This is a Web Investment Balanced Scorecard Report, it is one of reports that Balanced Scorecard Designer can generate for Web Investment scorecard. With this software you can also design your own KPIs, Balanced Scorecards and metrics.


Web Investment Scorecard

Report includes: 1 month(s) 49 day(s), from 06.04.2008 to 25.05.2008

  Name Start value End value Dynamic Contains
Root Web Investment Scorecard 65,07 % 58,48 % -6,59 %
Purchase Finance(70,5%, 13,19%Up)
Customer Perspective(43,5%, -37,03%Down)
Internal Processes Perspective(59,5%, -6,39%Down)
Resource Support and Promotion(53%, 5,2%Up)

Graph for Web Investment Scorecard

Graph for Web Investment Scorecard

Data for Web Investment Scorecard

DatesValue
06.04.200865,07
13.04.200827,28
20.04.200842,95
27.04.200862,69
04.05.200836,14
11.05.200849,55
18.05.200849,57
25.05.200858,48

Purchase Finance

  Name Start value End value Dynamic Parent Contains
Root Purchase Finance 57,36 % 70,55 % + 13,19% Web Investment Scorecard
Indicators
Current monthly income
Sale Price
ROI

Graph for Purchase Finance

Graph for Purchase Finance

Data for Purchase Finance

DatesValueWeight
06.04.200857,364
13.04.200829,114
20.04.200836,84
27.04.200888,424
04.05.200826,214
11.05.200868,584
18.05.200833,64
25.05.200870,554

Current monthly income

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Current monthly income 892 669 -223 Score Maximize Purchase Finance
Description Current average monthly income in US$ from the web-resource. Consider checking all source of income - sales, affiliated sales, ClickBank sales, Google ads sales.
Target description US$

Graph for Current monthly income

Graph for Current monthly income

Data for Current monthly income

DatesWeightMinMaxValue
06.04.2008201000892
13.04.2008201000120
20.04.2008201000853
27.04.2008201000950
04.05.2008201000161
11.05.2008201000879
18.05.2008201000323
25.05.2008201000669

Sale Price

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Sale Price 907,2 1165,2 + 258 Score Minimize Purchase Finance
Description The price asked for the resource in US$. Usually should be taken in account the BIN price (buy it now) and current bid.

Graph for Sale Price

Graph for Sale Price

Data for Sale Price

DatesWeightMinMaxValue
06.04.200833001500907,2
13.04.2008330015001449,6
20.04.200833001500782,4
27.04.200833001500415,2
04.05.2008330015001412,4
11.05.200833001500408
18.05.200833001500530,4
25.05.2008330015001165,2

ROI

  Name Start value End value Dynamic Measure units Optimization method Parent
Root ROI 11,856 23,424 + 11,57 Score Maximize Purchase Finance
Description The asked price will be returned in X months with current income level. ROI is 6 months means you will have return of your investments in 6 months.
Target description sale price / monthly income

Graph for ROI

Graph for ROI

Data for ROI

DatesWeightMinMaxValue
06.04.2008502411,856
13.04.2008502412,216
20.04.200850240,864
27.04.2008502420,304
04.05.200850249,984
11.05.2008502411,376
18.05.200850241,392
25.05.2008502423,424

Customer Perspective

  Name Start value End value Dynamic Parent Contains
Root Customer Perspective 80,55 % 43,52 % -37,03% Web Investment Scorecard
Indicators
E-commerce level
Average cart price
Visitor/purchase ratio
Stable Monthly Income *
* - Information for this metric is limited in sample report

Graph for Customer Perspective

Graph for Customer Perspective

Data for Customer Perspective

DatesValueWeight
06.04.200880,553
13.04.200826,13
20.04.200837,173
27.04.200852,273
04.05.200847,93
11.05.200830,583
18.05.200847,193
25.05.200843,523

E-commerce level

  Name Start value End value Dynamic Measure units Optimization method Parent
Root E-commerce level 0,816 1,46 + 0,644 % Maximize Customer Perspective
Description A formal qualification of web-resource income source:
0 - Selling affiliated products
1 - ClickBank
2 - Google Ads
3 - Own products
Depends on certain niche, for some niche selling own products is a great idea for others, the best idea is to sell affiliated products.

Graph for E-commerce level

Graph for E-commerce level

Data for E-commerce level

DatesWeightMinMaxValue
06.04.20082020,816
13.04.20082020,594
20.04.20082020,486
27.04.20082021,84
04.05.20082021,316
11.05.20082020,734
18.05.20082020,982
25.05.20082021,46

Average cart price

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Average cart price 472,07 451 -21,07 % Maximize Customer Perspective
Description The average price of shopping cart. Check what items are sold from the web-site - is this is 9$ ebook or 200$ financial guide, the further research will involve conversion rate and visitors number

Graph for Average cart price

Graph for Average cart price

Data for Average cart price

DatesWeightMinMaxValue
06.04.2008110500472,07
13.04.2008110500449,53
20.04.2008110500157,98
27.04.2008110500412,78
04.05.2008110500342,71
11.05.2008110500199,14
18.05.200811050021,27
25.05.2008110500451

Visitor/purchase ratio

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Visitor/purchase ratio 4,84 2,46 -2,38 % Maximize Customer Perspective
Description The ratio between visitors number and purchases made, usually about 0,1-1%. Web-sites with lower conversion rate should be considered carefully, as the source of the traffic might be not really good.

Graph for Visitor/purchase ratio

Graph for Visitor/purchase ratio

Data for Visitor/purchase ratio

DatesWeightMinMaxValue
06.04.20083054,84
13.04.20083050,165
20.04.20083054,135
27.04.20083052,655
04.05.20083054,625
11.05.20083052,83
18.05.20083054,21
25.05.20083052,46

Internal Processes Perspective

  Name Start value End value Dynamic Parent Contains
Root Internal Processes Perspective 65,91 % 59,52 % -6,39% Web Investment Scorecard
Indicators
Google PR
Alexa Rating
Estimated Visitors number
Domain age *
Niche Rating *
* - Information for this metric is limited in sample report

Graph for Internal Processes Perspective

Graph for Internal Processes Perspective

Data for Internal Processes Perspective

DatesValueWeight
06.04.200865,912
13.04.200823,472
20.04.200864,412
27.04.200835,972
04.05.200826,072
11.05.200845,542
18.05.200875,62
25.05.200859,522

Google PR

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Google PR 1,03 6,41 + 5,38 Score Maximize Internal Processes Perspective
Description The PR rating by Google. If site's PR is lower than 2 then it is not really interesting to invest in this resource. Good sites now are sites with PR from 4 to 6 or higher.

Graph for Google PR

Graph for Google PR

Data for Google PR

DatesWeightMinMaxValue
06.04.200810101,03
13.04.200810101,7
20.04.200810102,96
27.04.200810101,85
04.05.200810107,39
11.05.200810104,08
18.05.200810102,15
25.05.200810106,41

Alexa Rating

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Alexa Rating 35600644 72400276 +3,68E007 % Minimize Internal Processes Perspective
Description The Alexa is online resource that giving out estimation of the web-site traffic and gives Alexa rating. The best idea is to compare Alexa rating of two web-sites - niche leader and the one you are going to purchase.

Graph for Alexa Rating

Graph for Alexa Rating

Data for Alexa Rating

DatesWeightMinMaxValue
06.04.20081100010000000035600644
13.04.20081100010000000023600764
20.04.20081100010000000033500665
27.04.20081100010000000048800512
04.05.20081100010000000052900471
11.05.20081100010000000035500645
18.05.2008110001000000003300967
25.05.20081100010000000072400276

Estimated Visitors number

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Estimated Visitors number 12414,5 13233,5 + 819 Score Maximize Internal Processes Perspective
Description Estimated visitors number per month. The beginner level is sites with 1000 average visitors per month. But consider carefully conversion rate and average shopping cart.

Graph for Estimated Visitors number

Graph for Estimated Visitors number

Data for Estimated Visitors number

DatesWeightMinMaxValue
06.04.200845002000012414,5
13.04.20084500200002762
20.04.200845002000015905
27.04.20084500200002879
04.05.20084500200001182,5
11.05.20084500200005316,5
18.05.200845002000014988,5
25.05.200845002000013233,5

Resource Support and Promotion

  Name Start value End value Dynamic Parent Contains
Root Resource Support and Promotion 47,78 % 52,98 % + 5,2% Web Investment Scorecard
Indicators
Need of Support (time)
Monthly investment (money)

Graph for Resource Support and Promotion

Graph for Resource Support and Promotion

Data for Resource Support and Promotion

DatesValueWeight
06.04.200847,781
13.04.200831,081
20.04.200841,941
27.04.200844,51
04.05.200860,71
11.05.200838,321
18.05.200868,51
25.05.200852,981

Need of Support (time)

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Need of Support (time) 22,68 30,76 + 8,08 % Minimize Resource Support and Promotion
Description Number of hours per week that should be invested in support of the resource. Should be taken into account any administrative job.

Graph for Need of Support (time)

Graph for Need of Support (time)

Data for Need of Support (time)

DatesWeightMinMaxValue
06.04.2008604022,68
13.04.2008604027,84
20.04.2008604025
27.04.2008604027,4
04.05.2008604010,68
11.05.2008604037,52
18.05.200860400,12
25.05.2008604030,76

Monthly investment (money)

  Name Start value End value Dynamic Measure units Optimization method Parent
Root Monthly investment (money) 460,45 31,78 -428,7 % Minimize Resource Support and Promotion
Description Total average monthly investment, US$. Will affect your ROI indicator too.

Graph for Monthly investment (money)

Graph for Monthly investment (money)

Data for Monthly investment (money)

DatesWeightMinMaxValue
06.04.20084101000460,45
13.04.20084101000682,21
20.04.20084101000518,86
27.04.20084101000366,4
04.05.20084101000586,18
11.05.20084101000143,65
18.05.20084101000785,17
25.05.2008410100031,78
Created by: AKS-Labs
Report created with Balanced Scorecard Designer at 29.04.2008 0:00:57

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