Travel Agency Balanced Scorecard Metrics Template
Running a service providing company like a Travel Agency is always a tricky job and if the organization sells something as invisible as ‘experience’, the complexity shoots up even more. Moreover, with ‘financial aims’ and ‘market share’ expectations remaining high the task at hand becomes even more challenging. Moving on, the issues of internal environment and employee management do crop up, like in every team work. The way out is the formation of a Balanced Scorecard to display the perspectives via apt number of measures.
Quantification of Financial aspect can be measured using the parameters like ‘operating profit’, ‘% increase in planned sales’, ‘actual sales step-up ratio’ and ‘% increase in travel and entertainment cost’.
Internal Operations can be known with number of booking channels, abroad to local bookings ratio, packaged to independent bookings ratio and green index.
Customer Services and satisfaction can be taken care of by employing metrics ‘number of ancillary facilities’, ‘favourable review index’, ‘% increase in customer base’ and ‘look/book index’.
Business planning and growth perspective can be gathered by assigning values to ticked delivery standards, disaster recovery planning effectiveness, % increase in number of tour packages sold and number of staff retention initiatives taken.
Travel Agency KPI in Excel:
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Download trial version of
Travel Agency Indicators.
Travel Agency Evaluation Balanced Scorecard is distributed
as an Excel file. Before purchase you can download a
trial version of the scorecard.
Travel Agency Evaluation Balanced Scorecard Excel file
contains a dashboard (see screenshots below), help information
section, Balanced Scorecard details.
- Purchase full version of
Travel Agency Indicators. Immediately after your order will be processed you
will have a link to download Balanced Scorecard (BSC) Excel file and file
in
Balanced Scorecard Designer format.
- Use Travel Agency scorecard online with BSC Designer Online system. This SaaS solutions provides world-wide access to scorecards with any web-browser.
- It is necessary to start the design of KPIs with analysis of business problems, use Free SWOT Method Guide to perform this analysis. Check Balanced Scorecard Toolkit for scorecard designing instructions,
download Key Risk Indicators (KRI) Toolkit for risk management.
More ideas on using Travel Agency KPI: A Travel Agency is involved in arranging for ‘travel trips’ for people who ask them to do so. This spans a wide range of tasks and therefore makes it important for the travel organization to bring in a ‘quantifiable strategy’. This in turn, often takes the shape of a Balanced Scorecard (BSC) with relevant set of metrics on it. By calculating and assigning values to these indicators, one can easily get over with the task of imposing a ‘monitoring tool’ and moving logically. There are a number of aspects that need to be taken care of when one is in the business of running a travel agency. However, one can successfully get along well with all of these by using the mentioned management strategy. The strength of BSC route is the ‘measurable approach’ it follows for tackling things. This has helped it create place for itself in a number of industries and sectors, travel sector being one such user. Consequently, organizations trying to make it big in travel field have an option of going with such approaches and achieving their pre-set aims and objectives.
More useful information for Delivery Estimation:
Business Intelligence (BI) for Delivery - measure performance with Travel Agency Scorecard for Excel
We have designed Travel Agency Balanced Scorecard (BSC) in MS
Excel, so now you can measure and control your performance using this popular
business tool. Download
trial
version right now.
Alignment with Balanced Scorecard and KPIs is a great way to control the performance of Delivery.
In comparison to other business performance measure and control methods, alignment with KPI is much more easier to implement and use.
Use Travel Agency scorecard to align business performance.
Why do I need these metrics?
MS Excel files that we distribute are a
spreadsheets packed with metrics information and the performance
calculation formulas.
It's a real-business information. We
invested in research that involved experts from Travel Evaluation industry who elaborated and shared certain metrics.
It's valuable, real-life experience which will help to improve the performance of your business.
I'm sure you understand the importance of measuring and controlling business using correct metrics, so this small investment will return in a great increase in sales.
To get a basic idea about what metrics to use. We learned a lot of business metrics and packed scorecard with the most successful.
To have a sample excel file, which is easy to modify to fit your needs. All Excel formulas are available for copy and change.
To start with measuring business performance. It's important to start with correct metrics, then you will be able to fulfill scorecard.
Travel Agency Evaluation Balanced Scorecard Screenshots

Metrics for Delivery Estimation. This is the actual scorecard with Travel Agency Indicators and performance indicators.
The performance indicators include: financial perspective,operating profit,% increase in planned sales,actual sales step-up ratio,% increase in travel and entertainment cost,customer services and satisfaction perspective,number of ancillary facilities,favourable review index,look/book index,% increase in customer base,internal operations perspective,number of booking channels,abroad to local bookings ratio,packaged to independent bookings ratio,green index,business planning and growth perspective,ticket delivery standards,disaster recovery planning effectiveness,% increase in number of tour packages sold,number of staff retention initiatives taken.
These indicators can be converted from text into the visualized view with BSC
Designer
strategy map function. Right now you can download trial version of Travel Agency Indicators or purchase full version of this Balanced Scorecard.
Also, it is possible to import this scorecard into web-based balanced scorecard (BSC) software - BSC Designer Online, so it will be accessible to you and your employees with any web-browser. |
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Some Balanced Scorecard help information that explains how to interpret scorecard.
What scores and weights can be changed. |
Download or purchase Travel Agency Evaluation Balanced ScorecardRight now you can download a trial version
of Travel Agency Evaluation Balanced Scorecard or purchase a
full version online. Also, if you are interested you can subscribe to our
e-course that helps a lot with Balanced Scorecard design.
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