Television Station Balanced Scorecard Metrics Template
TV stations need to keep an eye on several aspects that are critical to their functioning which includes ensuring process efficiency, keeping track of finances and planning growth to ensuring smooth transmission and broadcasting of their content. These complications create a dire need for a potent mechanism to obtain a multi-dimensional view of the organizational workings. A 1990s thought of Norton and Kaplan that came up in the form of Balanced Scorecard serves the purpose quite well.Financial aspect can be evaluated using KPIs such as rise in operating revenues that occurred on a yearly basis, Broadcast Cash Flow, Profit before Taxes and % of units that are profitable.Process can be assessed via % increase in number of receivers, number of LPTV stations and VHF: UHF ratio. These parameters are to know how the operations are moving.Growth can be known using Spectrum Expansion Index, Analog to Digital conversion Rate and Top TRP channels ratio. This displays the quantitative way progress is being made.The transmission and broadcasting scenario can be had from number of workers, power of transmitters and ratings given by Listeners and Viewers. .
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What are benefits of Television Station metric:
- A TV station has lots of things to measure, starting from finances and ending in TV show diversity. Cost per show, cost per minute on air or broadcast cash flow are typical indicators in the financial category.
- Conversion from analog to digital standards is another important KPI to be measured.
- To locate the most profitable units and revenues, TV stations may use the following measures: % of units that are profitable, revenue before taxes.
More ideas on using Television Station KPI:
Among the priorities of people handed over the task of managing a Television station are ‘providing excellent picture quality’ and ‘uninterrupted signals’. A number of legal compliance issues are embodied in this area of running a TV station. This makes it important that a useful management strategy to ‘better align the operations and improve the communication to employees’ be brought into use.
A BSC (Balanced Scorecard) that comes with related and useful set of metrics is often the useful tool. One just needs to spot the right KPIs (Key Performance Indicators) for this and collect in the form of a document called Televisions Station scorecard.
By continuously coming back to these data and figures, one can ensure that pre-set objectives in the area of televisions signals transmission are met successfully.
With the usage of such a management tool, the organization can get rid of ‘tracking and monitoring problems’ in the area of TV station management.
Saying it all, it is very much possible and within the reach of management to impose a ‘quantified check’ on the way operations in TV station have been progressing by utilizing the BSC approach.
More useful information for Mass media Evaluation:
Business Intelligence (BI) for Media - measure performance with Television Station Scorecard for Excel
We have designed Television Station Balanced Scorecard (BSC) in MS
Excel, so now you can measure and control your performance using this popular
business tool. Download
version right now.
Alignment with Balanced Scorecard and KPIs is a great way to control the performance of Media.
In comparison to other business performance measure and control methods, alignment with KPI is much more easier to implement and use.
Use Television Station scorecard to align business performance.
Why do I need these metrics?
MS Excel files that we distribute are a
spreadsheets packed with metrics information and the performance
It's a real-business information. We
invested in research that involved experts from Mass media Estimation industry who elaborated and shared certain metrics.
It's valuable, real-life experience which will help to improve the performance of your business.
I'm sure you understand the importance of measuring and controlling business using correct metrics, so this small investment will return in a great increase in sales.
To get a basic idea about what metrics to use. We learned a lot of business metrics and packed scorecard with the most successful.
To have a sample excel file, which is easy to modify to fit your needs. All Excel formulas are available for copy and change.
To start with measuring business performance. It's important to start with correct metrics, then you will be able to fulfill scorecard.
Television Station Evaluation Balanced Scorecard Screenshots
Metrics for Mass media Evaluation. This is the actual scorecard with Television Station Indicators and performance indicators.
The performance indicators include: financial perspective,operating revenues,broadcast cash flow rise,% of reporting units that show profit,operating expenses,process perspective,% increase in number of receivers,number of television networks the station is affiliated with,number of lptv stations,vhf: uhf ratio,growth perspective,spectrum expansion index,analog to digital conversion rate,top trp channels ratio,% increase in own production facilities,transmission and broadcasting perspective,% reduction in staff turnover,power of transmitters,viewers rating,listeners rating.
Some Balanced Scorecard help information that explains how to use scorecard in Excel, what scores and weights can be changed.
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