Balanced Scorecard Designer - Best Practices and Case
Studies
Learn more about possible application of
Balanced Scorecard Designer and how this software helped companies
across various industries to improve their performance. These
case-studies cover the following areas - manufacturing, marketing and
public relations, project management, finance performance, Human
Resource management, Call-center performance.
Manufacturing with Balanced Scorecard
The case study on Sygnus Manufacturing Systems deals with the usage
of a balanced scorecard approach in alleviating issues related to
performance management in manufacturing firms. It also throws light on
the best practices that need to be followed in using the BSC approach in
manufacturing firms.
The study demonstrates the best processes that need to be followed
while implementing the BSC strategy in a manufacturing firm and it lays
stress on preliminary research and taking constituents into confidence
before implementing of the BSC approach. Wide ranging discussions before
implementing the strategy helps in identifying possible pitfalls and one
can devise techniques for avoiding them when they are encountered. It
also emphasises the need of conducting workshops and also shows the
importance of post implementation guidance in the overall success of the
BSC strategy in the organization.
One of the key areas it lays stress on includes the requirement to
connect KPIs of different distributed teams with the strategic
objectives of the firms. It also lays stress on performance mechanisms
that encourage divisions to work as a seamlessly united business unit
which scores highly in overall efficiency. The BSC approach also proves
effectual in introducing standardization in processes and continuous
improvement initiatives in the organization. Learn more about
BSC
and Manufacturing Case Studies.
Balanced Scorecard in Public Relationship - case studies
The case study on Sonic Communications aims at highlighting the
benefits of using a balanced scorecard approach to streamline marketing
strategies of the company in a holistic manner. It harps on the need for
designing a structured framework for facilitating interaction between
the marketing initiatives that are launched from the headquarters and
their implementation at the local level. It also tries to deal with
complexities that arise when a company is distributed across different
geographical regions and have factor in differences in culture and
preferences.
With respect to tailoring marketing strategies for local units, the BSC
approach offers significant advantages like providing them with
measurable goals to implement in their area of operations and then
evaluating them in context of the global marketing aims of the company.
Moreover predefined KPI metrics relating to advertising and branding can
help marketers to identify reference points from where they can tailor
their strategies. Metrics related to customer relationship management
can help in establishing common procedures for ensuring customer
satisfaction across different locations. The BSC approach also helps in
eliminating the cultural gap that may was prevailing between the
subsidiaries of the company and helps in constructing channels of
communication amongst different teams. Learn more about
BSC and Public Relationship case studies.
Project management and balanced scorecard - case study
The case study on Digitrack Solutions looks at improving project
performance by using the Balanced Scorecard technique and demonstrates
how it can be best used to achieve the desired objective of improving
the overall efficiency. The BSC approach goes a long way in trimming
down the operational costs by introducing an objective evaluation of the
operational framework present in the organization. It also lays stress
on designing a structure to facilitate productive communication within
the various teams which are often spread across different geographical
regions and yet work on the same project.
Implementing the BSC approach required a careful evaluation of the
problem at hand and it started with designing a core team to evaluate
the process. Training sessions were introduced to make employees aware
of the performance evaluation process that the BSC was going to
introduce. Next assessment meeting were also conducted evaluate the
results of implementing the BSC technique across the organization.
Overall the BSC approach proved quite successful in improving the
project performance and the performance data too was also shared with
everyone so that they were aware of the results of their efforts. The
BSC approach also harped on constant review of performance and
strategies at nearly all levels of the project and this allowed the
managers with the chance to revisit goals and strategies and modify them
if needed. Learn more about
balanced scorecard in project management.
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