Balanced Scorecard Template for TV Advertising Measures

Balanced Scorecard templates allows professionals from the Advertising area represent strategy and balanced scorecard in a visually appealing ways.

• Free Balanced Scorecard Template: Download now!
• Web-based KPI Dashboard for online Balanced Scorecard

Balanced Scorecard templates for Advertising business niche

The KPI template for TV Advertising Measures may include such indicators like:

• cpt (cost per thousand) - average cost of reaching 1 000 individuals from a target group
• cost tv ad / in ratio (cost of tv advertising to number of inquiries ratio)
• internal perspective
• budget allocated for the tv advertising/ budget spent
• sovtv ad/som ratio (share of voice/share of market)
• customer perspective
• tvrs - rating points
• ots - opportunity to see
• tarps - target audience rating points
• ots/in ratio (opportunity to see to number of inquiries ratio)
• inquiries growth (%) following the tv ad campaign

Why professional from the Advertising should use Balanced Scorecard templates

Our free Balanced Scorecard template will help to represent these indicators as well as important strategic goals.

By using of graphical templates specialists from TV Advertising Estimation will be able to:

• make presentation for strategic indicators;
• use ready-to-use professional design for presentation;
• save time to design indicators;