

Data for Index: Crawl rate

DatesWeightMinMaxValue
11.10.20083253,629
18.10.20083252,528
25.10.20083254,997
01.11.20083254,334
08.11.20083252,522
15.11.20083254,058
22.11.20083253,248
29.11.20083254,196

SEO Toolbox Perspective

  Name Start value End value Dynamic Parent Contains
Root SEO Toolbox Perspective 50,19 % 58,49 % + 8,3% SEO Scorecard
Indicators
Number of keyword density checkers employed
Frequency of up-dating the SEO Toolbox
Number of Header Checkers
Link Auditors *
* - Information for this metric is limited in sample report Description SEO toolbox is a package to fix the problems faced in the optimization of the website.

Graph for SEO Toolbox Perspective

Graph for SEO Toolbox Perspective

Data for SEO Toolbox Perspective

DatesValueWeight
11.10.200850,192
18.10.200859,612
25.10.200844,62
01.11.200834,72
08.11.200867,042
15.11.200842,462
22.11.200865,262
29.11.200858,492

Number of keyword density checkers employed

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Number of keyword density checkers employed 4,704 7,16 + 2,456 # Maximize SEO Toolbox Perspective
Description This indicator will help the webmaster in attaining a suitable and uniform density of keywords.

Graph for Number of keyword density checkers employed

Graph for Number of keyword density checkers employed

Data for Number of keyword density checkers employed

DatesWeightMinMaxValue
11.10.200832104,704
18.10.200832108,8
25.10.200832106,016
01.11.200832103,192
08.11.200832103,704
15.11.200832105,288
22.11.200832107,168
29.11.200832107,16

Frequency of up-dating the SEO Toolbox

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Frequency of up-dating the SEO Toolbox 9,91 9,496 -0,414 # Maximize SEO Toolbox Perspective
Description This parameter ensures that the content always gives a fresh feel to the reader. Staleness has to be removed at every cost.

Graph for Frequency of up-dating the SEO Toolbox

Graph for Frequency of up-dating the SEO Toolbox

Data for Frequency of up-dating the SEO Toolbox

DatesWeightMinMaxValue
11.10.200821109,91
18.10.200821108,992
25.10.200821106,508
01.11.200821105,302
08.11.200821107,057
15.11.200821104,618
22.11.200821103,313
29.11.200821109,496

Number of Header Checkers

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Number of Header Checkers 3,14 3,296 + 0,156 # Maximize SEO Toolbox Perspective
Description This tool enables the inspection of HTTP headers that are returned by the web server when a URL is requested.

Graph for Number of Header Checkers

Graph for Number of Header Checkers

Data for Number of Header Checkers

DatesWeightMinMaxValue
11.10.20083153,14
18.10.20083151,14
25.10.20083152,24
01.11.20083151,1
08.11.20083154,764
15.11.20083153,492
22.11.20083154,072
29.11.20083153,296

Growth Perspective

  Name Start value End value Dynamic Parent Contains
Root Growth Perspective 42,33 % 55,07 % + 12,74% SEO Scorecard
Indicators
% increase in visits
% increase in search keywords
Relevance of Brand Keywords
% change in entry pages *
* - Information for this metric is limited in sample report Description This obtains the progress done in quantitative manner.

Graph for Growth Perspective

Graph for Growth Perspective

Data for Growth Perspective

DatesValueWeight
11.10.200842,332
18.10.200842,112
25.10.200871,942
01.11.200848,042
08.11.200858,472
15.11.200841,642
22.11.200831,682
29.11.200855,072

% increase in visits

  Name Start value End value Dynamic Measure units Optimization method Parent
Root % increase in visits 41,2 43,2 + 2 % Maximize Growth Perspective
Description This indicator compares the volume of visits received from one year to another. It gives an overall idea of whether the attempts are paying.

Graph for % increase in visits

Graph for % increase in visits

Data for % increase in visits

DatesWeightMinMaxValue
11.10.2008308041,2
18.10.2008308054,56
25.10.2008308032,16
01.11.2008308038
08.11.2008308044,4
15.11.2008308048,56
22.11.2008308056,16
29.11.2008308043,2

% increase in search keywords

  Name Start value End value Dynamic Measure units Optimization method Parent
Root % increase in search keywords 77,77 56,89 -20,88 % Maximize Growth Perspective
Description This indicator conveys whether the hard-work put in SEO has caused the search engine to allocate more keywords to the website. If this is done, then the website would receive visitors even if the search was not a very exact one.

Graph for % increase in search keywords

Graph for % increase in search keywords

Data for % increase in search keywords

DatesWeightMinMaxValue
11.10.200821010077,77
18.10.200821010028,36
25.10.200821010097,57
01.11.200821010059,95
08.11.200821010032,41
15.11.200821010048,61
22.11.200821010012,97
29.11.200821010056,89

Relevance of Brand Keywords

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Relevance of Brand Keywords 4,375 1,234 -3,141 Score Maximize Growth Perspective
Description This parameter too informs the management of the fruitfulness of the efforts (on a scale of 1 to 10).

Graph for Relevance of Brand Keywords

Graph for Relevance of Brand Keywords

Data for Relevance of Brand Keywords

DatesWeightMinMaxValue
11.10.200821104,375
18.10.200821103,844
25.10.200821106,877
01.11.200821101,396
08.11.200821106,778
15.11.200821106,319
22.11.200821101,54
29.11.200821101,234
Created by: AKS-Labs
Report created with Balanced Scorecard Designer at 03.11.2008 22:30:02

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